The Brainy Brands Company, Inc. Adds New Leaf Media to its Sales Network to Expand Efforts in Canada

The Brainy Brands Company, Inc. (the “Company”) (OTCBB: TBBC.OB), a producer and marketer of Brainy Baby® line of children’s educational videos and products aimed at early development for preschoolers, today announced that the Company has engaged New Leaf Media as a sales agency to expand its efforts in Canada. This relationship will enable the two companies to test and refine the positioning of the Brainy Baby brand in Canada, with the intention developing a Canadian distribution capability.

New Leaf Media is a Toronto-based, Canadian company focused on publishing sales, distribution and development in the education space, and has partnered with several Canadian, European, Australian and U.S. publishing companies to bring new learning solutions to families and schools in Canadian trade and K-12 markets.

“It’s time for Brainy Baby to experience the same success in Canada that it has enjoyed in the U.S. for the last 15 years. New Leaf Media is looking forward to the opportunity of working with The Brainy Brands Company to expand the brand into the $300 million Canadian early learning market with the goal of supporting families who want to set a firm foundation for life-long learning for their children,” says Kevin Martindale, New Leaf Media Managing Director.

“We are looking forward to working closely with New Leaf Media to expand our sales and marketing efforts in Canada. They provide us the opportunity to showcase our products to schools and businesses in the early education space, and we look forward to seeing Brainy Baby become widely accepted among the Canadian consumers as the preferred choice of learning solution for their children,” commented Carson Ashworth, The Brainy Brands Company VP of Sales.

About The Brainy Brands Company, Inc.

Headquartered in Suwanee, GA The Brainy Brands Company, Inc. develops and markets an extensive library of early childhood learning products, including a full range of puzzles, books, games, toys and audio-visual materials for the US market and international marketplace. The Company’s strategy is to support its existing line of high quality educational toys, media, and activities and develop new product and offerings optimizing new technologies, delivery systems, and advances in early childhood education.

More information about the Company, visit: www.thebrainybrandscompany.com.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts, including, without limitation, statements that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development, may be deemed to be forward-looking statements. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. These statements are subject to risks and uncertainties. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Except as may be required under applicable law, we assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of The Brainy Brands Company, Inc. can be found in the filings of The Brainy Brands Company, Inc. with the U.S. Securities and Exchange Commission.