4GLOBAL PLC Launch of new Social Value Calculator

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4GLOBAL PLC

17 January 2022

17 January 2022

4GLOBAL PLC

("4GLOBAL" or the "Company")

Launch of new Social Value Calculator

4GLOBAL, a UK-based data, services and software company focused on major sporting events and the promotion and measurement of physical activity, is pleased to announce the launch of the latest version of its Social Value Calculator ("SVC").

4GLOBAL's SVC is designed to give leisure providers a tool to measure and provide evidence of the social value created from investment in sport and physical activity. Social value encompasses health, wellbeing, educational and social benefits experienced by people, communities and society generally through physical activity.

The SVC is a fundamental element in 4GLOBAL's business model, in use since the Company's inception, and enables clients to calculate an estimate of the monetary value arising from investment.

The new version uses a duration-based model with a focus on the amount of time per week people spend engaged in physical activity. The model now extends to include those who are less active rather than the previous focus on the more active only. The new version of the SVC also enables clients to assess the financial benefits arising from improvements in physical and mental health, subjective wellbeing, individual development and social and community development. Users can apply a range of filters to focus on specific outcomes or target groups which are key to their investment decisions.

4GLOBAL's SVC is already widely used by its clients to assess the financial impact of health and wellbeing initiatives. The Directors believe that the new SVC will provide 4GLOBAL's clients with the tools to make even more compelling cases for new contracts and will strengthen further 4GLOBAL's unique selling proposition and enhance new business conversions.

Eloy Mazon, Chief Executive Officer of 4GLOBAL, commented:

"Our new SVC (v3) is part of our ongoing programme of upgrades to assist clients in making investment decisions and helping them assess whether their investments are achieving the criteria set for them.

"We are delighted that all 4GLOBAL's existing clients are migrating to the new product. Also encouragingly, additional new clients are already showing interest and are attracted by the enhanced offering.

"Our aim is to lead the high growth market in which we operate providing clients with highly functional tools to assess and monitor projects. With our committed team, unique database and market leading analytical tools, I believe we can look forward optimistically to an exciting future for 4GLOBAL."

For further information please contact:

 
 4GLOBAL                                 c/o IFC Advisory 
 Eloy Mazon (CEO) 
 Spark Advisory Partners - Nominated 
  Adviser                                0203 368 3554 
 Neil Baldwin 
 Oberon Capital - Broker                 0203 179 5300 
 Michael Seabrook, Robert Hayward, 
  Chris Crawford 
 IFC Advisory                            0203 934 6630 
 Graham Herring / Zach Cohen             07793 839 024 
 

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January 17, 2022 02:01 ET (07:01 GMT)