Smart Holdings, Inc. (SMHS) Shareholder Update

Smart Holdings, Inc. (SMHS.PK), dba Assurance Group Direct announced today that the company will continue to expand its RX sales efforts by adding newspaper media and Facebook social networking expansion to its marketing program. On November 3rd and 4th, 50,000 direct mail inserts will be delivered to a targeted group of subscribers and non-subscribers, based on age and income, in the Miami Herald Newspaper.

The RX Prescription Discount program also introduced a new 60-second TV spot that began airing on national TV on October 10th. The new spot outperformed the 2-minute spot reducing the media cost by more than 50% while increasing the call volume. The company also increased the number of sale conversions to as high as 30% of the incoming calls with our top sales agents.

The Auto Warranty Sales program continued in September on TV with good lead flow that maintained its cost per call. The company has not seen a decline in lead cost and says the search for consumers seeking extended auto repair coverage seems to be as high as ever with new car sales still struggling.

About Smart Holdings, Inc.

Headquartered in Marietta, GA, Smart Holdings, Inc., through its wholly owned subsidiary, Assurance Group Direct, is in the business of selling automotive extended service plans and health care plans on a nationwide basis. Products now being sold include Prescription Medication Savings Plan and the Dental, Vision, Hearing and Chiropractic savings plans. The company is marketing directly to consumers through national television, Internet and other mass medias including social networking.

    
      
        
          For more information, please visit:
        
      
      
        
          

www.smartholdingsinc.com,

www.assurancedirectrx.com or

www.assurancegroupdirect.com

Forward Looking Statements

This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act"). Smart Holdings, Inc. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties.