American Airlines(R) and Hilton HHonors Worldwide(R) to Award Millions of HHonors(R) Points and AAdvantage(R) Miles

American Airlines(R) and Hilton HHonors Worldwide(R) to Award
Millions of HHonors(R) Points and AAdvantage(R) Miles
3rd Annual American Way(R) Road Warrior Search 


FORT WORTH, Texas, June 11  /PRNewswire/ -- American Way, American Airlines(R)
award-winning inflight magazine, launched the 3rd Annual Road Warrior Search on
June 1.  This year, American Airlines is talking a language that real Road
Warriors will understand.  The Grand Prize winner will not only be profiled in
American Way magazine and receive other great awards, but will also fly away
with 1 million AAdvantage(R) miles and 2 million Hilton HHonors(R) bonus
points.

Throughout June and July, readers are invited to enter the contest by logging
on to http://www.americanwaymag.com/roadwarrior .  After completing a few
contact and survey-style questions, Road Warriors are asked to answer three
essay questions -- plus an optional bonus question -- the results of which are
key components in the judging process according to American Way Editor Sherri
Burns.

"There's a real art to traveling well," said Burns.  "In the past two American
Way Road Warrior contests, we've reviewed over 15,000 entries. Frequent
business travelers relay a perspective that's truly inspiring.  It's certainly
not all glitz and glamour, but it's purposeful.  And these travel industry VIPs
are poetic and profound in the way they describe their insights, experiences
and tips.

"This year, we're looking for them to move beyond the intricacies of travel and
show us their creative and humorous sides."

The contest's essay questions include: "Write a jingle or slogan that best
expresses your approach to life as a Road Warrior," and "Which 10 to 12 songs
would be on your Road Warrior soundtrack?"

"We recognize that Hilton HHonors points are a powerful motivator," said Mary
Beth Parks, vice president of marketing for HHonors.  "When you put two million
of them out there, and combine it with a million AAdvantage miles, there's no
telling how creative these Road Warriors will be!

"After all, depending on how you elect to use them, 2 million Hilton HHonors
bonus points can equate to 200 room nights, and a million American Airlines
AAdvantage miles can translate to 40 free domestic coach class round trips."

Parks added that bonus points could be used at any participating Hilton Family
hotel in the world.  Hilton Family brands include: Hilton(R), Conrad(R),
Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn &
Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations Club(R), Homewood
Suites by Hilton(R) & Scandic.

If you're curious to find out just how the winner will use all that free
travel, pick up the special American Way Road Warrior-theme issue, which will
be available on all American and American Eagle flights January 1 through
January 14, 2005.  The Grand Prize winner and four other winners will be
featured.  Portions of the special issue will also be available online at
http://www.americanwaymag.com/ .

Other contest sponsors include Bose(R), Panasonic Toughbook(R) 73 and T-Mobile
HotSpot Wi-Fi Internet service.  One second-prize winner will receive a Bose(R)
LIFESTYLE 28(R) home entertainment system and a Panasonic Toughbook(R) 73
laptop computer.  Three third-prize winners will each take home two years of
T-Mobile Hot Spot Wi-Fi Internet service for a laptop or PDA, and a Panasonic
Toughbook to boot.

The 3rd Annual American Way Road Warrior Search launched June 1, and entries
will be accepted through July 31, 2004.  The entry form, more information and
official rules are available online at
http://www.americanwaymag.com/roadwarrior .

Contest offered only in the U.S., and is open only to legal residents of the 50
United States and the District of Columbia who are 18 years of age or older at
the time of entry.  Employees and agents of American Airlines, Inc., Hilton
Hospitality, Inc., Bose Corporation, Matsushita Electric Corporation of
America, T-Mobile USA, Inc., and their parents and affiliates, agencies,
distributors, wholesalers and retailers, and members of such employees'
immediate families and individuals living in the same household with such
employees, are not eligible to win.  Deadline for submitting entries is July
31, 2004 at 11:59 CDT.  Odds of winning depend upon the number of eligible
entries received.  One (1) Grand Prize consisting of Two million (2,000,000)
Hilton HHonors(R) bonus points and One million (1,000,000) AAdvantage(R) miles
(approximate retail value (ARV) $45,000).  One (1) second prize consisting of a
Bose(R) LIFESTYLE(R) 28 home entertainment system and a Panasonic Toughbook(R)
73 laptop computer (approximate retail value (ARV): $5,899.)  Three (3)
third-prizes each consisting of two years of T-Mobile HotSpot Wi-Fi Internet
service for a laptop or PDA, and a Panasonic Toughbook. (Approximate retail
value (ARV): $4,120 each.)  Total ARV of all prizes: $63,259.  Void in Puerto
Rico and where prohibited or otherwise restricted by law.  Entrants release all
parties from all claims/liability arising from this contest or acceptance/use
of any prize.  For entry information and complete official rules, by which all
entrants are bound, visit http://www.americanwaymag.com/roadwarrior . 

DATASOURCE: American Airlines, Inc.; Hilton Hospitality, Inc.



CONTACT:  Sharon McGrath,  , or Andrea Huguely,

 , both of American Airlines Publishing, [phone];

or Jeanne Datz,  , or Kendra Walker,

 , both of Hilton Brand Communications,

[phone]



Web site:  http://www.amrcorp.com/

http://www.americanwaymag.com/

http://www.americanwaymag.com/roadwarrior 

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