VAPORBRAND INTERNATIONAL, INC. APPOINTS EXECUTIVE OFFICER AND ESTABLISHES NEW OFFICE LOCATION

LOS ANGELES, CA  -  September 16, 2013
 -
 VaporBrands International, Inc. (OTCPK:
 VAPR)  announced today that Wendy Haviland has been named President and a director of VAPR and announced the relocation
of
its principal executive office of the Company to 1880 Century Park East, Suite 315, Los Angeles, CA.  
 Jason
Torres
has
resigned as an officer
and director and
his
resignation accepted.    The Company intends to
continue to focus on creating opportunities for establishing new and promoting existing relevant
electronic
cigarette and cigar brands seeking to
acquire market share in
the
?vaping? sector of market.

 

Wendy Haviland stated
?VaporBrands International, Inc.
is currently in
the
process of reestablishing itself
as a marketing and development partner to manufacturers and
business development provider to
resellers
of proprietary
 electronic
 cigarette
 and
 cigar  products,  including  refills
 and
 accessories.  
 In addition, the
Company currently is
negotiating with several trademark holders to develop potential private label branded electronic cigarettes and cigars.?

 

Haviland further indicated that the future of the market may move from
the
internet
model to the retail store model.  Analyst
Bonnie Herzog of
Wells Fargo Securities said
"conservative data"
already indicates that sales
 of  e-cigarettes  this
 year  have  already
 reached
 $700  million  from
 traditional
 retail
 outlets  like convenience stores.  Add in the estimated online sales of $500 million to $625 million and total year-to-date sales
are
above $1 billion.  The pace will only pick up this fall.  "We estimate that it will be $1.7 billion by the
end
of the year," Herzog said.   Haviland conceded ?that the barriers to entry in selling in the traditional retail or convenient store outlets, unless regional in application, will be very economically prohibitive
except to the traditional tobacco sellers; internet sales will be the initial primary source of revenue for the
Company.?

 

About VaporBrands International,
Inc. (VAPR)

 

VaporBrands International, Inc. is a marketing and development partner for
manufacturers of electronic
cigarettes.    Electronic
 cigarettes  represent  the  future  of  smoking;  they  produce  no
 smoke,
 tar,
 ash  or
offensive odor while containing about
the
same amount of nicotine as traditional tobacco cigarettes. Unlike
traditional tobacco cigarettes, electronic cigarettes can be used in many public places currently restricted
from smoking.  VAPR intends to focus
on
creating opportunities for culturally relevant brands
seeking to
acquire significant market
share in the rapidly growing "vaping" sector of the global marketplace.

 

Safe Harbor Statement

 

This press release may contain "forward-looking statements"
within the meaning
of
the Private Securities Litigation Reform Act of 1995.
 Any statements that are not statements of historical fact (including but not
limited  to
 statements  containing  the
 words  "will,"  "believes,"  "plans,"  "anticipates,"
 "expects,"  "look forward," "estimates"
and similar expressions) should be considered to be forward-looking statements and
the
safe harbor provisions of said Act do not apply to an issuer that issues penny stock.
 Actual results may
differ materially from those indicated by such forward-looking statements as a result of various important
factors including, among others, competition, market
demand, technological change, strategic relationships,
recent acquisitions, international operations, general economic conditions
and
government
regulations.  We
do not assume any obligation to
update any forward-looking statements.