Mobile Direct Response Selects Voice Assist Platform to Develop and Host Its Speech Recognition Services

LAKE FOREST, Calif., Jan. 19, 2011 /PRNewswire/ -- Voice Assist, Inc. (OTC Bulletin Board: VSST), a leading developer of hosted speech services and voice "in-application" technology, today announced that Mobile Direct Response (MDR) has selected Voice Assist to develop and host its speech recognition advertising campaign tool.  Utilizing the Voice Assist platform, MDR provides its customers with an easy way to implement marketing and advertising campaigns across major wireless carriers.  The Voice Assist platform gives consumers a shortcut for finding things quickly by voice.  By simply dialing #250 and pressing send on their phone a consumer can say what they're looking for.

"With the ease of implementing Voice Assist's speech platform, we were able to take our solution to market very quickly," said Dave Robinett of Mobile Direct Response.  "Voice Assist provided us with a cost-effective solution for helping our customers increase sales and revenues."

MDR is offering advertisers the option to buy keywords in geographic locations and provide on-demand information via mobile screens or instant connect by speaking the name.  Utilizing the MDR service, consumers no longer have to remember or write down random phone numbers or short codes to reach an advertiser.  When they are ready to buy, consumers just dial #250 on their mobile phone and say the advertiser's brand, promo name or category term such as pizza, mortgage, jewelry, etc.  The benefit to the advertiser is higher response rates and more sales and revenues.  No other mobile marketing platform provides a national wireless speed dial that spans the major carriers in the U.S. and Canada, and no other mobile platform presently has the ability to locate any handset (including non-GPS, non-smartphones).  Unlike most advertising that is paid for whether or not it works, advertisers only pay for #250 calls received.

"We are pleased that MDR chose Voice Assist to power their mobile advertising application and that millions of subscribers can now use it, said Michael Metcalf, CEO of Voice Assist. "One of Voice Assist's goals is to help businesses get things done at the speed of communication." Utilizing simple voice commands, MDR's customers can maximize their advertising budgets by generating higher response rates for the same advertising expenditure."

Voice Assist combined the latest speech technology with Internet-based information and a world-class telecommunications network, to provide the hosted speech platform and simple development tools that enabled MDR to go from concept to commercial product quickly.  With a speech driven user interface, Voice Assist is ideally suited for a mobile hands busy environment, like in the car, or on the go.

Kansas City Public Television is the first PBS member station in the country to offer MDR's #250 service that allows viewers to support the station and their favorite shows.  The #250 is being displayed in fund-raising appeals after shows or mentioned by on-air personalities.  Viewers simply dial #250 on their mobile phone, and say "KCPT" at the prompt.  They are then connected to a human voice that can accept donation information in a secure fashion.

"MDR's #250 service gives our viewers another way to give," said Cliff Kuehl, CEO of KCPT.  "We wanted to get into the mobile market because we know that's where our younger viewers are and we need to cultivate them as our future member-donors."

About Mobile Direct Response

Mobile Direct Response (MDR) is comprised of experienced technology, telecommunications, and marketing veterans.  Mobile Direct Response via #250 is a simple to implement marketing and advertising campaign tool with maximum reach to any mobile phone.

MDR has the unique capability of providing a standardized three digit Abbreviated Dialing Code (ADC) across 94 percent of all cellular phones in the U.S., which has greater effectiveness and flexibility than standard SMS text messaging.

About Voice Assist, Inc.

Headquartered in Lake Forest, Calif., Voice Assist is a hosted speech services company that enables voice in any application, network and device.  The company's cloud-based speech platform eliminates the need to use a keyboard or keypad to interact, and enables users to communicate, connect or transact using any application on any phone or device.  The Voice Assist platform includes a fast and safe way to make calls, manage your e-mails, send text messages and post to social networks such as Facebook and Twitter by voice commands and provides a scalable solution for developers to add voice to any application.

For more information on the company, visit www.voiceassist.com.  

Forward-Looking Statement: Statements such as "The company's cloud-based speech platform eliminates the need to use a keyboard or keypad to interact, and enables users to communicate, connect or transact using any application on any phone or communication device." involve risks and uncertainties, including, but not limited to, our ability to retain the executives, the continued ownership and operation of the company, functionality of our technology, and any other difficulties related to risks and effects of legal and administrative proceedings and governmental regulation, future financial and operational results, competition, general economic conditions, and the ability to manage and continue growth.

Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual outcomes may vary materially from those indicated. Important factors that could cause actual results to differ materially from the forward-looking statements we make in this news release include market conditions and those set forth in reports or documents we file from time to time with the SEC. We undertake no obligation to revise or update such statements to reflect current events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

SOURCE Voice Assist, Inc.

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