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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Saddle Ranch Media Inc (PK) | USOTC:SRMX | OTCMarkets | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
-0.00005 | -33.33% | 0.0001 | 0.0001 | 0.0002 | 0.0002 | 0.0001 | 0.0001 | 3,115,600 | 16:52:03 |
Filed Pursuant to Rule 253(g)(2)
File No. 024-10866
PART II — INFORMATION REQUIRED IN OFFERING CIRCULAR
Supplement dated April 12, 2019
An Offering Statement pursuant to Regulation A relating to these securities has been filed with the Securities and Exchange Commission. Information contained in this Preliminary Offering Circular is subject to completion or amendment. These securities may not be sold nor may offers to buy be accepted before the Offering Statement filed with the Commission is qualified. This Preliminary Offering Circular shall not constitute an offer to sell or the solicitation of an offer to buy nor may there be any sales of these securities in any state in which such offer, solicitation or sale would be unlawful before registration or qualification under the laws of any such state. We may elect to satisfy our obligation to deliver a Final Offering Circular by sending you a notice within two business days after the completion of our sale to you that contains the URL where the Final Offering Circular or the Offering Statement in which such Final Offering Circular was filed may be obtained.
SADDLE RANCH MEDIA, INC.
$230,754
961,473,193 SHARES OF COMMON STOCK
$0.00024 PER SHARE
This is the public offering of securities of Saddle Ranch Media, Inc., a Utah corporation. We are offering 961,473,193 shares of our common stock, par value $0.0001 (“Common Stock”), at an offering price of $0.00024 per share (the “Offered Shares”) by the Company. This Offering will terminate on twelve months from the day the Offering is qualified or the date on which the maximum offering amount is sold (such earlier date, the “Termination Date”). The minimum purchase requirement per investor is 3,000,000 Offered Shares ($720); however, we can waive the minimum purchase requirement on a case-by-case basis in our sole discretion.
These securities are speculative securities. Investment in the Company’s stock involves significant risk. You should purchase these securities only if you can afford a complete loss of your investment. See the “Risk Factors” section on page 4 of this Offering Circular.
No Escrow
The proceeds of this offering will not be placed into an escrow account. We will offer our Common Stock on a best efforts basis. As there is no minimum offering, upon the approval of any subscription to this Offering Circular, the Company shall immediately deposit said proceeds into the bank account of the Company and may dispose of the proceeds in accordance with the Use of Proceeds.
Subscriptions are irrevocable and the purchase price is non-refundable as expressly stated in this Offering Circular. All proceeds received by the Company from subscribers for this Offering will be available for use by the Company upon acceptance of subscriptions for the Securities by the Company.
The Company, by determination of the Board of Directors, in its sole discretion, may issue the Securities under this Offering for cash, promissory notes, services, and/or other consideration without notice to subscribers. The aggregate offering price is be based on the price at which the securities are offered for cash. Any portion of the aggregate offering price or aggregate sales attributable to cash received in a foreign currency will be translated into United States currency at a currency exchange rate in effect on, or at a reasonable time before, the date of the sale of the securities. If securities are not sold for cash, the aggregate offering price or aggregate sales will be based on the value of the consideration as established by bona fide sales of that consideration made within a reasonable time, or, in the absence of sales, on the fair value as determined by an accepted standard. Valuations of non-cash consideration will be reasonable at the time made.
Sale of these shares will commence within two calendar days of the qualification date and it will be a continuous Offering pursuant to Rule 251(d)(3)(i)(F).
This Offering will be conducted on a “best-efforts” basis, which means our Officers will use their commercially reasonable best efforts in an attempt to offer and sell the Shares. Our Officers will not receive any commission or any other remuneration for these sales. In offering the securities on our behalf, the Officers will rely on the safe harbor from broker-dealer registration set out in Rule 3a4-1 under the Securities Exchange Act of 1934, as amended.
This Offering Circular shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sales of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful, prior to registration or qualification under the laws of any such state.
Shares will be offered on a continuous basis until either (1) the maximum number of Shares or sold; (2) 90 days from the date of qualification by the Commission, (3) if Company in its sole discretion extends the offering beyond 90 days from the date of qualification by the Commission, or (4) the Company in its sole discretion withdraws this Offering.
Our Common Stock is traded in the OTCMarket Pink Open Market under the stock symbol “SRMX.”
Investing in our Common Stock involves a high degree of risk. See “Risk Factors“ beginning on page 4 for a discussion of certain risks that you should consider in connection with an investment in our Common Stock.
Per
|
Total
|
||
Public Offering Price (1)(2) |
$0.00024 |
$230,754.00 |
|
Underwriting Discounts and Commissions (3) |
$0.00000 |
$0.00 |
|
Proceeds to Company |
$0.00024 |
$230,754.00 |
(1) We are offering shares on a continuous basis. See “Distribution – Continuous Offering.
(2) This is a “best efforts” offering. The proceeds of this offering will not be placed into an escrow account. We will offer our Common Stock on a best efforts basis primarily through an online platform. As there is no minimum offering, upon the approval of any subscription to this Offering Circular, the Company shall immediately deposit said proceeds into the bank account of the Company and may dispose of the proceeds in accordance with the Use of Proceeds. See “How to Subscribe.”
(3) We are offering these securities without an underwriter.
(4) Excludes estimated total offering expenses, will be approximately $40,000 assuming the maximum offering amount is sold.
Our Board of Directors used its business judgment in setting a value of $0.0003 per share to the Company as consideration for the stock to be issued under the Offering. The sales price per share bears no relationship to our book value or any other measure of our current value or worth.
THE U.S. SECURITIES AND EXCHANGE COMMISSION DOES NOT PASS UPON THE MERITS OF OR GIVE ITS APPROVAL TO ANY SECURITIES OFFERED OR THE TERMS OF THE OFFERING, NOR DOES IT PASS UPON THE ACCURACY OR COMPLETENESS OF ANY OFFERING CIRCULAR OR OTHER SOLICITATION MATERIALS. THESE SECURITIES ARE OFFERED PURSUANT TO AN EXEMPTION FROM REGISTRATION WITH THE COMMISSION; HOWEVER, THE COMMISSION HAS NOT MADE AN INDEPENDENT DETERMINATION THAT THE SECURITIES OFFERED ARE EXEMPT FROM REGISTRATION.
The date of this Supplement is April 12, 2019
We are offering to sell, and seeking offers to buy, our securities only in jurisdictions where such offers and sales are permitted. You should rely only on the information contained in this Offering Circular. We have not authorized anyone to provide you with any information other than the information contained in this Offering Circular. The information contained in this Offering Circular is accurate only as of its date, regardless of the time of its delivery or of any sale or delivery of our securities. Neither the delivery of this Offering Circular nor any sale or delivery of our securities shall, under any circumstances, imply that there has been no change in our affairs since the date of this Offering Circular. This Offering Circular will be updated and made available for delivery to the extent required by the federal securities laws.
In this Offering Circular, unless the context indicates otherwise, references to “Saddle Ranch Media”, “we”, the “Company”, “our” and “us” refer to the activities of and the assets and liabilities of the business and operations of Saddle Ranch Media, Inc.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
Some of the statements under “Summary”, “Risk Factors”, “Management's Discussion and Analysis of Financial Condition and Results of Operations”, “Our Business” and elsewhere in this Offering Circular constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections, future plans and strategies, anticipated events or trends and similar matters that are not historical facts. In some cases, you can identify forward-looking statements by terms such as “anticipate”, “believe”, “could”, “estimate”, “expect”, “intend”, “may”, “plan”, “potential”, “should”, “will” and “would” or the negatives of these terms or other comparable terminology.
You should not place undue reliance on forward looking statements. The cautionary statements set forth in this Offering Circular, including in “Risk Factors” and elsewhere, identify important factors which you should consider in evaluating our forward-looking statements. These factors include, among other things:
· | The speculative nature of the business we intend to develop; |
· | Our reliance on suppliers and customers; |
· | Our dependence upon external sources for the financing of our operations, particularly given that there are concerns about our ability to continue as a “going concern;” |
· | Our ability to effectively execute our business plan; |
· | Our ability to manage our expansion, growth and operating expenses; |
· | Our ability to finance our businesses; |
· | Our ability to promote our businesses; |
· | Our ability to compete and succeed in highly competitive and evolving businesses; |
· | Our ability to respond and adapt to changes in technology and customer behavior; and |
· | Our ability to protect our intellectual property and to develop, maintain and enhance strong brands. |
Although the forward-looking statements in this Offering Circular are based on our beliefs, assumptions and expectations, taking into account all information currently available to us, we cannot guarantee future transactions, results, performance, achievements or outcomes. No assurance can be made to any investor by anyone that the expectations reflected in our forward-looking statements will be attained, or that deviations from them will not be material and adverse. We undertake no obligation, other than as maybe be required by law, to re-issue this Offering Circular or otherwise make public statements updating our forward-looking statements.
This summary highlights selected information contained elsewhere in this Offering Circular. This summary is not complete and does not contain all the information that you should consider before deciding whether to invest in our Common Stock. You should carefully read the entire Offering Circular, including the risks associated with an investment in the company discussed in the “Risk Factors” section of this Offering Circular, before making an investment decision. Some of the statements in this Offering Circular are forward-looking statements. See the section entitled “Cautionary Statement Regarding Forward-Looking Statements.”
Company Information
The Company, sometimes referred to herein as “we,” “us,” “our,” and the “Company” and/or “Saddle Ranch Media” was incorporated in the State of Utah on October 7, 1988. Our fiscal year-end date is December 31.
Saddle Ranch Media, Inc. offices are located at 5020 Campus Drive Newport Beach, CA 92660. Our telephone number is 551-486-3980 and our Email address is Max.li@tricascadeinc.com.
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We are focused in become a world-class global multi-division technology company with four operating divisions: (1) Cloud Managed Services (IoT), (2) Solar Power Solutions, (3) Satellite Broadband, and (4) WiFi Camera Security Surveillance (see www.skyfidelityinc.com and www.tricascade.com ).
History
The Company was originally formed in the State of Utah on October 7, 1988, as Port City Corporation. In October 1990, the name of the Company was changed to Interline Resources Corporation (“Interline”) which operated in the oil and gas industry in east-central Wyoming and eastern Utah. On October 15, 2009, Interline filed a Form 15 terminating its registration as a 12(g) company and choosing to adopt an alternative-reporting standard for the filing of its subsequent (unaudited) financial reports.
On November 20, 2014, the Company changed its corporate name to Automated-X, Inc. when the company entered the video kiosk distribution business through QUICKflickUSA, Inc
On August 15, 2015, the Company entered into a Securities Exchange and Acquisition Agreement with Saddle Ranch Pictures, Inc. (“SRPI”) wherein the Company acquired SRPI in a cashless exchange of stock. Prior to closing the SRPI acquisition, the Company approved the transfer of 100% of its ownership in its wholly-owned subsidiary, QUICKflickUSA, Inc., to two of the Company’s major shareholders.
The name of the Company was changed with the state of Utah on September 9, 2015 from Automated-X, Inc. to Saddle Ranch Media, Inc. The Company’s trading symbol was also changed with FINRA from “AUTX” to “SRMX” effective October 6, 2015.
On February 28, 2017 Philip M. Cohen resigned as Chairman and CEO, and in consideration for the Spin-Out of both Saddle Ranch Pictures, Inc and certain digital programming assets representing the “African American Medical Network” to Mr. Cohen, he surrendered 40,000,000 common shares back to the Company’s Treasury. Also on February 28, 2017 Mr. Cohen sold his holding of 1,000,000 “super voting” Series B preferred shares in a private transaction to The Shamrock Investment Trust, Timothy P. Peabody, Esq., Trustee.
The Company closed on an acquisition of Skyfidelity, Inc. (together with its wholly-owned subsidiary Tricascade, Inc.) as of April 1, 2017 and issued 100,000,000 of its restricted common shares against the cashless exchange of 100,000,000 common shares of Skyfidelity, Inc. (being all of the issued and outstanding shares of Skyfidelity, Inc.). Following the acquisition of Skyfidelity, Inc. the Company recognized the need to restructure certain past due accounts payable previously incurred by TriCasade, Inc. relating to the development of TriCascade’s new i-Bright single outlet wi-fi IoT wall- plug platform product, under an Original Design Manufacturing (“ODM”) Agreement with a Taiwanese technology company dated as of April 12, 2016 for which the Company had assumed financial responsibility. The Company entered into Settlement Agreements with Northbridge Financial, Inc.(“NCI”) on July 18, 2017, October 3, 2017 and November 28, 2017 to settle the first three installments of $102,000, $175,000 and $100,000 respectively payable under the ODM (plus financing costs of $37,000) due to NCI arising from NCI’s purchase of this accounts payable debt.
The financing by NCI enabled development and production of the new TriCascade product to commence. The settlements by the Company with NCI were made via the issuance of unrestricted common stock to NCI at a 50% discount to market pursuant to Section 3(a)(10) of the Securities Act of 1933, as amended (the “Securities Act”). The fairness of the Settlement Agreements was approved by Orders granted by the Twelfth Judicial Circuit Court for Sarasota County, Florida on July 19, on October 4, 2017 and on November 29, 2017 respectively. Following this approval, the Company issued the following: (1) 78,985,000 unrestricted common shares issued to NCI over the period July 24, 2017 through and including September 20, 2017 in settlement of the initial tranche of $102,000 in past due accounts payable and financing costs of $12,000; (2) 173,164,000 unrestricted common shares issued to NCI over the period October 11, 2017 through and November 11, 2017 in settlement of the second tranche of $175,000 in past due accounts payable and financing costs of $15,000; and (3) 151,000,000 unrestricted common shares issued to NCI over the period December 4, 2017 through and including December 18, 2017 in partial settlement of $52,900 toward the third tranche of $100,000 in past due accounts payable and financing costs of $10,000.
On December 1, 2017 the following restricted common shares (totaling 92,062,375 common shares) were surrendered to the Company’s Treasury: (1) Timothy Peabody surrendered his entire holding of 62,500,000 common shares; (2) Max Chin Li, our President, surrendered his entire holding of 25,000,000 common shares; and (3) An unaffiliated shareholder surrendered its entire holding of 4,562,375 common shares.
On December 21, 2017 the Company increased its authorized share capital from 500,000,000 common shares to 2,500,000,000 common shares. (There was no change to the 3,000,000 authorized Series “B” preferred shares). Then on December 29, 2017 the Board of Directors approved an Amendment to the Company’s Articles of Incorporation whereby the par value of the Company’s common stock was reduced from $0.005 to $0.0001.
On April 20,2018 through an amendment to its Articles of Incorporation the Company increased its authorized share capital from 2,500,000,000 common shares to 5,000,000,000 common shares (There was no change to the 3,000,000 authorized Series ”B” preferred shares) and on November 23, 2018 through an amendment to its Articles of Incorporation the Company further increased its authorized share capital from 5,000,000,000 common shares to 7,500,000,000 common shares (Again, there was no change to the 3,000,000 authorized Series ”B” preferred shares).
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Section 15(g) of the Securities Exchange Act of 1934
Our shares are covered by section 15(g) of the Securities Exchange Act of 1934, as amended that imposes additional sales practice requirements on broker/dealers who sell such securities to persons other than established customers and accredited investors (generally institutions with assets in excess of $5,000,000 or individuals with net worth in excess of $1,000,000 or annual income exceeding $200,000 or $300,000 jointly with their spouses). For transactions covered by the Rule, the broker/dealer must make a special suitability determination for the purchase and have received the purchaser's written agreement to the transaction prior to the sale. Consequently, the Rule may affect the ability of broker/dealers to sell our securities and also may affect your ability to sell your shares in the secondary market.
Section 15(g) also imposes additional sales practice requirements on broker/dealers who sell penny securities. These rules require a one page summary of certain essential items. The items include the risk of investing in penny stocks in both public offerings and secondary marketing; terms important to in understanding of the function of the penny stock market, such as bid and offer quotes, a dealers spread and broker/dealer compensation; the broker/dealer compensation, the broker/dealers’ duties to its customers, including the disclosures required by any other penny stock disclosure rules; the customers’ rights and remedies in cases of fraud in penny stock transactions; and, the FINRA’s toll free telephone number and the central number of the North American Securities Administrators Association, for information on the disciplinary history of broker/dealers and their associated persons.
Dividends
The Company has not declared or paid a cash dividend to stockholders since it was organized and does not intend to pay dividends in the foreseeable future. The board of directors presently intends to retain any earnings to finance our operations and does not expect to authorize cash dividends in the foreseeable future. Any payment of cash dividends in the future will depend upon the Company's earnings, capital requirements and other factors.
Trading Market
Our Common Stock trades in the OTCMarket Pink Open Market Sheets under the symbol SRMX.
______
Issuer: | Saddle Ranch Media, Inc. | |
Securities offered: | A maximum of 961,473,193 shares of our common stock, par value $0.0001 (“Common Stock”) at an offering price of $0.00024 per share (the “Offered Shares”). (See “Distribution.”) | |
Number of shares of Common Stock outstanding before the offering | 5,062,205,783 issued and outstanding as of April 3, 2019 | |
Number of shares of Common Stock to be outstanding after the offering | 6,023,678,976 shares, if the maximum amount of Offered Shares are sold | |
Price per share: | $0.00024 | |
Maximum offering amount: | 961,473,193 shares at $0.00024 per share, or $230,754 (See “Distribution.”) | |
Trading Market: | Our Common Stock is trading on the OTC Markets Pink Open Market Sheets division under the symbol “SRMX.” | |
Use of proceeds: | If we sell all of the shares being offered, our net proceeds (after our estimated offering expenses) will be $226,754. We will use these net proceeds for working capital and other general corporate purposes. | |
Risk factors: |
Investing in our Common Stock involves a high degree of risk,
including:
Immediate and substantial dilution.
|
3 |
______
The following is only a brief summary of the risks involved in investing in our Company. Investment in our Securities involves risks. You should carefully consider the following risk factors in addition to other information contained in this Disclosure Document. The occurrence of any of the following risks might cause you to lose all or part of your investment. Some statements in this Document, including statements in the following risk factors, constitute “Forward-Looking Statements.”
The price of our common stock may continue to be volatile.
The trading price of our common stock has been and is likely to remain highly volatile and could be subject to wide fluctuations in response to various factors, some of which are beyond our control or unrelated to our operating performance. In addition to the factors discussed in this “Risk Factors” section and elsewhere, these factors include: the operating performance of similar companies; the overall performance of the equity markets; the announcements by us or our competitors of acquisitions, business plans, or commercial relationships; threatened or actual litigation; changes in laws or regulations relating to the our business; any major change in our board of directors or management; publication of research reports or news stories about us, our competitors, or our industry or positive or negative recommendations or withdrawal of research coverage by securities analysts; large volumes of sales of our shares of common stock by existing stockholders; and general political and economic conditions.
In addition, the stock market in general, and the market for developmental related companies in particular, has experienced extreme price and volume fluctuations that have often been unrelated or disproportionate to the operating performance of those companies securities. This litigation, if instituted against us, could result in very substantial costs; divert our management’s attention and resources; and harm our business, operating results, and financial condition.
There are doubt about our ability to continue as a going concern.
The Company is a development stage enterprise and has not commenced planned principal operations. The Company had revenues of $943 for the year ended December 31, 2018 and $14,274 for the year ended December 31, 2017, and has incurred losses of $321,499 for the year ended December 31, 2017 and $646,481 for the year ended December 31, 2018. In addition, the Company incurred losses of $2,608,703 since inception through December 31, 2018. These factors raise substantial doubt about the Company’s ability to continue as a going concern.
There can be no assurance that sufficient funds required during the next year or thereafter will be generated from operations or that funds will be available from external sources, such as debt or equity financings or other potential sources. The lack of additional capital resulting from the inability to generate cash flow from operations, or to raise capital from external sources would force the Company to substantially curtail or cease operations and would, therefore, have a material adverse effect on its business. Furthermore, there can be no assurance that any such required funds, if available, will be available on attractive terms or that they will not have a significant dilutive effect on the Company’s existing stockholders.
The Company intends to overcome the circumstances that impact its ability to remain a going concern through a combination of the commencement of revenues, with interim cash flow deficiencies being addressed through additional equity and debt financing. The Company anticipates raising additional funds through public or private financing, strategic relationships or other arrangements in the near future to support its business operations; however, the Company may not have commitments from third parties for a sufficient amount of additional capital. The Company cannot be certain that any such financing will be available on acceptable terms, or at all, and its failure to raise capital when needed could limit its ability to continue its operations. The Company’s ability to obtain additional funding will determine its ability to continue as a going concern. Failure to secure additional financing in a timely manner and on favorable terms would have a material adverse effect on the Company’s financial performance, results of operations and stock price and require it to curtail or cease operations, sell off its assets, seek protection from its creditors through bankruptcy proceedings, or otherwise. Furthermore, additional equity financing may be dilutive to the holders of the Company’s common stock, and debt financing, if available, may involve restrictive covenants, and strategic relationships, if necessary to raise additional funds, and may require that the Company relinquish valuable rights. Please see Financial Statements – Note 1. Operations and Basis of Presentation – Going Concern for further information.
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Risks Relating to Our Financial Condition
Our financials are not independently audited, which could result in errors and/or omissions in our financial statements if proper standards are not applied.
Although the Company is confident with its accounting firm, we are not required to have our financials audited by a certified Public Company Accounting Oversight Board (“PCAOB”). As such, our accountants do not have a third party reviewing the accounting. Our accountants may also not be up to date with all publications and releases put out by the PCAOB regarding accounting standards and treatments. This could mean that our unaudited financials may not properly reflect up to date standards and treatments resulting misstated financials statements.
Our management has a limited experience operating a public company and are subject to the risks commonly encountered by early-stage companies.
Although management of Saddle Ranch Media, Inc. has experience in operating small companies, current management has not had to manage expansion while being a public company. Many investors may treat us as an early-stage company. In addition, management has not overseen a company with large growth. Because we have a limited operating history, our operating prospects should be considered in light of the risks and uncertainties frequently encountered by early-stage companies in rapidly evolving markets. These risks include:
· | risks that we may not have sufficient capital to achieve our growth strategy; |
· | risks that we may not develop our product and service offerings in a manner that enables us to be profitable and meet our customers’ requirements; |
· | risks that our growth strategy may not be successful; and |
· | risks that fluctuations in our operating results will be significant relative to our revenues. |
These risks are described in more detail below. Our future growth will depend substantially on our ability to address these and the other risks described in this section. If we do not successfully address these risks, our business could be significantly harmed.
We have limited operational history in an emerging industry, making it difficult to accurately predict and forecast business operations.
As we have limited operations in our business and have yet to generate revenue, it is extremely difficult to make accurate predictions and forecasts on our finances. This is compounded by the fact that we operate in rapidly transforming industries. There is no guarantee that our products or services will remain attractive to potential and current users as these industries undergo rapid change, or that potential customers will utilize our services.
As a growing company, we have yet to achieve a profit and may not achieve a profit in the near future, if at all.
We have not yet produced a net profit and may not in the near future, if at all. While we expect our revenue to grow, we have not achieved profitability and cannot be certain that we will be able to sustain our current growth rate or realize sufficient revenue to achieve profitability. Further, many of our competitors in the IoT field have a significantly larger user base and revenue stream, but have yet to achieve profitability. Our ability to continue as a going concern may be dependent upon raising capital from financing transactions, increasing revenue throughout the year and keeping operating expenses below our revenue levels in order to achieve positive cash flows, none of which can be assured.
We will require additional capital to support business growth, and this capital might not be available on acceptable terms, if at all.
We intend to continue to make investments to support our business growth and may require additional funds to respond to business challenges, including the need to improve our operating infrastructure or acquire complementary businesses and technologies. Accordingly, we will need to engage in continued equity or debt financings to secure additional funds. If we raise additional funds through future issuances of equity or convertible debt securities, our existing stockholders could suffer significant dilution, and any new equity securities we issue could have rights, preferences and privileges superior to those of our common stock. Any debt financing we secure in the future could involve restrictive covenants relating to our capital raising activities and other financial and operational matters, which may make it more difficult for us to obtain additional capital and to pursue business opportunities, including potential acquisitions. We may not be able to obtain additional financing on terms favorable to us, if at all. If we are unable to obtain adequate financing or financing on terms satisfactory to us when we require it, our ability to continue to support our business growth and to respond to business challenges could be impaired, and our business may be harmed.
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We are highly dependent on the services of our key executives, the loss of whom could materially harm our business and our strategic direction. If we lose key management or significant personnel, cannot recruit qualified employees, directors, officers, or other personnel or experience increases in our compensation costs, our business may materially suffer.
We are highly dependent on our management, specifically Max Chin Li and Alan, J. Bailey. We have employment agreements in place with these key employees. If we lose key employees, our business may suffer. Furthermore, our future success will also depend in part on the continued service of our management personnel and our ability to identify, hire, and retain additional key personnel. We do not carry “key-man” life insurance on the lives of any of our executives, employees or advisors. We experience intense competition for qualified personnel and may be unable to attract and retain the personnel necessary for the development of our business. Because of this competition, our compensation costs may increase significantly.
Our key employees have very limited experience in our business.
Our key employees, Max Chin Li and Alan, J. Bailey have very limited experience in our business and the Internet of Things (IoT). For this reason, they may have difficulty in establishing and running our businesses.
We may be unable to manage growth, which may impact our potential profitability .
Successful implementation of our business strategy requires us to manage our growth. Growth could place an increasing strain on our management and financial resources. To manage growth effectively, we will need to:
· | Establish definitive business strategies, goals and objectives; |
· | Maintain a system of management controls; and |
· | Attract and retain qualified personnel, as well as develop, train, and manage management-level and other employees. |
If we fail to manage our growth effectively, our business, financial condition, or operating results could be materially harmed, and our stock price may decline.
We operate in a highly competitive environment, and if we are unable to compete with our competitors, our business, financial condition, results of operations, cash flows and prospects could be materially adversely affected.
We operate in a highly competitive environment. Our competition includes all other companies that are in the business of the Internet of Things or other related technologies. A highly competitive environment could materially adversely affect our business, financial condition, results of operations, cash flows and prospects.
We may not be able to compete successfully with other established companies offering the same or similar services and, as a result, we may not achieve our projected revenue and user targets.
If we are unable to compete successfully with other businesses in our existing market, we may not achieve our projected revenue and/or customer targets. We compete with both start-up and established technology companies. Compared to our business, some of our competitors may have greater financial and other resources, have been in business longer, have greater name recognition and be better established in technological markets.
Our lack of adequate D&O insurance may also make it difficult for us to retain and attract talented and skilled directors and officers.
In the future we may be subject to additional litigation, including potential class action and stockholder derivative actions. Risks associated with legal liability are difficult to assess and quantify, and their existence and magnitude can remain unknown for significant periods of time. To date, we have not obtained directors and officers liability (“D&O”) insurance. Without adequate D&O insurance, the amounts we would pay to indemnify our officers and directors should they be subject to legal action based on their service to the Company could have a material adverse effect on our financial condition, results of operations and liquidity. Furthermore, our lack of adequate D&O insurance may make it difficult for us to retain and attract talented and skilled directors and officers, which could adversely affect our business.
We expect to incur substantial expenses to meet our reporting obligations as a public company. In addition, failure to maintain adequate financial and management processes and controls could lead to errors in our financial reporting and could harm our ability to manage our expenses.
We estimate that it will cost approximately $50,000 annually to maintain the proper management and financial controls for our filings required as a public reporting company. In addition, if we do not maintain adequate financial and management personnel, processes and controls, we may not be able to accurately report our financial performance on a timely basis, which could cause a decline in our stock price and adversely affect our ability to raise capital.
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Risks Relating to our Common Stock and Offering
The Common Stock is thinly traded, so you may be unable to sell at or near ask prices or at all if you need to sell your shares to raise money or otherwise desire to liquidate your shares.
The Common Stock has historically been sporadically traded on the OTC Pink Sheets, meaning that the number of persons interested in purchasing our shares at, or near ask prices at any given time, may be relatively small or non-existent. This situation is attributable to a number of factors, including the fact that we are a small company which is relatively unknown to stock analysts, stock brokers, institutional investors and others in the investment community that generate or influence sales volume, and that even if we came to the attention of such persons, they tend to be risk-averse and would be reluctant to follow an unproven company such as ours or purchase or recommend the purchase of our shares until such time as we became more seasoned and viable. As a consequence, there may be periods of several days or more when trading activity in our shares is minimal or non-existent, as compared to a seasoned issuer, which has a large and steady volume of trading activity that will generally support continuous sales without an adverse effect on share price. We cannot give you any assurance that a broader or more active public trading market for our common shares will develop or be sustained, or that current trading levels will be sustained.
The market price for the common stock is particularly volatile given our status as a relatively unknown company with a small and thinly traded public float, limited operating history, and lack of revenue, which could lead to wide fluctuations in our share price. The price at which you purchase our shares may not be indicative of the price that will prevail in the trading market. You may be unable to sell your common shares at or above your purchase price, which may result in substantial losses to you.
The market for our shares of common stock is characterized by significant price volatility when compared to seasoned issuers, and we expect that our share price will continue to be more volatile than a seasoned issuer for the indefinite future. The volatility in our share price is attributable to a number of factors. First, as noted above, our shares are sporadically traded. As a consequence of this lack of liquidity, the trading of relatively small quantities of shares may disproportionately influence the price of those shares in either direction. The price for our shares could, for example, decline precipitously in the event that a large number of our shares is sold on the market without commensurate demand, as compared to a seasoned issuer which could better absorb those sales without adverse impact on its share price. Secondly, we are a speculative investment due to, among other matters, our limited operating history and lack of revenue or profit to date, and the uncertainty of future market acceptance for our potential products. As a consequence of this enhanced risk, more risk-averse investors may, under the fear of losing all or most of their investment in the event of negative news or lack of progress, be more inclined to sell their shares on the market more quickly and at greater discounts than would be the case with the securities of a seasoned issuer. The following factors may add to the volatility in the price of our shares: actual or anticipated variations in our quarterly or annual operating results; acceptance of our inventory of games; government regulations, announcements of significant acquisitions, strategic partnerships or joint ventures; our capital commitments and additions or departures of our key personnel. Many of these factors are beyond our control and may decrease the market price of our shares regardless of our operating performance. We cannot make any predictions or projections as to what the prevailing market price for our shares will be at any time, including as to whether our shares will sustain their current market prices, or as to what effect the sale of shares or the availability of shares for sale at any time will have on the prevailing market price.
Shareholders should be aware that, according to SEC Release No. 34-29093, the market for penny stocks has suffered in recent years from patterns of fraud and abuse. Such patterns include (1) control of the market for the security by one or a few broker-dealers that are often related to the promoter or issuer; (2) manipulation of prices through prearranged matching of purchases and sales and false and misleading press releases; (3) boiler room practices involving high-pressure sales tactics and unrealistic price projections by inexperienced sales persons; (4) excessive and undisclosed bid-ask differential and markups by selling broker-dealers; and (5) the wholesale dumping of the same securities by promoters and broker-dealers after prices have been manipulated to a desired level, along with the resulting inevitable collapse of those prices and with consequent investor losses. Our management is aware of the abuses that have occurred historically in the penny stock market. Although we do not expect to be in a position to dictate the behavior of the market or of broker-dealers who participate in the market, management will strive within the confines of practical limitations to prevent the described patterns from being established with respect to our securities. The possible occurrence of these patterns or practices could increase the volatility of our share price.
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The market price of our common stock may be volatile and adversely affected by several factors.
The market price of our common stock could fluctuate significantly in response to various factors and events, including, but not limited to:
· | our ability to integrate operations, technology, products and services; |
· | our ability to execute our business plan; |
· | operating results below expectations; |
· | our issuance of additional securities, including debt or equity or a combination thereof; |
· | announcements of technological innovations or new products by us or our competitors; |
· | loss of any strategic relationship; |
· | industry developments, including, without limitation, changes in competition or practices; |
· | economic and other external factors; |
· | period-to-period fluctuations in our financial results; and |
· | whether an active trading market in our common stock develops and is maintained. |
In addition, the securities markets have from time to time experienced significant price and volume fluctuations that are unrelated to the operating performance of particular companies. These market fluctuations may also materially and adversely affect the market price of our common stock. Issuers using the Alternative Reporting standard for filing financial reports with OTC Markets are often subject to large volatility unrelated to the fundamentals of the company.
Natural disasters and geo-political events could adversely affect our business.
Natural disasters, including hurricanes, cyclones, typhoons, tropical storms, floods, earthquakes and tsunamis, weather conditions, including winter storms, droughts and tornadoes, whether as a result of climate change or otherwise, and geo-political events, including civil unrest or terrorist attacks, that affect us, or other service providers, could adversely affect our business.
We do not expect to pay dividends in the future; any return on investment may be limited to the value of our common stock.
We do not currently anticipate paying cash dividends in the foreseeable future. The payment of dividends on our common stock will depend on earnings, financial condition and other business and economic factors affecting it at such time as the board of directors may consider relevant. Our current intention is to apply net earnings, if any, in the foreseeable future to increasing our capital base and development and marketing efforts. There can be no assurance that the Company will ever have sufficient earnings to declare and pay dividends to the holders of our common stock, and in any event, a decision to declare and pay dividends is at the sole discretion of our board of directors. If we do not pay dividends, our common stock may be less valuable because a return on your investment will only occur if its stock price appreciates.
Our issuance of additional shares of Common Stock, or options or warrants to purchase those shares, would dilute your proportionate ownership and voting rights.
We are entitled under our articles of incorporation to issue up to 7,500,000,000 shares of common stock. We have issued and outstanding, as of April 3, 2019, 5,062,205,783 shares of common stock. In addition, we are entitled under our Articles of Incorporation to issue “blank check” preferred stock. Our board may generally issue shares of common stock, preferred stock, options, or warrants to purchase those shares, without further approval by our shareholders based upon such factors as our board of directors may deem relevant at that time. It is likely that we will be required to issue a large amount of additional securities to raise capital to further our development. It is also likely that we will issue a large amount of additional securities to directors, officers, employees and consultants as compensatory grants in connection with their services, both in the form of stand-alone grants or under our stock plans. We cannot give you any assurance that we will not issue additional shares of common stock, or options or warrants to purchase those shares, under circumstances we may deem appropriate at the time.
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The elimination of monetary liability against our directors, officers and employees under our Articles of Incorporation and the existence of indemnification rights to our directors, officers and employees may result in substantial expenditures by our company and may discourage lawsuits against our directors, officers and employees.
Our Articles of Incorporation contains provisions that eliminate the liability of our directors for monetary damages to our company and shareholders. Our bylaws also require us to indemnify our officers and directors. We may also have contractual indemnification obligations under our agreements with our directors, officers and employees. The foregoing indemnification obligations could result in our company incurring substantial expenditures to cover the cost of settlement or damage awards against directors, officers and employees that we may be unable to recoup. These provisions and resulting costs may also discourage our company from bringing a lawsuit against directors, officers and employees for breaches of their fiduciary duties, and may similarly discourage the filing of derivative litigation by our shareholders against our directors, officers and employees even though such actions, if successful, might otherwise benefit our company and shareholders.
We may become involved in securities class action litigation that could divert management’s attention and harm our business.
The stock market in general, and the shares of early stage companies in particular, have experienced extreme price and volume fluctuations. These fluctuations have often been unrelated or disproportionate to the operating performance of the companies involved. If these fluctuations occur in the future, the market price of our shares could fall regardless of our operating performance. In the past, following periods of volatility in the market price of a particular company’s securities, securities class action litigation has often been brought against that company. If the market price or volume of our shares suffers extreme fluctuations, then we may become involved in this type of litigation, which would be expensive and divert management’s attention and resources from managing our business.
As a public company, we may also from time to time make forward-looking statements about future operating results and provide some financial guidance to the public markets. Our management has limited experience as a management team in a public company and as a result, projections may not be made timely or set at expected performance levels and could materially affect the price of our shares. Any failure to meet published forward-looking statements that adversely affect the stock price could result in losses to investors, stockholder lawsuits or other litigation, sanctions or restrictions issued by the SEC.
Our common stock is currently deemed a “penny stock,” which makes it more difficult for our investors to sell their shares.
The SEC has adopted Rule 15g-9 which establishes the definition of a “penny stock,” for the purposes relevant to us, as any equity security that has a market price of less than $5.00 per share, subject to certain exceptions. For any transaction involving a penny stock, unless exempt, the rules require that a broker or dealer approve a person’s account for transactions in penny stocks, and the broker or dealer receive from the investor a written agreement to the transaction, setting forth the identity and quantity of the penny stock to be purchased.
In order to approve a person’s account for transactions in penny stocks, the broker or dealer must obtain financial information and investment experience objectives of the person and make a reasonable determination that the transactions in penny stocks are suitable for that person and the person has sufficient knowledge and experience in financial matters to be capable of evaluating the risks of transactions in penny stocks.
The broker or dealer must also deliver, prior to any transaction in a penny stock, a disclosure schedule prescribed by the SEC relating to the penny stock market, which, in highlight form sets forth the basis on which the broker or dealer made the suitability determination, and that the broker or dealer received a signed, written agreement from the investor prior to the transaction.
Generally, brokers may be less willing to execute transactions in securities subject to the “penny stock” rules. This may make it more difficult for investors to dispose of our common stock if and when such shares are eligible for sale and may cause a decline in the market value of its stock.
Disclosure also has to be made about the risks of investing in penny stocks in both public offerings and in secondary trading, and about the commissions payable to both the broker-dealer and the registered representative, current quotations for the securities, and the rights and remedies available to an investor in cases of fraud in penny stock transactions. Finally, monthly statements have to be sent disclosing recent price information for the penny stock held in the account and information on the limited market in penny stock.
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As an issuer of a “penny stock,” the protection provided by the federal securities laws relating to forward-looking statements does not apply to us.
Although federal securities laws provide a safe harbor for forward-looking statements made by a public company that files reports under the federal securities laws, this safe harbor is not available to issuers of penny stocks. As a result, we will not have the benefit of this safe harbor protection in the event of any legal action based upon a claim that the material provided by us contained a material misstatement of fact or was misleading in any material respect because of our failure to include any statements necessary to make the statements not misleading. Such an action could hurt our financial condition.
As an issuer not required to make reports to the Securities and Exchange Commission under Section 13 or 15(d) of the Securities Exchange Act of 1934, holders of restricted shares may not be able to sell shares into the open market as Rule 144 exemptions may not apply.
Under Rule 144 of the Securities Act of 1933, holders of restricted shares may avail themselves of certain exemptions from registration if the holder and the issuer meet certain requirements. As a company that is not required to file reports under Section 13 or 15(d) of the Securities Exchange Act, referred to as a non-reporting company, we may not, in the future, meet the requirements for an issuer under 144 that would allow a holder to qualify for Rule 144 exemptions. In such an event, holders of restricted stock would have to utilize another exemption from registration or rely on a registration statement to be filed by the Company registering the restricted stock. Although the Company currently plans to file either a form 10 or S-1 with the Commission upon the conclusion of the Regulation A offering, there can be no guarantee that the Company will be able to fulfill one of these registration statements, which could have an adverse effect on our shareholders.
Securities analysts may elect not to report on our common stock or may issue negative reports that adversely affect the stock price.
At this time, no securities analysts provide research coverage of our common stock, and securities analysts may not elect to provide such coverage in the future. It may remain difficult for our company, with its small market capitalization, to attract independent financial analysts that will cover our common stock. If securities analysts do not cover our common stock, the lack of research coverage may adversely affect the stock’s actual and potential market price. The trading market for our common stock may be affected in part by the research and reports that industry or financial analysts publish about our business. If one or more analysts elect to cover our company and then downgrade the stock, the stock price would likely decline rapidly. If one or more of these analysts cease coverage of our company, we could lose visibility in the market, which, in turn, could cause our stock price to decline. This could have a negative effect on the market price of our common stock.
A reverse stock split may decrease the liquidity of the shares of our common stock.
The liquidity of the shares of our common stock may be adversely affected by a reverse stock split given the reduced number of shares that will be outstanding following a reverse stock split, especially if the market price of our common stock does not increase as a result of the reverse stock split.
Following a reverse stock split, the resulting market price of our common stock may not attract new investors, including institutional investors, and may not satisfy the investing requirements of those investors. Consequently, the trading liquidity of our common stock may not improve.
Although we believe that a higher market price of our common stock may help generate greater or broader investor interest, we cannot assure you that a reverse stock split will result in a share price that will attract new investors.
Because directors and officers currently and for the foreseeable future will continue to control Saddle Ranch Media, Inc., it is not likely that you will be able to elect directors or have any say in the policies of Saddle Ranch Media, Inc.
Our shareholders are not entitled to cumulative voting rights. Consequently, the election of directors and all other matters requiring shareholder approval will be decided by majority vote. The directors, officers and affiliates of Saddle Ranch Media, Inc. beneficially own a majority of our outstanding common stock voting rights. Due to such significant ownership position held by our insiders, new investors may not be able to affect a change in our business or management, and therefore, shareholders would have no recourse as a result of decisions made by management.
In addition, sales of significant amounts of shares held by our directors, officers or affiliates, or the prospect of these sales, could adversely affect the market price of our common stock. Management’s stock ownership may discourage a potential acquirer from making a tender offer or otherwise attempting to obtain control of us, which in turn could reduce our stock price or prevent our stockholders from realizing a premium over our stock price.
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Risks Relating to Our Company and Industry
The following risks relate to our proposed business and the effects upon us assuming we obtain financing in a sufficient amount.
A loss of confidence in our security system, or a breach of our security system, may adversely affect us and the value of an investment in us.
We will take measures to protect us and our system from unauthorized access, damage or theft; however, it is possible that the security system may not prevent the improper access to, or damage or theft of our information. A security breach could harm our reputation or result in the loss of some or all of our information. A resulting perception that our measures do not adequately protect our systems could result in a loss of current or potential shareholders, reducing demand for our Common Stock and causing our shares to decrease in value.
Intellectual property rights claims may adversely affect an investment in us.
We are not aware of any intellectual property claims that may prevent us from operating; however, third parties may assert intellectual property claims relating to our operation. Regardless of the merit of an intellectual property or other legal action, any legal expenses to defend or payments to settle such claims would be extremely expensive. As a result, an intellectual property claim against us could adversely affect an investment in us.
Our industry is highly competitive and as an emerging growth company with an new brand we may be at a disadvantage to our competitors.
Our industry is highly competitive in general. We are an emerging growth company with limited financial resources and a new brand with limited recognition. Our competitors, both established and future unknown competitors, have better brand recognition and, in most cases, substantially greater financial resources than we have. Our ability to successfully compete in our industry depends on a number of factors, both within and outside our control. These factors include the following:
· | our success in designing and developing new or enhanced products; | |
· | our ability to address the changing needs and desires of retailers and consumers; | |
· | the pricing, quality, performance, reliability, features, ease of installation and use, and diversity of our products; | |
· | the quality of our customer service; | |
· | product or technology introductions by our competitors; and | |
· | the ability of our contract manufacturing to deliver on time, on price, and with acceptable quality. |
If we are unable to effectively compete on a continuing basis or unforeseen competitive pressures arise, such inability to compete could have a material adverse effect on our business, results of operations, and overall financial condition.
Our products may not achieve market acceptance thereby reducing the chance for success.
We are only in the early stages of selling our first products, It is unclear whether these product and their features or other unanticipated events may result in lower sales than anticipated, which could force us to limit our expenditures on research and development, advertising, and general company requirements for improving and expanding our product offerings. We cannot guarantee consumer demand or interest in our current or future product offerings, which could have a material adverse effect on our business, results of operations, and overall financial condition.
If the market chooses to buy competitive products and services, we may fail.
Although we believe that ours product offerings will be commercially viable, there is no verification by the marketplace that its products will be accepted by or purchased by customers. If the market chooses to buy our competitors products, it may be more difficult for us to ever become profitable which would substantially harm our business and, possibly, cause it to fail whereby you could lose your entire investment.
Consumer trends, seasons fluctuations, and general global economic conditions and outlook may cause unpredictable operating results.
Our operating results may fluctuate significantly from period to period as a result of a variety of factors, including purchasing patterns of customers, competitive pricing, and general economic conditions. There is no assurance that we will be successful in marketing our product, or that the revenues from the sale of our products will be significant. Consequently, our revenues may vary significantly by quarter, and our operating results may experience significant fluctuations making it difficult to value our business and could lead to extreme volatility in our share price.
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We may be unable to protect our proprietary rights.
Our future success depends in part on our proprietary technology, technical know-how and other intellectual property. We rely on intellectual property laws, confidentiality procedures and contractual provisions, such as nondisclosure terms, to protect our intellectual property. Others may independently develop similar technology, duplicate our products, or design around our intellectual property rights. In addition, unauthorized parties may attempt to copy aspects of our products and technologies or to obtain and use information that we regard as proprietary. Any of these events could significantly harm our business, financial condition and operating results.
We also rely on technologies that we acquire from others. We may rely on third parties for further required technologies. We may purchase a computer’s logic component or other technological devices from outside sources and will need to pay annual fees to enable us to get updates/upgrades and technical support to the logic portion of the system or device. We may find it necessary or desirable in the future to obtain licenses or other rights relating to one or more if our products or to current or future technologies. These licenses or other rights may not be available on commercially reasonable terms or at all. The inability to obtain certain licenses or other rights or to obtain such licenses or rights on favorable terms, or the need to engage in litigation regarding these matters, could have a material adverse effect on our business, financial condition and operating results. Moreover, the use of intellectual property licensed from third parties may limit our ability to protect the proprietary rights in our products.
While no current lawsuits are filed against us, the possibility exists that a claim of some kind may be made in the future.
While no current lawsuits are filed against us, the possibility exists that a claim of some kind may be made in the future. We currently have no plan to purchase liability insurance.
We may depend on contract manufacturers who may not have adequate capacity to fulfill our needs or may not meet our quality and delivery objectives and timetables.
We do not own our production lines or manufacturing facilities. We manufacture our products in the United States through third-party contract manufacturers. Our reliance on these third-party contract manufacturers involves significant risks, including reduced control over quality and logistics management, the potential lack of adequate capacity, and discontinuance of the contractors’ assembly processes. Potential financial instability at our contractor manufacturers could result in us having to find new suppliers, which could increase our costs and delay our product and installation deliveries. These contractor manufacturers may also choose to discontinue contracting to build our products for a variety of reasons. Consequently, we may experience delays in the timeliness, quality and adequacy in product and installation deliveries, any of which could have a material adverse effect on our business, results of operations, and overall financial condition.
We have limited experience with our current product offerings, which makes it difficult to predict our future operating results.
The success of our new product offerings will depend on many factors, including timely and successful research and development, pricing, market and consumer acceptance of such new products and the product offerings of our competitors. If new product offerings are not successful, our revenue growth will suffer and our results of operations may be harmed. Further, we do not have significant experience in these offerings and cannot be assured that our investments in the development of our offerings will result in increased revenue.
We will require additional funding to develop and commercialize our services, products, and software. If we are unable to secure additional financing on acceptable terms, or at all, we may be forced to modify our current business plan or to curtail or cease our planned operations.
We anticipate incurring significant operating losses and using significant funds for product development and operating activities. Our existing cash resources are insufficient to finance even our immediate operations. Accordingly, we will need to secure additional sources of capital to develop our business and product candidates, as planned. We intend to seek substantial additional financing through public and/or private financing, which may include equity and/or debt financings, and through other arrangements, including collaborative arrangements. As part of such efforts, we may seek loans from certain of our executive officers, directors and/or current shareholders.
If we are unable to secure additional financing in the near term, we may be forced to:
· | curtail or abandon our existing business plans; | |
· | default on any debt obligations; | |
· | file for bankruptcy; | |
· | seek to sell some or all of our assets; and/or | |
· | cease our operations. |
If we are forced to take any of these steps our common stock may be worthless.
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Revenue derived from large orders could adversely affect our gross margin and could lead to greater variability in our quarterly results.
Large orders may be more sensitive to changes in the global industrial economy, may be subject to greater discount variability, lower gross margins, and may contract at a faster pace during an economic downturn compared to smaller orders. To the extent that the amount of our net sales derived from large orders increases in future periods, either in absolute dollars or as a percentage of our overall business, our gross margins could decline, and we could experience greater volatility and see a greater negative impact from future downturns in the global industrial economy. This dynamic may also have an impact on the historical seasonal pattern of our net sales and our results of operations. These types of orders also make managing inventory levels more difficult as we have in the past and may have to in the future build large quantities of inventory in anticipation of future demand that may not materialize.
We intend to make significant investments in new products that may not be successful or achieve expected returns.
We plan to continue to make significant investments in research, development, and marketing for new and existing products and technologies. These investments involve a number of risks as the commercial success of such efforts depend on many factors, including our ability to anticipate and respond to innovation, achieve the desired technological fit, and be effective with our marketing and distribution efforts. If our existing or potential customers do not perceive our latest product offerings as providing significant new functionality or value, or if we are late to market with a new product or technology, we may not achieve our expected return on our investments or be able recover the costs expended to develop new product offerings, which could have a material adverse effect on our operating results. Even if our new products are profitable, our operating margins for new products may not be as high as the margins we have experienced historically.
Our success depends on new product introductions and market acceptance of our products.
The market for our products is characterized by rapid technological change, evolving industry standards, changes in customer needs and frequent new product introductions, and is therefore highly dependent upon timely product innovation. Our success is dependent on our ability to successfully develop and introduce new and enhanced products on a timely basis to replace declining revenues from older products, and on increasing penetration in domestic and international markets. As has occurred in the past and as may be expected to occur in the future, we have experienced significant delays between the announcement and the commercial availability of new products. Any significant delay in releasing new products could have a material adverse effect on the ultimate success of a product and other related products and could impede continued sales of predecessor products, any of which could have a material adverse effect on our operating results. There can be no assurance that we will be able to introduce new products in accordance with announced release dates, that our new products will achieve market acceptance or that any such acceptance will be sustained for any significant period. Failure of our new products to achieve or sustain market acceptance could have a material adverse effect on our operating results.
We may experience component shortages that may adversely affect our business and result of operations.
We have experienced difficulty in securing certain types of high power connectors for one of our projects and anticipate that supply shortages of components used in our products, including limited source components, can result in significant additional costs and inefficiencies in manufacturing. If we are unsuccessful in resolving any such component shortages in a timely manner, we will experience a significant impact on the timing of revenue, a possible loss of revenue, or an increase in manufacturing costs, any of which would have a material adverse impact on our operating results.
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We rely on management information systems. interruptions in our information technology systems or cyber-attacks on our systems could adversely affect our business.
We rely on the efficient and uninterrupted operation of complex information technology systems and networks to operate our business. We rely on a primary global center for our management information systems and on multiple systems in branches not covered by our global center. As with any information system, unforeseen issues may arise that could affect our ability to receive adequate, accurate and timely financial information, which in turn could inhibit effective and timely decisions. Furthermore, it is possible that our global center for information systems or our branch operations could experience a complete or partial shutdown. A significant system or network disruption could be the result of new system implementations, computer viruses, cyber-attacks, security breaches, facility issues or energy blackouts. Threats to our information technology security can take a variety of forms and individuals or groups of hackers or sophisticated organizations including state-sponsored organizations, may take steps that pose threats to our customers and our infrastructure. If we were to experience a shutdown, disruption or attack, it would adversely impact our product shipments and net sales, as order processing and product distribution are heavily dependent on our management information systems. Such an interruption could also result in a loss of our intellectual property or the release of sensitive competitive information or partner, customer or employee personal data. Any loss of such information could harm our competitive position, result in a loss of customer confidence, and cause us to incur significant costs to remedy the damages caused by the disruptions or security breaches. In addition, changing laws and regulations governing our responsibility to safeguard private data could result in a significant increase in operating or capital expenditures needed to comply with these new laws or regulations. Accordingly, our operating results in such periods would be adversely impacted.
We are continually working to maintain reliable systems to control costs and improve our ability to deliver our products in our markets worldwide. Our efforts include, but are not limited to the following: firewalls, antivirus protection, patches, log monitors, routine backups with offsite retention of storage media, system audits, data partitioning and routine password modifications. Our internal information technology systems environment continues to evolve and our business policies and internal security controls may not keep pace as new threats emerge. No assurance can be given that our efforts to continue to enhance our systems will be successful.
We are subject to risks associated with our website.
We devote significant resources to maintaining our website as a key marketing, sales and support tool and expect to continue to do so in the future. Failure to properly maintain our Website may interrupt normal operations, including our ability to provide quotes, process orders, ship products, provide services and support to our customers, bill and track our customers, fulfill contractual obligations and otherwise run our business which would have a material adverse effect on our results of operations. We host our Website internally. Any failure to successfully maintain our Website or any significant downtime or outages affecting our Website could have a material adverse impact on our operating results.
Our products are complex and may contain bugs or errors.
As has occurred in the past and as may be expected to occur in the future, our new software products or new operating systems of third parties on which our products are based often contain bugs or errors that can result in reduced sales or cause our support costs to increase, either of which could have a material adverse impact on our operating results.
We are subject to the risk of product liability claims.
Our products are designed to provide information upon which users may rely. Our products are also used in “real time” applications requiring extremely rapid and continuous processing and constant feedback. Such applications give rise to the risk that a failure or interruption of the system or application could result in economic damage, bodily harm or property damage. We attempt to assure the quality and accuracy of the processes contained in our products, and to limit our product liability exposure through contractual limitations on liability, limited warranties, express disclaimers and warnings as well as disclaimers contained in our “shrink wrap” and electronically displayed license agreements with end-users. If our products contain errors that produce incorrect results on which users rely or cause failure or interruption of systems or processes, customer acceptance of our products could be adversely affected. Further, we could be subject to liability claims that could have a material adverse effect on our operating results or financial position. Although we maintain liability insurance for product liability matters, there can be no assurance that such insurance or the contractual limitations used by us to limit our liability will be sufficient to cover or limit any claims which may occur.
Each of our current product candidates and services is in an early stage of development and we may never succeed in developing and/or commercializing them. If we are unable to commercialize our services, products, or software, or if we experience significant delays in doing so, our business may fail.
We intend to invest a significant portion of our efforts and financial resources in our software and we will depend heavily on its success. This software is currently in the beta stage of development. We need to devote significant additional research and development, financial resources and personnel to develop additional commercially viable products, establish intellectual property rights, if necessary, and establish a sales and marketing infrastructure. We are likely to encounter hurdles and unexpected issues as we proceed in the development of our software and our other product candidates. There are many reasons that we may not succeed in our efforts to develop our product candidates, including the possibility that our product candidates will be deemed undesirable; our product candidates will be too expensive to develop or market or will not achieve broad market acceptance; others will hold proprietary rights that will prevent us from marketing our product candidates; or our competitors will market products that are perceived as equivalent or superior.
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We depend on third parties to assist us in the development of our software and other product candidates, and any failure of those parties to fulfill their obligations could result in costs and delays and prevent us from successfully commercializing our software and product candidates on a timely basis, if at all.
We may engage consultants and other third parties to help our software and product candidates. We may face delays in our commercialization efforts if these parties do not perform their obligations in a timely or competent fashion or if we are forced to change service providers. Any third parties that we hire may also provide services to our competitors, which could compromise the performance of their obligations to us. If these third parties do not successfully carry out their duties or meet expected deadlines, the commercialization of our software and product candidates may be extended, delayed or terminated or may otherwise prove to be unsuccessful. Any delays or failures as a result of the failure to perform by third parties would cause our development costs to increase, and we may not be able to commercialize our product candidates. In addition, we may not be able to establish or maintain relationships with these third parties on favorable terms, if at all. If we need to enter into replacement arrangements because a third party is not performing in accordance with our expectations, we may not be able to do so without undue delays or considerable expenditures or at all.
If we are not able to protect and control our unpatented trade secrets, know-how and other technological innovation, we may suffer competitive harm.
We rely on unpatented technology, trade secrets, confidential information and proprietary know-how to protect our technology and maintain any future competitive position, especially when we do not believe that patent protection is appropriate or can be obtained. Trade secrets are difficult to protect. In order to protect proprietary technology and processes, we rely in part on confidentiality and intellectual property assignment agreements with our employees, consultants and others. These agreements generally provide that the individual must keep confidential and not disclose to other parties any confidential information developed or learned by the individual during the course of the individual’s relationship with us except in limited circumstances. These agreements generally also provide that we shall own all inventions conceived by the individual in the course of rendering services to us. These agreements may not effectively prevent disclosure of confidential information or result in the effective assignment to us of intellectual property, and may not provide an adequate remedy in the event of unauthorized disclosure of confidential information or other breaches of the agreements. In addition, others may independently discover trade secrets and proprietary information that have been licensed to us or that we own, and in such case we could not assert any trade secret rights against such party.
Enforcing a claim that a party illegally obtained and is using trade secrets that have been licensed to us or that we own is difficult, expensive and time-consuming, and the outcome is unpredictable. In addition, courts outside the United States may be less willing to protect trade secrets. Costly and time-consuming litigation could be necessary to seek to enforce and determine the scope of our proprietary rights, and failure to obtain or maintain trade secret protection could have a material adverse effect on our business. Moreover, some of our academic institution licensors, collaborators and scientific advisors have rights to publish data and information to which we have rights. If we cannot maintain the confidentiality of our technologies and other confidential information in connection with our collaborations, our ability to protect our proprietary information or obtain patent protection in the future may be impaired, which could have a material adverse effect on our business.
Our future growth is dependent upon our ability to keep pace with rapid technological and industry changes in order to develop or acquire new technologies for our products and service introductions that achieve market acceptance with acceptable margins.
Our business operates in markets that are characterized by rapidly changing technologies, evolving industry standards, potential new entrants, and changes in customer needs and expectations. Accordingly, our future success depends in part on our ability to accomplish the following: identify emerging technological trends in our target end-markets; develop, acquire, and maintain competitive products and services that capitalize on existing and emerging trends; enhance our existing products and services by adding innovative features on a timely and cost-effective basis that differentiates us from our competitors; sufficiently capture intellectual property rights in new inventions and other innovations; and develop or acquire and bring products and services, including enhancements, to market quickly and cost-effectively. Our ability to develop or acquire new products and services that are technologically innovative requires the investment of significant resources and can affect our competitive position. These acquisition and development efforts divert resources from other potential investments in our businesses, and they may not lead to the development of new commercially successful technologies, products, or services on a timely basis. Moreover, as we introduce new products and services, we may be unable to detect and correct defects in the product or in its installation, which could result in loss of sales or delays in market acceptance. New or enhanced products and services may not satisfy customer preferences and potential product failures may cause customers to reject our products. As a result, these products and services may not achieve market acceptance and our brand image could suffer. In addition, our competitors may introduce superior products or business strategies, impairing our brand and the desirability of our products and services, which may cause customers to defer or forego purchases of our products and services, and impacting our ability to charge monthly service fees. If our competitors implement new technologies before we are able to implement them, those competitors may be able to provide more effective products than ours, possibly at lower prices. Any delay or failure in the introduction of new or enhanced solutions could harm our business, results of operations and financial condition. In addition, the markets for our products and services may not develop or grow as we anticipate. The failure of our technology, products, or services to gain market acceptance, the potential for product defects, or the obsolescence of our products and services could significantly reduce our revenue, increase our operating costs, or otherwise materially adversely affect our business, financial condition, results of operations and cash flows.
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In addition to developing and acquiring new technologies and introducing new offerings, we may need, from time to time, to phase out outdated and unsuitable technologies and services. If we are unable to do so on a cost-effective basis, we could experience reduced profits.
We sell our products and services in highly competitive markets, including the home automation market, which may result in pressure on our profit margins and limit our ability to maintain or increase the market share of our products and services.
Our industry is highly fragmented and subject to significant competition and pricing pressures. We experience significant competitive pricing pressures on installation, monitoring, and service fees.
In many cases, we face competition for direct sales from our independent, third-party authorized dealers, who may offer installation for considerably less than we do in particular markets. We believe that the monitoring and service fees we offer are generally competitive with rates offered by other security service providers. We face competition from other providers such as cable and telecommunications companies that may have existing access to and relationship with subscribers and highly recognized brands, which may drive increased awareness of their security/automation offerings relative to ours, have access to greater capital and resources than us, and may spend significantly more on advertising, marketing, and promotional resources, any of which could have a material adverse effect on our ability to drive awareness and demand for our products and services. In particular, these companies may be able to offer subscribers a lower price by bundling their services. It is possible that one or more of our competitors could develop a significant technological advantage over us that allows them to provide additional service or better quality service or to lower their price, which could put us at a competitive disadvantage. Continued pricing pressure, improvements in technology, and shifts in customer preferences towards self-monitoring or DIY could adversely impact our customer base and/or pricing structure and have a material adverse effect on our business, financial condition, results of operations, and cash flows.
We rely on a significant number of our customers remaining with us as customers for long periods of time.
We operate our business with the goal of retaining customers for long periods of time in order to recoup our initial investment in new customers, and we generally achieve cash flow break-even in less than three years. Accordingly, our long-term profitability is dependent on long customer tenure. This requires that we minimize our rate of customer disconnects, or attrition. One reason for disconnects is when customers relocate and do not reconnect. Customer relocations are impacted by changes in the housing market. We are susceptible to changes in the business economy, housing market, and business and consumer discretionary income, which may inhibit our ability to sustain customer base growth rates and impact our results of operations. Other factors that can increase disconnects include problems experienced with our product or service quality, customer service, customer non-pay, unfavorable general economic conditions, and the preference for lower pricing of competitors’ products and services over ours. If we fail to keep our customers for a sufficiently long period of time, our profitability, business, financial condition, results of operations and cash flows could be materially adversely affected.
If we experience significantly higher rates of customer revenue attrition than we anticipate, we may be required to change the estimated useful lives and/or the accelerated method of depreciation and amortization related to accounts associated with our security monitoring customers, increasing our depreciation and amortization expense or causing asset impairment.
We amortize the costs of our acquired and dealer-generated contracts and related customer relationships based on the estimated life of the customer relationships. We similarly depreciate the cost of our direct channel subscriber system assets and deferred subscriber acquisition costs. If attrition rates rise significantly, we may be required to accelerate the amortization of expenses related to such contracts and the depreciation/amortization of our subscriber system assets/deferred subscriber acquisition costs or to impair such assets, which could cause a material adverse effect on our business, financial condition and results of operations.
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Our reputation as a service provider of high quality offerings may be materially adversely affected by product defects or shortfalls in customer service.
Our business depends on our reputation and ability to maintain good relationships with our subscribers, dealers and local regulators, among others. Our reputation may be harmed either through product defects, such as the failure of one or more of our subscribers’ alarm systems, or shortfalls in customer service. Subscribers generally judge our performance through their interactions with the staff at the monitoring and customer care centers, dealers, and technicians who perform on-site maintenance services. Any failure to meet subscribers’ expectations in such customer service areas could cause an increase in attrition rates or make it difficult to recruit new subscribers. Any harm to our reputation or subscriber relationships caused by the actions of our dealers, personnel, or third-party service providers or any other factors could have a material adverse effect on our business, financial condition, and results of operations.
General economic conditions can affect our business, and we are susceptible to changes in the business economy, housing market, and business and consumer discretionary income, which may inhibit our ability to sustain customer base growth rates and impact our results of operations.
Demand for alarm monitoring services and home automation systems is affected by the general economy, the business environment, and the turnover in the housing market, among other things. Downturns in the rate of the sale of new and existing homes, which we believe drives a substantial portion of our new customer volume in any given year, would reduce opportunities to make sales of new security and home automation systems and services and reduce opportunities to take over existing security and home automation systems. Recoveries in the housing market increase the occurrence of relocations, which may lead to customers disconnecting service and not contracting with us in their new homes.
Further, the alarm monitoring business is dependent, in part, on national, regional, and local economic conditions. In particular, where disposable income available for discretionary spending is reduced (such as by higher housing, energy, interest or other costs, or where the actual or perceived wealth of customers has decreased because of circumstances such as lower residential real estate values, increased foreclosure rates, inflation, increased tax rates or other economic disruptions), the alarm monitoring business could experience increased attrition rates and reduced customer demand. No assurance can be given that we will be able to continue acquiring quality alarm monitoring contracts or that we will not experience higher attrition rates. Changes in individualized economic circumstances could cause current security alarm and home automation customers to disconnect our services in an effort to reduce their monthly spending, or such customers could default on their remaining contractual obligations to us.
Our long-term revenue growth rate depends on installations and new contracts exceeding disconnects. If customer disconnects and defaults increase, our business, financial condition, results of operations, and cash flows could be materially adversely affected. See “—We rely on a significant number of our customers remaining with us as customers for long periods of time.”
Failure to successfully upgrade and maintain the security of our information and technology networks, including personally identifiable information and other data, could materially adversely affect us.
We are dependent on information technology networks and systems, including Internet and Internet-based or “cloud” computing services, to collect, process, transmit, and store electronic information. We are currently implementing modifications and upgrades to these information technology systems, including making changes to legacy systems, replacing legacy systems with successor systems with new functionality, and implementing new systems. There are inherent costs and risks associated with replacing and changing these systems and implementing new systems, including potential disruption of our sales, operations and customer service functions, potential disruption of our internal control structure, substantial capital expenditures, additional administration and operating expenses, retention of sufficiently skilled personnel to implement and operate the new systems, demands on management time, and other risks and costs of delays or difficulties in transitioning to new systems or of integrating new systems into our current systems. In addition, our information technology system implementations may not result in productivity improvements at a level that outweighs the costs of implementation, or at all. The implementation of new information technology systems may also cause disruptions in our business operations and have a material adverse effect on our business, cash flows, and results of operations.
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Due to the ever-changing threat landscape, our products may be subject to potential vulnerabilities of wireless and IoT devices and our services may be subject to certain risks, including hacking or other unauthorized access to control or view systems and obtain private information.
Companies that collect and retain sensitive and confidential information are under increasing attack by cyber-criminals around the world. While we implement security measures within our products, services, operations and systems, those measures may not prevent cybersecurity breaches, the access, capture or alteration of information by criminals, the exposure or exploitation of potential security vulnerabilities, distributed denial of service attacks, the installation of malware or ransomware, acts of vandalism, computer viruses, misplaced data or data loss that could be detrimental to our reputation, business, financial condition, and results of operations. Third parties, including our partners and vendors, could also be a source of security risk to us in the event of a failure of their own products, components, networks, security systems, and infrastructure. In addition, we cannot be certain that advances in criminal capabilities, new discoveries in the field of cryptography, or other developments will not compromise or breach the technology protecting the networks that access our products and services.
A significant actual or perceived (whether or not valid) theft, loss, fraudulent use or misuse of customer, employee, or other personally identifiable data, whether by us, our partners and vendors, or other third parties, or as a result of employee error or malfeasance or otherwise, non-compliance with applicable industry standards or our contractual or other legal obligations regarding such data, or a violation of our privacy and information security policies with respect to such data, could result in costs, fines, litigation, or regulatory actions against us. Such an event could additionally result in unfavorable publicity and therefore materially and adversely affect the market’s perception of the security and reliability of our services and our credibility and reputation with our customers, which may lead to customer dissatisfaction and could result in lost sales and increased customer revenue attrition.
In addition, we depend on our information technology infrastructure for business-to-business and business-to-consumer electronic commerce. Security breaches of, or sustained attacks against, this infrastructure could create system disruptions and shutdowns that could negatively impact our operations. Increasingly, our products and services are accessed through the Internet, and security breaches in connection with the delivery of our services via the Internet may affect us and could be detrimental to our reputation, business, operating results, and financial condition. We continue to invest in new and emerging technology and other solutions to protect our network and information systems, but there can be no assurance that these investments and solutions will prevent any of the risks described above. While we maintain cyber liability insurance that provides both third-party liability and first-party insurance coverages, our insurance may not be sufficient to protect against all of our losses from any future disruptions or breaches of our systems or other event as described above.
We depend on third-party providers and suppliers for components of our security and automation systems, third-party software licenses for our products and services, and third-party providers to transmit signals to our monitoring facilities and provide other services to our subscribers. Any failure or interruption in products or services provided by these third parties could harm our ability to operate our business.
The components for the security and automation systems that we install are manufactured by third parties. We are therefore susceptible to interruptions in supply and to the receipt of components that do not meet our standards. Any financial or other difficulties our providers face may have negative effects on our business. We exercise little control over our suppliers, which increases our vulnerability to problems with the products and services they provide. While we strive to utilize dual-sourcing methods to allow similar hardware components for our security systems to be interchangeable in order to minimize the risk of a disruption from a single supplier, any interruption in supply could cause delays in installations and repairs and the loss of current and potential customers. Also, if a previously installed component were found to be defective, we might not be able to recover the costs associated with its repair or replacement across our installed customer base, and the diversion of technical personnel to address the defect could materially adversely affect our business, financial condition, results of operations, and cash flows.
We rely on third-party software for key automation features in certain of our offerings, and on the interoperation of that software with our own, such as our mobile applications and related platform. We could experience service disruptions if customer usage patterns for such offerings exceed, or are otherwise outside of, design parameters for the system and the ability for us or our third-party provider to make corrections. Such interruptions in the provision of services could result in our inability to meet customer demand, damage our reputation and customer relationships, and materially and adversely affect our business. We also rely on certain software technology that we license from third parties and use in our products and services to perform key functions and provide critical functionality. For example, we license the software platform for our monitoring operations from third parties. Because a number of our products and services incorporate technology developed and maintained by third parties, we are, to a certain extent, dependent upon such third parties’ ability to update, maintain, or enhance their current products and services, to ensure that their products are free of defects or security vulnerabilities, to develop new products and services on a timely and cost-effective basis, and to respond to emerging industry standards, customer preferences, and other technological changes. Further, these third-party technology licenses may not always be available to us on commercially reasonable terms, or at all. If our agreements with third-party vendors are not renewed or the third-party software becomes obsolete, is incompatible with future versions of our products or services, or otherwise fails to address our needs, we cannot provide assurance that we would be able to replace the functionality provided by the third-party software with technology from alternative providers. Furthermore, even if we obtain licenses to alternative software products or services that provide the functionality we need, we may be required to replace hardware installed at our monitoring centers and at our customers’ sites, including security system control panels and peripherals, in order to execute our integration of or migration to alternative software products. Any of these factors could materially adversely affect our business, financial condition, results of operations, and cash flows.
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We also rely on various third-party telecommunications providers and signal processing centers to transmit and communicate signals to our monitoring facility in a timely and consistent manner. These telecommunications providers and signal processing centers could fail to transmit or communicate these signals to the monitoring facility for many reasons, including disruptions from fire, natural disasters, weather, transmission interruption, malicious acts, or terrorism. The failure of one or more of these telecommunications providers or signal processing centers to transmit and communicate signals to the monitoring facility in a timely manner could affect our ability to provide alarm monitoring, home automation, and interactive services to our subscribers. We also rely on third-party technology companies to provide home automation and interactive services to our subscribers. These technology companies could fail to provide these services consistently, or at all, which could result in our inability to meet customer demand and damage our reputation. There can be no assurance that third-party telecommunications providers, signal processing centers, and other technology companies will continue to transmit and communicate signals to the monitoring facility or provide home automation and interactive services to subscribers without disruption. Any such disruption, particularly one of a prolonged duration, could have a material adverse effect on our business. See also “—Shifts in our customers’ choice of, or telecommunications providers’ support for, telecommunications services and equipment could materially adversely affect our business and require significant capital expenditures” with respect to risks associated with changes in signal transmissions.
Internal system or service failures could disrupt our business and impair our ability to effectively provide our services and products to our customers, which could damage our reputation and adversely affect our revenues and profitability.
Any system or service disruptions, on our hosted Cloud infrastructure or those caused by ongoing projects to improve our information technology systems and the delivery of services, if not anticipated and appropriately mitigated, could have a material adverse effect on our business including, among other things, an adverse effect on our ability to bill our customers for work performed on our contracts, collect the amounts that have been billed and produce accurate financial statements in a timely manner. We are also subject to systems failures, including network, software or hardware failures, whether caused by us, third-party service providers, cyber security threats, natural disasters, power shortages, terrorist attacks or other events, which could cause loss of data and interruptions or delays in our business, cause us to incur remediation costs, subject us to claims and damage our reputation. In addition, the failure or disruption of our communications or utilities could cause us to interrupt or suspend our operations or otherwise adversely affect our business. Our property and business interruption insurance may be inadequate to compensate us for all losses that may occur as a result of any system or operational failure or disruption and, as a result, our future results could be adversely affected.
Customer systems failures could damage our reputation and adversely affect our revenues and profitability.
Many of the systems and networks that we develop, install and maintain for our customers on premise or host on our infrastructure involve managing and protecting personal information and information relating to national security and other sensitive government functions. While we have programs designed to comply with relevant privacy and security laws and restrictions, if a system or network that we develop, install or maintain were to fail or experience a security breach or service interruption, whether caused by us, third-party service providers, cyber security threats or other events, we may experience loss of revenue, remediation costs or face claims for damages or contract termination. Any such event could cause serious harm to our reputation and prevent us from having access to or being eligible for further work on such systems and networks. Our errors and omissions liability insurance may be inadequate to compensate us for all of the damages that we may incur and, as a result, our future results could be adversely affected.
We have limited operational history in an emerging industry, making it difficult to accurately predict and forecast business operations.
As we have limited operations in our business and have yet to generate revenue, it is extremely difficult to make accurate predictions and forecasts on our finances. This is compounded by the fact that we operate in the technology industry, which is rapidly transforming. There is no guarantee that our products or services will remain attractive to potential and current users as these industries undergo rapid change, or that potential customers will utilize our services.
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As a growing company, we have yet to achieve a profit and may not achieve a profit in the near future, if at all.
We have not yet produced a net profit and may not in the near future, if at all. While we expect our revenue to grow, we have not achieved profitability and cannot be certain that we will be able to sustain our current growth rate or realize sufficient revenue to achieve profitability. Further, many of our competitors have a significantly larger user base and revenue stream, but have yet to achieve profitability. Our ability to continue as a going concern may be dependent upon raising capital from financing transactions, increasing revenue throughout the year and keeping operating expenses below our revenue levels in order to achieve positive cash flows, none of which can be assured.
We will require additional capital to support business growth, and this capital might not be available on acceptable terms, if at all.
We intend to continue to make investments to support our business growth and may require additional funds to respond to business challenges, including the need to update existing bitcoin mining hardware, improve our operating infrastructure or acquire complementary businesses and technologies. Accordingly, we will need to engage in continued equity or debt financings to secure additional funds. If we raise additional funds through future issuances of equity or convertible debt securities, our existing stockholders could suffer significant dilution, and any new equity securities we issue could have rights, preferences and privileges superior to those of our common stock. Any debt financing we secure in the future could involve restrictive covenants relating to our capital raising activities and other financial and operational matters, which may make it more difficult for us to obtain additional capital and to pursue business opportunities, including potential acquisitions. We may not be able to obtain additional financing on terms favorable to us, if at all. If we are unable to obtain adequate financing or financing on terms satisfactory to us when we require it, our ability to continue to support our business growth and to respond to business challenges could be impaired, and our business may be harmed.
We may be unable to manage growth, which may impact our potential profitability.
Successful implementation of our business strategy requires us to manage our growth. Growth could place an increasing strain on our management and financial resources. To manage growth effectively, we will need to:
· | Establish definitive business strategies, goals and objectives; |
· | Maintain a system of management controls; and |
· | Attract and retain qualified personnel, as well as develop, train, and manage management-level and other employees. |
If we fail to manage our growth effectively, our business, financial condition, or operating results could be materially harmed, and our stock price may decline.
We operate in a highly competitive environment, and if we are unable to compete with our competitors, our business, financial condition, results of operations, cash flows and prospects could be materially adversely affected.
We operate in a highly competitive environment. Our competition includes all other companies that are in the business of bitcoin mining or other blockchain related technologies. A highly competitive environment could materially adversely affect our business, financial condition, results of operations, cash flows and prospects.
Natural disasters and geo-political events could adversely affect our business.
Natural disasters, including hurricanes, cyclones, typhoons, tropical storms, floods, earthquakes and tsunamis, weather conditions, including winter storms, droughts and tornadoes, whether as a result of climate change or otherwise, and geo-political events, including civil unrest or terrorist attacks, that affect us, or other service providers could adversely affect our business.
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Statements Regarding Forward-looking Statements
This Disclosure Statement contains various “forward-looking statements.” You can identify forward-looking statements by the use of forward-looking terminology such as “believes,” “expects,” “may,” “will,” “would,” “could,” “should,” “seeks,” “approximately,” “intends,” “plans,” “projects,” “estimates” or “anticipates” or the negative of these words and phrases or similar words or phrases. You can also identify forward-looking statements by discussions of strategy, plans or intentions. These statements may be impacted by a number of risks and uncertainties.
The forward-looking statements are based on our beliefs, assumptions and expectations of our future performance taking into account all information currently available to us. These beliefs, assumptions and expectations are subject to risks and uncertainties and can change as a result of many possible events or factors, not all of which are known to us. If a change occurs, our business, financial condition, liquidity and results of operations may vary materially from those expressed in our forward-looking statements. You should carefully consider these risks before you make an investment decision with respect to our Securities. For a further discussion of these and other factors that could impact our future results, performance or transactions, see the section entitled “Risk Factors.”
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If we sell all of the shares being offered, our net proceeds (after our estimated offering expenses of $4,000) will be $226,754. We will use these net proceeds for the following .
Percentage of Offering Sold | 100% | 75% | 50% | 25% | ||||||||||||||
Offering Proceeds | $ | 230,754 | $ | 173,065 | $ | 115,377 | $ | 57,688 | ||||||||||
Issuance costs | 4,000 | 3,000 | $ | 2,000 | $ | 1,000 | ||||||||||||
Product development | 68,000 | 51,000 | 34,000 | 17,000 | ||||||||||||||
Manufacturing inventory for resale | 55,000 | 41,250 | 27,500 | 13,750 | ||||||||||||||
Marketing and sales | 66,000 | 49,500 | 33,000 | 16,500 | ||||||||||||||
Operating overhead | 37,754 | 28,315 | 18,877 | 9,438 | ||||||||||||||
TOTAL | $ | 230,754 | $ | 173,065 | $ | 115,377 | $ | 57,688 |
The Company reserves the right to change the use of proceeds set out herein based on the needs of the ongoing business of the Company and the discretion of the Company's management. The Company may reallocate the estimated use of proceeds among the various categories or for other uses if management deems such a reallocation to be appropriate. The precise amounts that we will devote to each of the foregoing items, and the timing of expenditures, will vary depending on numerous factors.
The expected use of net proceeds from this offering represents our intentions based upon our current plans and business conditions, which could change in the future as our plans and business conditions evolve and change. The amounts and timing of our actual expenditures, specifically with respect to working capital, may vary significantly depending on numerous factors. The precise amounts that we will devote to each of the foregoing items, and the timing of expenditures, will vary depending on numerous factors. As a result, our management will retain broad discretion over the allocation of the net proceeds from this offering.
In the event we do not sell all of the shares being offered, we may seek additional financing from other sources in order to support the intended use of proceeds indicated above. If we secure additional equity funding, investors in this offering would be diluted. In all events, there can be no assurance that additional financing would be available to us when wanted or needed and, if available, on terms acceptable to us.
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If you purchase shares in this offering, your ownership interest in our Common Stock will be diluted immediately, to the extent of the difference between the price to the public charged for each share in this offering and the net book value per share of our Common Stock after this offering.
Our historical net book value as of December 31, 2018 was $3,057,258 or $0.0006 per then-outstanding share of our Common Stock. Historical net book value per share equals the amount of our total assets less total liabilities, divided by the total number of shares of our Common Stock outstanding, all as of the date specified.
The following table illustrates the per share dilution to new investors discussed above, assuming the sale of, respectively, 100%, 75%, 50% and 25% of the shares offered for sale in this offering (after deducting estimated offering expenses of $4,000, $3,000, $2,000 and $1,000, respectively):
Percentage of shares offered that are sold | 100% | 75% | 50% | 25% | ||||||||||||
Price to the public charged for each share in this offering | $ | 0.00024 | $ | 0.00024 | $ | 0.00024 | $ | 0.00024 | ||||||||
Historical net book value per share as of December 31, 2018 (1) | 0.0006 | 0.0006 | 0.0006 | 0.0006 | ||||||||||||
Increase(decrease) in net book value per share attributable to new investors in this offering (2) | 0.0000 | 0.0000 | 0.0000 | 0.0000 | ||||||||||||
Net book value per share, after this offering | 0.0005 | 0.0006 | 0.0006 | 0.0006 | ||||||||||||
Dilution per share to new investors | 0.0003 | 0.0003 | 0.0003 | 0.0003 |
(1) |
Based on net book value as of December 31, 2018 of $3,057,258 and 5,062,205,783 outstanding shares of Common stock as of April 3, 2019. |
(2) |
After deducting estimated offering expenses of $4 ,000, $3,000, $2,000 and $1,000, respectively. |
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This Offering Circular is part of an Offering Statement that we filed with the SEC, using a continuous offering process. Periodically, as we have material developments, we will provide an Offering Circular supplement that may add, update or change information contained in this Offering Circular. Any statement that we make in this Offering Circular will be modified or superseded by any inconsistent statement made by us in a subsequent Offering Circular supplement. The Offering Statement we filed with the SEC includes exhibits that provide more detailed descriptions of the matters discussed in this Offering Circular. You should read this Offering Circular and the related exhibits filed with the SEC and any Offering Circular supplement, together with additional information contained in our annual reports, semi-annual reports and other reports and information statements that we will file periodically with the SEC. See the section entitled “Additional Information” below for more details.
Pricing of the Offering
Prior to the Offering, there has been a limited public market for the Offered Shares. The initial public offering price was determined by negotiation between us and the Underwriter. The principal factors considered in determining the initial public offering price include:
· | the information set forth in this Offering Circular and otherwise available; |
· | our history and prospects and the history of and prospects for the industry in which we compete; |
· | our past and present financial performance; |
· | our prospects for future earnings and the present state of our development; |
· | the general condition of the securities markets at the time of this Offering; |
· |
the recent market prices of, and demand for, publicly traded common stock of generally comparable companies; and |
· | other factors deemed relevant by us. |
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Offering Period and Expiration Date
This Offering will start on or after the Qualification Date and will terminate when the maximum offering is reached or, if it is reached, on the Termination Date.
How to Subscribe
When you decide to subscribe for Offered Shares in this Offering after it is qualified, you should contact the Company to obtain a subscription agreement.
Any potential investor will have ample time to review the subscription agreement, along with their counsel, prior to making any final investment decision. We shall only deliver such subscription agreement upon request after a potential investor has had ample opportunity to review this Offering Circular.
Right to Reject Subscriptions . After we receive your complete, executed subscription agreement and the funds required under the subscription agreement, we have the right to review and accept or reject your subscription in whole or in part, for any reason or for no reason. We will return all monies from rejected subscriptions immediately to you, without interest or deduction.
Acceptance of Subscriptions . Upon our acceptance of a subscription agreement, we will countersign the subscription agreement and issue the shares subscribed at closing. Once you submit the subscription agreement and it is accepted, you may not revoke or change your subscription or request your subscription funds. All accepted subscription agreements are irrevocable.
No Escrow
The proceeds of this offering will not be placed into an escrow account. We will offer our Common Stock on a best efforts basis primarily through an online platform. As there is no minimum offering, upon the approval of any subscription to this Offering Circular, the Company shall immediately deposit said proceeds into the bank account of the Company and may dispose of the proceeds in accordance with the Use of Proceeds.
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MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
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You should read the following discussion and analysis of our financial condition and results of our operations together with our financial statements and related notes appearing at the end of this Offering Circular. This discussion contains forward-looking statements reflecting our current expectations that involve risks and uncertainties. Actual results and the timing of events may differ materially from those contained in these forward-looking statements due to a number of factors, including those discussed in the section entitled "Risk Factors" and elsewhere in this Offering Circular.
Forward-looking Statements
This section contains certain statements that may include "forward-looking statements". These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects," "anticipate," "optimistic," "intend," "will" or other similar expressions. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with OTCMarkets and available on its website at http://www.otcmarkets.com . All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under applicable securities laws, the Company does not assume a duty to update these forward-looking statements.
Results of Operations
For the Year Ended December 31, 2017 and for the Year Ended December 31, 2018
Revenue . Total revenue for the year ended December 31, 2017 was $14,274 as compared to $943 for the year ended December 31, 2018.
Operating Expenses . Operating expenses for the year ended December 31, 2017 were $296,720 as compared to $521,429 for the year ended December 31, 2018.
Net Loss . Net loss for the year ended December 31, 2017 was ($321,499) as compared to a net loss of ($646,581) for the year ended December 31, 2018. Currently operating costs exceed revenue because as the Company is still in the development stage. We cannot assure when or if revenue will exceed operating costs.
Liquidity and Capital Resources
We had net cash of $3,842 at December 31, 2018.
During the year ended December 31, 2018, we used $273,667 of cash for operating activities. A portion of the funds was used to pay general and administrative costs, accounting fees, professional fees, and product development.
Net cash from financing activities during the year ended December 31, 2018 was $653,029 largely due to an increase in loans payable.
Liquidity and Capital Resources
We had net cash of $3,842 at December 31, 2018.
Plan of Operations
Our plan of operation for the 12 months following the commencement of this Offering is as follows:
1, Setup operation for retail business in the United States including sales, marketing, finance, logistic and customer service
2, Expand the development on SKIQ 4G/LTE,Wi-Fi 11ac Ultimate Home Gateway with high speed home networking road map with AT&T.
3, Initiate the development of Release-II of BRIGHTconnect Cloud platform (Premium) with Microsoft IoT Suite and Machine Learning Technologies plus Android/Windows mobile App development. The Premium Account will charged with $9.99 annual licensing fee per each device for three years of data storage and management.
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Our initial revenue will be primary generated from the sales of i-BRIGHT IoT powered devices and its Cloud platform 4G/LTE high speed networking devices.
Currently, we are developing certain devices in partnership with other companies:
We are working on a relationship with a smart irrigation water management company. We intend to bring to market a smart water sensor system that will provide management of sprinkler systems based upon soil moisture and weather reporting from the Weather Channel.
We are also finalizing the development of the SmartThermostat (ThermoRing) in conjunction with a smart home tech company and a telecom partner.
We just recently received SIM cards for beta testing of our Smart Air Quality Device in partnership with a United States telecom company. We intend to beta test this device.
Our Smart Light Switch and Smart Outlets are also being finalized with beta testing.
In our opinion, the proceeds from this Offering will not satisfy our cash requirements and we anticipate it will be necessary to raise additional funds in the next twelve months to implement the plan of operations. We also anticipate that we will have additional capital requirements after the next twelve months and throughout 2018. During that time frame, we do not expect to be able to satisfy our cash requirements through sales and the proceeds from this Offering alone, and therefore we anticipate we may attempt to raise additional capital through the sale of additional securities in additional offerings, or through other methods of obtaining financing such as through loans or other debt. We cannot assure that we will have sufficient capital to finance our growth and business operations or that such capital will be available on terms that are favorable to us or at all. We are currently incurring operating deficits that are expected to continue for the foreseeable future.
Off-Balance Sheet Arrangements
We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.
Critical Accounting Policies
We have identified the policies outlined below as critical to our business operations and an understanding of our results of operations. The list is not intended to be a comprehensive list of all of our accounting policies. In many cases, the accounting treatment of a particular transaction is specifically dictated by accounting principles generally accepted in the United States, with no need for management's judgment in their application. The impact and any associated risks related to these policies on our business operations is discussed throughout Management's Discussion and Analysis of Financial Condition and Results of Operation where such policies affect our reported and expected financial results. Note that our preparation of the consolidated financial statements requires us to make estimates and assumptions that affect the reported amount of assets and liabilities, disclosure of contingent assets and liabilities at the date of our consolidated financial statements, and the reported amounts of revenue and expenses during the reporting period. There can be no assurance that actual results will not differ from those estimates.
Income taxes are one such critical accounting policy. Income taxes are recorded on an accrual basis of accounting based on tax positions taken or expected to be taken in a tax return. A tax position is defined as a position in a previously filed tax return or a position expected to be taken in a future tax filing that is reflected in measuring current or deferred income tax assets and liabilities. Tax positions are recognized only when it is more likely than not (i.e., likelihood of greater than 50%), based on technical merits, that the position would be sustained upon examination by taxing authorities. Tax positions that meet the more likely than not threshold are measured using a probability-weighted approach as the largest amount of tax benefit that is greater than 50% likely of being realized upon settlement. Income taxes are accounted for using an asset and liability approach that requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been recognized in our financial statements or tax returns. A valuation allowance is established to reduce deferred tax assets if all or some portion, of such assets will more than likely not be realized. Should they occur, our policy is to classify interest and penalties related to tax positions as income tax expense. Since our inception, no such interest or penalties have been incurred.
Revenue Recognition
Revenue is recognized when reported and remitted by Amazon, presently the primary distributor of the Company’s products.
Additional Company Matters
On January 23, 2018 Saddle Ranch Media, Inc., a Utah corporation 'The Company" entered into a settlement agreement and stipulation (“the settlement agreement”) with Northbridge Financial Inc. Delaware corporation Northbridge") pursuant to which the company agreed to issue, common stock to Northbridge in exchange for settlement of certain outstanding debts of the Company agreed to issue in the principal and interest amount $110,000 ("the settlement amount") of past due obligations and accounts payable of the company. Northbridge purchase the obligations and accounts payable from certain vendors of the company as described below. On January 24, 2018 in the Circuit Court of the 12th Judicial District in and for Sarasota County, Florida ('The District Court") entered an order ("The Northbridge Order") approving among other things fairness of the terms and conditions of the exchange pursuant to Section 3(a)(10) of the Securities Act of 1933, as amended (the "Securities Act") in accordance with the stipulation of settlement, pursuant to the Settlement Agreement between the Company and Northbridge, in the matter in entitled Northbridge Financial Inc., a Delaware corporation vs. Saddle Ranch Media Inc. a Utah corporation ('The Northbridge Action") Northridge commenced the Northbridge action against the company to recover certain past due obligations and accounts payable of a company in a principal and interest amount of $110,000.00 ("The Northbridge Claim") which Northbridge had purchased from certain vendors of the company pursuant to the terms of separate receivable purchase agreement between Northbridge and such vendors. The Northbridge order provides for a full and final settlement of the Northbridge Claim and The Northbridge Action. The Settlement Agreement became effective and binding upon the company and Northbridge upon execution of the Northbridge order by the district court on January 24, 2018. Pursuant to the terms of the settlement agreement approved by the Northbridge order on January 24, 2018 the Company agreed to issue to Northbridge settlement shares of the Company stock in one more tranches necessary to satisfy the Northbridge Settlement Amount through the issuance of freely trading securities issued pursuant to Section 3(a)(10) of the Securities Act of 1933.
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The Company is not presently involved in any other legal proceedings material to the business or financial condition of the Company. The Company does not anticipate any material reclassification, merger, consolidation, or purchase or sale of a significant amount of assets not in the ordinary course of business, in the next 12 months.
We are focused in become a world-class global multi-division technology company with four operating divisions: (1) Cloud Managed Services (IoT), (2) Solar Power Solutions, (3) Satellite Broadband, and (4) WiFi Camera Security Surveillance (see www.skyfidelityinc.com and www.tricascade.com).
Effective April 1, 2017, the Company closed on its acquisition of Skyfidelity, Inc (together with its wholly-owned subsidiary, TriCasade, Inc.) through a cashless exchange of stock. With its change in management, the Company is now focused in become a world-class global multi-division technology company with its four operating divisions: Cloud Managed Services (IoT), Solar Power Solutions, Satellite Broadband, and WiFi Camera Security Surveillance (see www.skyfidelityinc.com and www.tricascade.com).
Founded in May 2010, TriCascade, Inc. is committed to developing innovative Internet of Things (IoT) convergent technologies and products to reduce energy costs and empower the end user for smarter and safer living.
Leveraging its extensive experience in energy management, wireless networking, and home and B2B automation and device control systems, Tri Cascade focuses on bringing leading edge Wi-Fi and machine-to-machine wireless innovations for smart energy management to both residential and commercial markets. TriCascade aims to use the Internet of Things to make cities dynamic and responsive to energy demands and sudden energy spikes.
TriCascade's first product release is the i-BRIGHT™7x Smart Surge Protector , a Wi-Fi-enabled home energy management tool embedded with online scheduling and power consumption metering on the Microsoft® Cloud. With the advent of publicity regarding international forums for the preservation of our planet and the reduction in carbon dioxide emissions, TriCascade, Inc. continues to pioneer efforts to provide consumers with choices regarding their energy consumption. TriCascade, Inc was the first company in the U.S. to create an energy efficient consumer electronics device that communicates with TriCascade's proprietary Microsoft Cloud Based Energy Management System. i-BRIGHT7x is the first product of its kind, allowing consumers to more closely monitor and manage their energy usage while eliminating standby (phantom) power consumption when not using a device. The Company expects seeing an upsurge in sales of this product as consumers become aware that technology exists that will greatly lower their energy costs as well as decrease harmful carbon dioxide (CO2) emissions. Management expects that Tri Cascade's i-BRIGHT7x Smart Surge Protector will change the way we use our electronic devices. For the first time, consumers can gain insight in to how their behaviors impact their energy costs and affect the environment through the use of the Tri Cascade i- BRIGHT7x Smart Surge Protector. By tracking benchmark reports, consumers can take notice of changes that need to be made in order to reduce costs and better predict energy needs based on their schedule patterns.
The suggested retail price for Tri Cascade's i-BRIGHT7x Smart Surge Protector starts at $89.00 USD. The product is currently available for purchase at Amazon.com.
Tri Cascade, Inc. has also created a 4G/LTE Gateway Hub that provides consumers with the ability to access the internet directly from a SIM-based 4G/LTE Super Router called the SkiQ . The Company has designed this innovative communication device that will disrupt the traditional communications hardware industry, making routers, modems, satellite dishes, set-top boxes and media boxes obsolete. By taking advantage of the ability to connect simultaneously from both a fiber/cable internet connection as well as 4G/LTE, the Gateway Hub will replace the need for satellite internet (HughesNet), Cable Internet (COX, Time Warner, Comcast) and ADSL Internet at a fraction of the cost, while supporting future expansion of 5G networks.
Features & Benefits
· | All in One: 4G/LTE Modem/802.11ac Router |
· | Capable of Supporting 175 MPS in 4G/LTE |
· | Simplified Installation (No Additional Costs) |
· | Establish a Wi-Fi Eco System Smart Home |
· | Able to Extend to 5G |
· | First Completely Portable Router |
· | Provides Redundant Internet Connection with Fiber/Cable internet connection as well as 4G/5G |
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Market Opportunities
· | Tri Cascade intends to partner with major Telecom providers to offer a fixed broad band service using 4G/LTE network as a replacement for cable users. SKiQ's target audience includes over 147 million wireless customers and 15.6 million internet connections in service. Nearly 400 million people in U.S. and Mexico will be able to access the internet via SKiQ's 4G/LTE network. |
· | Over 40 million people in the U.S. lack access to the internet due to the absence of a cable or fiber service. SkiQ has the capability to be the sole non-satellite provider of internet using its proprietary 4G/LTE technology. |
· | Tri Cascade's proprietary SKiQ Networking capabilities will offer Satellite Television Providers with replacement delivery solutions to dish mounted satellite delivery of television content. No installation required and satellite service could be relocated at no additional costs. Lower customer acquisition costs (currently $3,500 per customer) would provide Satellite Television Providers with lower cost market penetration with better pricing. The US Market alone could provide over 46 million SkiQ customers. |
· | SKiQ is the only portable router capable of providing high speed internet via 4G/LTE to Recreational Vehicle (RV) users, Campsites and Boat owners who lack access to terrestrial internet connections. With over 25 million people participating annually in RV, Camping and Boating activities in the U.S., SKiQ's dominant technology should deliver millions of customers from this sector alone. |
On August 30, 2017 the Company announced that TriCascade, Inc. had successfully renewed its international technology patents relating to TriCascade's Proprietary Energy Metering/WiFi devices. In 2010, Tri Cascade Inc. began developing and filing for patents in the United States as well as China on various proprietary and customized energy management + technological advancements and user interfaces (UI's) utilizing the Microsoft Azure's Cloud computing systems.
Recently, TriCascade started the process of renewing its international patent protection relating to US Patent Numbers 8,849,596 B2; 8,781,639 B2; US 2013/0178996 (US pending); US 2014/0054977 (US pending); US 2014/0002057 (US pending); US 2015/0073613 (US pending). TriCascade's Energy Metering/Wifi Device Patents:
Features & Benefits
· | Creating the First Smart Home Energy Metering Applications and Solutions |
· | Calculating and Recording Energy Usage (Kilowatts) from wall outlet receptacles |
· | Measuring power consumption from individual outlet receptacles through a wireless system |
· | Providing automatic power breaking safety protection from overload of electrical appliances |
· | Using an RFID wireless identification technique to identify and manage energy use |
· | Creating WiFi outlet receptacles controlled by Mobile Apps to control energy usage |
· | Creating first of its kind Smart Surge Protection for wall outlets |
· | Communicating Energy Usage from Wall Outlets with Microsoft Cloud Based Energy Metering Software |
Market Opportunities
Green homes red-hot: 17% of New US Construction Seeks Smart Energy Devices: The home building industry is struggling, but one sector is booming: green homes. The number of homes winning the government's Energy Star designation since the program began in 1995 has crossed the 1 million mark. Despite an overall housing slump, 75,000 have been added so far this year for a total of 1,024,200.
Last year, Energy Star homes accounted for nearly 17% of all single-family homes built, up from 12% in 2015. The Energy Star label means a house is at least 20% more energy-efficient than other new homes.
Existing homes are going green, too: 68% of people surveyed by USA TODAY took steps this year to make their homes more energy-efficient. Of those who did, 71% said it was "mostly to save money" and 26% "mostly to save the environment."
· | 74% of Americans are likely to change their energy use to save money on their utility bills if they were given a new technology solution. |
· | The average U.S. household spends ~$0.1186 per kilowatt hour on electricity. |
· | The Intel Wipro's study shows that the Intelligent Home Energy Management will allow consumers to reduce their power consumption by 31%. |
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TriCascade is in talks to build Smart Home At University of California-Irvine.
TriCascade's proprietary Smart Home Energy Devices provide a sophisticated and highly-detailed consumption data and pattern-usage behavior experience. This technology's revolutionary information allows extensive and intuitive profiling scenarios for such purposes as self-defined alerts, direct marketing, or very specific and predictive analysis of energy consumption.
TriCascade is negotiating to build an Artificial Intelligence (AI) joint project for deep home machine learning with Microsoft facial and voice recognition in collaboration with UCI's California Institute for Telecommunications and Information Technology. The new "AI-house" will be installed at the UCI campus with self-learning systems installed using TriCascade's Smart Surge Outlet; Smart Thermostat and I-Bright technology systems which will provide data for lifestyle behavioral analysis data stored in the Cloud.
In conjunction with this shift in business focus, the Company is seeking approval to change the its name and the trading symbol to better reflect its new business plan.
On October 31, 2017 TriCasade Inc. received a formal invitation from the organizers of the CES (Consumer Electronics Show) to showcase the following during CES (January 9-12, 2018) at the Westgate Resort, Las Vegas:
· | The SKIQ – 4G/150 Mbps A T & T 3X3 Dual Band Smart Gateway |
· | The IoT Smart Home Eco-System – a combination IoT Thermostat, Light Dimmer, MENA 15R duplex Receptacle, Wall Plug, IoT Cam, Smart Garage |
· | A preview of KEL – A T & T CAT/M IoT HUB |
· | Microsoft Windows Azure IoT suite |
On November 9, 2017 the Company announced that it had created the first of its kind Smart Wall Plug - an Internet of Things (IoT) device that will be introduced at the Consumer Electronics Show (CES) in January, 2018.The Smart Wall Plug is one of a kind. Its patented technology completely transcends the market for overload/surge protection. There are wall plugs that provide mobile app based "on-off" features-but none with provide overload protection. Finally, there are no devices in the marketplace that perform the "triple play": (1) surge protection/load management alerts/ child proof safety outlet protection; (2) WIFI extender/router functions; and (3) energy management metering in the cloud.
· | The Company has designed this innovative Smart Wall Plug technology to complement its SmartOutlet device which will create a total “before and after-market” product cycle providing homes, apartments, condos and office buildings with overload/surge protection. |
· | The Company has created a Mobile App-based software platform that will allow all of its devices to connect with and be controlled through Alexa-Equipped voice commands. |
· |
The Smart Wall Plug and Smart Outlet Technologies will provide the foundation for the final stages of the Smart Home: Energy Management . Tri Cascade’s i-BRIGHT programmable 15/20 AMP and GFCI Duplex Receptacles built-in with patented overload safety protection technology, and Smart Light Switch/Dimmers are the fundamental components for the BRIGHTconnect™ IoT ECO-Cloud Platform by enabling energy efficiency through a 802.11n Wi-Fi Mesh network of interconnected nodes allowing real time power consumption metering and user-friendly Sell-Learning Schedule System. |
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IoT Ultimate SMART WALL PLUG PROTECTION-- Features & Benefits
· | Alexa-Equipped Mobile App-based Technology. |
· | 1080 Joule surge energy rating provides maximum protection of all your sensitive electronic devices |
· | * Overload safety alert notification via Mobile App |
· | * Intelligent behavior leaning system (Machine Learning Mechanism) |
· | * 802.1 1n Wi-Fi Extender |
· | * Internet of Things Smart Home Cloud energy management |
· | * Duplex real-time power consumption metering |
· | * 24/7 ON/OFF schedule |
· | * Mobile App control |
· | * NEMA 15-R duplex 110v |
· | * FCC/ETL certified |
Market Opportunities
· | Between 2010 and 2014, U.S. municipal fire departments responded to an average of 45,210 home structure fires involving electrical failure or malfunction. These fires caused annual averages of 420 civilian deaths, 1,370 civilian injuries, and $1.4 billion in direct property damage. Thirty-nine percent of home electrical fires involve outlets and receptacles, and other electrical wiring. The installation of the Smart Wall Plug in these residences could prevent these losses. |
· | TriCascade intends to partner with major home builders as well as retail partners, such as Home Depot and Lowes, to offer consumers SmartHome Energy Management devices that will protect homes, apartments and commercial buildings from surge and overload issues while providing a SmartGrid mobile app to monitor energy usage. |
· | The Smart Wall Plug as well as the Smart Outlet will be marketed to the 130 million households and 7+ millions of business in the U.S. that currently do not report any Energy Management capability. Statistically, 74% of Americans are likely to change their energy use to save money on their utility bills if they were given a new technology solution. |
· | Tri Cascade will introduce the latest smart energy efficiency technologies faster than competitors due to its strategic partnership with Microsoft and Freescale. Tri Cascade will also have access to its partners’ superior marketing data and marketing vendors. |
· | TriCascade’s proprietary Smart Wall Plug and Smart Outlet capabilities will either complement or replace currently deployed wall outlets in homes, apartments and commercial buildings which offer none of the functionality of the SMARTSURGE Outlet: Surge/Overload protection; Energy Management; and WiFI extension. |
On November 14, 2017 the Company announced that TriCascade has retained SAVIANT Consulting to create a new Microsoft IoT Suite software platform which will allow TriCascade to expand its customer reach in the area of Energy Consumption management as well as data analytic communications (IoT) between TriCascade customers and the Microsoft IoT Suite Cloud Platform.
Saviant has proven its expertise in developing green-field solutions around Cloud, IoT, Data Analytics and Enterprise Mobility to solve Utility specific business problems. Saviant has developed a Smart Analytics solution that is helping Water utilities to save Billions of Gallons of water every year. It is a recognized leader in the creation of data analytic and data gathering software for Cloud Managed Services. TriCascade recognizes that the entire Internet of Things (IoT) business is better managed through the Microsoft IoT Suite Cloud Platform. As a result, TriCascade believes that the partnership with Saviant will be one of the most critical elements in TriCascade’s development of a Smart Home Application Network (HuB) that will deliver SIM-based IoT communications to the Cloud.
This SIM-based communications (IoT) network being developed by TriCascade in connection with its primary telecom partners will replace the necessity of Internet based WiFi networks for low bandwidth communication in Smart Home applications.
Saviant is a Microsoft Gold Partner for Cloud Platform and Data Analytics. Their expertise and working relationship with the Microsoft IoT Suite will enable TriCascade to become a world leader in IoT device communications.
On December 5, 2017 the Company announced that TriCascade has created a Smart Thermostat device, the “THERMORING” which will allow consumers to use voice activated commands to control residential temperatures. The THERMORING offers next generation technology that will incorporate voice commands that can be made throughout the home to manage temperatures in single and two story homes.
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By taking advantage of the ability to provide both mobile app and voice activated controls, the THERMORING provides and improved consumer experience over the NEST thermostat and other WiFi enabled devices. The THERMORING will also introduce a Kilowatt Management feature which will provide consumers with updated daily kilowatt usage through LED images located on the thermostat device.
Leveraging upon our voice activated software technologies already included in the Smart Wall Plug and other devices, the THERMORING will provide consumers with an improved thermostat technology that provides for mobile app and voice controls. Google’s purchase of NEST for $3.2 Billion demonstrates the high price being paid for consumer thermostat technologies. We believe the THERMORING will far surpass the technologies currently being used in other thermostat devices.
IoT Ultimate Thermostat Features & Benefits
· | Smart Energy Thermostat |
· | Real Time Energy Consumption LED monitor |
· | Simplified Installation (No Additional Costs) |
· | 7 Day Home Energy Management System |
· | Home Sleep Away Activation Control |
· | Outdoor Weather Information |
· | Voice Activated Control using Alexa or Cortana |
Market Opportunities
· | TriCascade intends to partner with major Home Builders and Retailers to sell the THERMORING. THERMORING’S target audience includes over 100 million residential homes as well as commercial locations throughout the United States. |
· | Every home needs a thermostat. Why not the only SmartThermostat that offers Voice Activated Commands, Real Time Energy Consumption Monitoring and WiFi enable mobile app controls? |
· | The THERMORING will use TriCascade’s proprietary Energy Management Systems to provide consumers with real time energy consumption. |
· | According to the new research report "Smart Home Market by Product (Lighting Control, Security & Access Control, HVAC, Entertainment & Other Control, Home Healthcare, Smart Kitchen, and Home Appliances), Software & Service (Behavioral, Proactive), and Geography - Global Forecast to 2023", the smart home market is expected to be valued at USD 137.91 Billion by 2023, growing at a CAGR of 13.61% between 2017 and 2023. |
· | Devices that allow Consumers to monitor their energy consumption are the hottest consumer technologies in the marketplace in 2017. Smart meters enable end users to calculate their real-time energy consumption levels on a daily basis. They provide information regarding the use of energy at different times during the day, enabling them to take appropriate steps to cut down their energy costs. Thus, smart meters are expected to hold a major share of the smart home market by 2023. |
Skyfidelity/TriCascade officially participated in the Consumer Electronic Show (CES) from January 8-12, 2018 at Las Vegas, Nevada. Our participation consisted of joining one of our strategic manufacturing partners, Acelink Technologies, at their display suite. TriCascade demonstrated the SKiQ to the public, as well as to several potential customers, at the CES show.
The SKiQ device, as well as the other SmartHome devices demonstrated at the show (including the Smart Thermostat/Smart Outlet/Smart Light Switch) were well received and the Company expects to obtain sales orders based upon this event.
The Company is very excited about bringing to consumers some of the most sophisticated and compelling Smart Home devices in the marketplace in 2018:
· | the SKiQ—the first super router that will provide 4G/5G/LTE to consumers; |
· | the ThermoRing-the first voice activated thermostat that will wirelessly communicate with the home’s HVAD system via cloud communication; |
· | the SmartOutlet; and |
· | the SmartDimmer and other related SmartEnergy devices that will change the way consumers view and manage their electrical and energy consumption. |
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Seasonality
We do not expect significant seasonality in our business.
Facilities
The Company’s principal corporate office is located at 5020 Campus Drive, Newport Beach, CA 92660.
Employees
As of March 31, 2019, we had ten employees, including officers and directors. We believe that we have been successful in attracting experienced and capable personnel. All our employees have entered agreements with us requiring them not to compete or disclose our proprietary information. Our employees are not represented by any labor union. We believe that relations with our employees are excellent.
Intellectual Property
We may rely on a combination of patent, trademark, copyright, and trade secret laws in the United States as well as confidentiality procedures and contractual provisions to protect our proprietary technology, databases, and our brand. Despite these reliances, we believe the following factors are more essential to establishing and maintaining a competitive advantage:
· | the statistical and technological skills of our service operations and research and development teams; |
· | the expertise and knowledge of our service operations and research and development teams; |
· | the real-time connectivity of our service offerings; |
· | the continued expansion of our proprietary technology;and |
· | a continued focus on the improved financial results of our clients. |
We have a policy of requiring key employees and consultants to execute confidentiality agreements upon the commencement of an employment or consulting relationship with us. Our employee agreements also require relevant employees to assign to us all rights to any inventions made or conceived during their employment with us. In addition, we have a policy of requiring individuals and entities with which we discuss potential business relationships to sign non-disclosure agreements. Our agreements with clients include confidentiality and non-disclosure provisions.
Legal Proceedings
We may from time to time be involved in various claims and legal proceedings of a nature we believe are normal and incidental to our business. These matters may include product liability, intellectual property, employment, personal injury cause by our employees, and other general claims. We are not presently a party to any legal proceedings that, in the opinion of our management, are likely to have a material adverse effect on our business. Regardless of outcome, litigation can have an adverse impact on us because of defense and settlement costs, diversion of management resources and other factors.
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The following table sets forth information regarding our executive officers, directors and significant employees, including their ages as of December 31, 2017:
Name and Principal Position | Age | Term of Office |
Approximate hours per week for part-time employees |
|||
Max Chin Li, President and Director | 62 | Since March 7, 2018 | 40 | |||
Alan J. Bailey, Secretary and Director | 71 | Since August 15, 2015 | 14 |
Max Chin Li, President and Director
From 2010 to the present, Mr. Li has been President, CEO and a director of Tri Cascade, Inc. of Newport Beach, California where he developed Board level strategic plan to advance the company's mission also promote revenue, profitability, and growth as an organization, oversee company operations to ensure operation efficiency and quality, plan, develop, and implement strategies for generating resources and/or revenues for the company, identify investment, acquisition and merger opportunities and oversees and structures fundraising strategic plan with Board and implementation, including identifying resource requirements, researching funding sources, establishing strategies to approach funders, submitting proposals and administrating fundraising records and documentation.
From 2008 to 2010 he was President of Silverpac, Inc. of Newport Beach, California. He established strong embedded product development team and principle Gold Partnership with Microsoft, developed advanced smart energy and home automation management program, established alliance business development partnership with AT&T, and created the “evolution 5500” the advanced Universal Remote Control has received the 2010 CES (Consumer Electronic Show) Innovation Design and Engineering Award in the Home Theater Accessories Product Category.
Mr. Li has a B.S. Degree in Engineering & Management from Aletheia University, Taipei, Taiwan.
Alan, J. Bailey, Secretary and Director
From September 2009 to the present time, Mr. Bailey was founder and CEO of Dynamic Media International Inc, Century City, CA (multi-media company), CFO of Global Entertainment Holdings, Inc. (“GBHL”), Rotate Black, Inc; (“ROBK”) and Hollywood Entertainment EDU Holding, Inc.
From August, 1980 to September, 2009, Mr. Bailey was Senior Vice President & Treasurer, Paramount Pictures, New York and Los Angeles, responsible for Paramount’s global cash management and control; internal audit and compliance; business continuity/disaster recovery; cash planning and forecasting; individual and film slate financing and investor reporting/compliance; corporate finance (including receivable financing), international financial reporting; and tax planning, corporate structuring and compliance.
Mr. Bailey is qualified as a Fellow of the Institute of Chartered Accountants and was educated at the Bushey Grammar School, Bushey, Hertfordshire, England.
None of our officers or directors in the last five years has been the subject of any conviction in a criminal proceeding or named as a defendant in a pending criminal proceeding (excluding traffic violations and other minor offenses), the entry of an order, judgment, or decree, not subsequently reversed, suspended or vacated, by a court of competent jurisdiction that permanently or temporarily enjoined, barred, suspended or otherwise limited such person’s involvement in any type of business, securities, commodities, or banking activities; a finding or judgment by a court of competent jurisdiction (in a civil action), the Securities and Exchange Commission, the Commodity Futures Trading Commission, or a state securities regulator of a violation of federal or state securities or commodities law, which finding or judgment has not been reversed, suspended, or vacated; or the entry of an order by a self-regulatory organization that permanently or temporarily barred, suspended or otherwise limited such person’s involvement in any type of business or securities activities.
There are no family relationships among and between our directors, officers, persons nominated or chosen by the Company to become directors or officers, or beneficial owners of more than five percent (5%) of the any class of the Company’s equity securities.
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Employment Agreements
Messrs. Li and Bailey have entered into employment agreements with the Company for a term of five years. Pursuant to their employment agreements, they have agreed to devote a substantial portion of their business and professional time and efforts to our business. The employment agreements provide that each employee shall receive a salary determined by the Board of Directors commensurate with the development of the Company. They may be entitled to receive, at the sole discretion of our Board of Directors or a committee thereof, bonuses based on the achievement (in whole or in part) by the Company of our business plan and achievement by the employee of fixed personal performance objectives.
The following table represents information regarding the total compensation our officers and directors of the Company for the period ended December 31, 2018:
Name and Principal Position | Cash Compensation | Annual Bonus Available | Other Compensation | Total Compensation | ||||||||||||
Max Chin Li, President and Director | $ | 120,000.00 | 0 | 0 | $ | 120,000.00 | ||||||||||
Alan J. Bailey, CFO, Treasurer, Secretary, Director | 0 | 0 | 0 | |||||||||||||
Total | $ | 120,000.00 | 0 | 0 | $ | 120,000.00 |
Our board of directors currently consists of three directors. None of our directors are "independent" as defined in Rule 4200 of FINRA's listing standards. We may appoint additional independent directors to our board of directors in the future, particularly to serve on committees should they be established.
Committees of the Board of Directors
We may establish an audit committee, compensation committee, a nominating and governance committee and other committees to our Board of Directors in the future, but have not done so as of the date of this Offering Circular. Until such committees are established, matters that would otherwise be addressed by such committees will be acted upon by the Board of Directors.
Director Compensation
We currently do not pay our directors any compensation for their services as board members, with the exception of reimbursing and board related expenses. In the future, we may compensate directors, particularly those who are not also employees and who act as independent board members, on either a per meeting or fixed compensation basis.
Limitation of Liability and Indemnification of Officers and Directors
Our Bylaws limit the liability of directors and officers of the Company to the maximum extent permitted by Utah law. The Bylaws state that the Company shall indemnify and hold harmless each person who was or is a party or is threatened to be made a party to, or is otherwise involved in any threatened, pending or completed action, suit or proceeding, whether civil, criminal, administrative or investigative, by reason of the fact that such person is or was a director or an officer of the Company or such director or officer is or was serving at the request of the Company as a director, officer, partner, member, manager, trustee, employee or agent of another company or of a partnership, limited liability company, joint venture, trust or other enterprise.
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The Company believes that indemnification under our Bylaws covers at least negligence and gross negligence on the part of indemnified parties. The Company also may secure insurance on behalf of any officer, director, employee or other agent for any liability arising out of his or her actions in connection with their services to us, regardless of whether our Bylaws permit such indemnification.
The Company may also enter into separate indemnification agreements with its directors and officers, in addition to the indemnification provided for in our Bylaws. These agreements, among other things, may provide that we will indemnify our directors and officers for certain expenses (including attorneys' fees), judgments, fines and settlement amounts incurred by a director or executive officer in any action or proceeding arising out of such person's services as one of our directors or officers, or rendering services at our request, to any of its subsidiaries or any other company or enterprise. We believe that these provisions and agreements are necessary to attract and retain qualified persons as directors and officers.
There is no pending litigation or proceeding involving any of our directors or officers as to which indemnification is required or permitted, and we are not aware of any threatened litigation or proceeding that may result in a claim for indemnification.
For additional information on indemnification and limitations on liability of our directors and officers, please review the Company's Bylaws, which are attached to this Offering Circular.
CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS
______
During the last two full fiscal years and the current fiscal year or any currently proposed transaction, there is no transaction involving the Company, in which the amount involved exceeds the lesser of $120,000 or one percent of the average of the Company’s total assets at year-end for its last three fiscal years.
Disclosure of Conflicts of Interest
There are no conflicts of interest between the Company and any of its officers or directors
Stock Options
The Company's stockholders have approved a 2018 Stock Option Plan, as previously adopted by our Board of Directors (the “Plan”). Under this Plan, our officers, directors, and/or key employees and/or consultants can receive incentive stock options and non-qualified stock options to purchase shares of our Common Stock. To date, no options have been issued.
With respect to incentive stock options, the Plan provides that the exercise price of each such option must be at least equal to 100% of the fair market value of the Common Stock on the date that such option is granted. The Plan requires that all such options have an expiration date not later than that date which is one day before the tenth anniversary of the date of the grant of such options (or the fifth anniversary of the date of grant in the case of 10% stockholders). However, with certain limited exceptions, in the event that the option holder ceases to be associated with the Company, or engages in or is involved with any business similar to ours, such option holder's incentive options immediately terminate.
Pursuant to the provisions of the Plan, the aggregate fair market value, determined as of the date(s) of grant, for which incentive stock options are first exercisable by an option holder during any one calendar year cannot exceed $100,000. No such options have yet been issued.
Bonus Plan for Executive Officers
The Company's Board of Directors has established an annual Bonus Plan for Executive Officers (the “Bonus Plan.”) Under the Bonus Plan, a Committee of the Board of Directors sets performance targets for key employees who are or may become executive officers. Such executives are eligible for a bonus only if they meet the performance standards set in advance by the Committee. Aggregate bonuses may not exceed ten percent of income before taxes and bonuses may not exceed $1 million per employee.
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Management Stock Bonus Plan
Our Management Stock Bonus Plan provides that the Company shall establish a reserve of shares of Common Stock to be awarded to eligible salaried officers and directors. The Management Stock Bonus Plan Committee, composed of not less than three members, administers the Plan. The Board of Directors must review actions of the Committee. The Plan awards restricted stock to key executives. During the restricted period, the owner of the stock may not transfer the stock without first offering the Company the opportunity to buy back the stock at its issue price. In the first year of the restriction period, the Company has the right to buy back all of the awarded stock. In the second year, the Company has the right to buy back 75% of the awarded stock. After two years and until the end of the restriction period, a maximum of three years, the Company has the right to buy back 50% of the awarded stock. No shares have been issued under the plan.
Indemnification Agreements
We have entered into indemnification agreements with each of our directors, executive officers and other key employees. The indemnification agreements and our amended and restated By-Laws will require us to indemnify our directors to the fullest extent permitted by Utah law.
Insofar as indemnification for liabilities arising under the Securities Act of 1933, as amended (the Securities Act), may be permitted to directors, executive officers or persons controlling us, we have been informed that in the opinion of the SEC such indemnification is against public policy as expressed in the Securities Act and is therefore unenforceable.
Review, Approval or Ratification of Transactions with Related Parties
We have adopted a related-party transactions policy under which our executive officers, directors, nominees for election as a director, beneficial owners of more than 5% of any class of our Common Stock, and any members of the immediate family of any of the foregoing persons are not permitted to enter into a related-party transaction with us without the consent of our audit committee. If the related party is, or is associated with, a member of our audit committee, the transaction must be reviewed and approved by another independent body of our Board of Directors, such as our governance committee. Any request for us to enter into a transaction with a related party in which the amount involved exceeds $120,000 and such party would have a direct or indirect interest must first be presented to our audit committee for review, consideration and approval. If advance approval of a related-party transaction was not feasible or was not obtained, the related-party transaction must be submitted to the audit committee as soon as reasonably practicable, at which time the audit committee shall consider whether to ratify and continue, amend and ratify, or terminate or rescind such related-party transaction. All of the transactions described above were reviewed and considered by, and were entered into with the approval of, or ratification by, our Board of Directors.
During the last two full fiscal years and the current fiscal year or any currently proposed transaction, there are transactions involving the issuer, in which the amount involved exceeds the lesser of $120,000 or one percent of the average of the issuer’s total assets at year-end for its last three fiscal years, except compensation awarded to executives.
Disclosure of Conflicts of Interest
There are no conflicts of interest between the Company and any of its officers or directors.
Legal/Disciplinary History
None of Saddle Ranch Media, Inc.’s Officers or Directors have been the subject of any criminal proceeding or named as a defendant in a pending criminal proceeding (excluding traffic violations and other minor offenses);
None of Saddle Ranch Media, Inc.’s Officers or Directors have been the subject of any entry of an order, judgment, or decree, not subsequently reversed, suspended or vacated, by a court of competent jurisdiction that permanently or temporarily enjoined, barred, suspended or otherwise limited such person’s involvement in any type of business, securities, commodities, or banking activities;
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None of Saddle Ranch Media, Inc.’s Officers or Directors have been the subject of any finding or judgment by a court of competent jurisdiction (in a civil action), the Securities and Exchange Commission, the Commodity Futures Trading Commission, or a state securities regulator of a violation of federal or state securities or commodities law, which finding or judgment has not been reversed, suspended, or vacated; or
None of Saddle Ranch Media, Inc.’s Officers or Directors has been the subject of any entry of an order by a self-regulatory organization that permanently or temporarily barred, suspended or otherwise limited such person’s involvement in any type of business or securities activities.
Board Composition
Our board of directors currently consists of one member. Each director of the Company serves until the next annual meeting of stockholders and until his successor is elected and duly qualified, or until his earlier death, resignation or removal. Our board is authorized to appoint persons to the offices of Chairman of the Board of Directors, President, Chief Executive Officer, one or more vice presidents, a Treasurer or Chief Financial Officer and a Secretary and such other offices as may be determined by the board.
We have no formal policy regarding board diversity. In selecting board candidates, we seek individuals who will further the interests of our stockholders through an established record of professional accomplishment, the ability to contribute positively to our collaborative culture, knowledge of our business and understanding of our prospective markets.
Board Leadership Structure and Risk Oversight
The board of directors oversees our business and considers the risks associated with our business strategy and decisions. The board currently implements its risk oversight function as a whole. Each of the board committees when established will also provide risk oversight in respect of its areas of concentration and reports material risks to the board for further consideration.
Code of Business Conduct and Ethics
Prior to one year from the date of this Offering's qualification, we will be adopting a written code of business conduct and ethics that applies to our directors, officers and employees, including our principal executive officer, principal financial officer and principal accounting officer or controller, or persons performing similar functions. We will post on our website a current copy of the code and all disclosures that are required by law or market rules in regard to any amendments to, or waivers from, any provision of the code.
______
The following table sets forth certain information known to us regarding beneficial ownership of our capital stock as of December 31, 2018 for (i) all executive officers and directors as a group and (ii) each person, or group of affiliated persons, known by us to be the beneficial owner of more than ten percent (10%) of our capital stock. The percentage of beneficial ownership in the table below is based on 5,062,205,783 shares of common stock deemed to be outstanding as of April 3, 2019.
Unless otherwise indicated and subject to applicable community property laws, to our knowledge, each Shareholder named in the following table possesses sole voting and investment power over their Shares of Common Stock.
Name | Common Shares Beneficially Owned Prior to Offering | Percentage of Class Outstanding | Shares Beneficially Owned After Offering | |||||||||
Max Chin Li | 800,000,000 | 15.08 | 800,000,000 | |||||||||
Alan J. Bailey | 5,000,000 | 0.10 | 5,000,000 | |||||||||
Wi-
Fidelity, Inc. |
250,000,000 | 4.94 | 250,000,000 | |||||||||
Total | 335,000,000 | 20.12 | 355,000,000 |
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Unless otherwise indicated and subject to applicable community property laws, to our knowledge, each Shareholder named in the following table possesses sole voting and investment power over their Shares of Preferred Stock.
Name | Series B Preferred Stock Beneficially Owned | Percentage of Class Outstanding | ||||||
The Shamrock Investment Trust, Timothy Peabody, Trustee | 1,000,000 | 33.33% | ||||||
Max C. Li | 2,000,000 | 66.66% |
(1) The Series B Preferred Stock has the right to vote 80% of the votes on any mater requiring the vote of shareholders. The 1,000,000 Series B represents all of the issued and outstanding class of this preferred stock.
(2) Timothy Peabody is considered the beneficial owner of the 1,000,000 Series B Preferred Stock, which is held in the name of The Shamrock Investment Trust, Timothy Peabody, Trustee. Timothy Peabody is the only shareholder beneficially owning greater than 9.99% of the shares of any class.
Capitalization
Class of Stock | Par Value | Authorized |
Outstanding as of
|
|||||||||
Preferred Stock, Series A | 0.00001 | 0 | 0 | |||||||||
Preferred Stock, Series B | 0.00001 | 3,000,000 | 3,000,000 | |||||||||
Common Stock | 0.00001 | 7,500,000,000 | 5,062,205,783 |
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The Common Stock
We are authorized to issue 7,500,000,000 shares of Common Stock, $0.0001 par value. The holders of Common Stock are entitled to equal dividends and distributions, with respect to the Common Stock when, as, and if declared by the Board of Directors from funds legally available for such dividends. No holder of Common Stock has any preemptive right to subscribe for any of our stock nor are any shares subject to redemption. Upon our liquidation, dissolution or winding up, and after payment of creditors and any amounts payable to senior securities, the assets will be divided pro rata on a share-for-share basis among the holders of the shares of Common Stock. All shares of Common Stock now outstanding upon completion of this Offering and conversion of any Preferred Stock, are, and will be, fully paid, validly issued and non-assessable.
Holders of our Common Stock do not have cumulative voting rights, so that the holders of more than 50% of the shares voting for the election of directors will be able to elect 100% of the directors if they choose to do so, and in that event, the holders of the remaining shares will not be able to elect any members to the Board of Directors.
The Company has never paid any dividends to shareholders of our Common Stock. The declaration in the future of any cash or stock dividends will depend upon our capital requirements and financial position, general economic conditions, and other pertinent factors. We presently intend not to pay any cash or stock dividends in the foreseeable future. Management intends to reinvest earnings, if any, in the development and expansion of our business. No dividend may be paid on the Common Stock until all Preferred Stock dividends are paid in full.
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Preferred Stock
We are authorized by our Articles of Incorporation to issue a maximum of 3,000,000 shares of Preferred Stock. This Preferred Stock may be in one or more series and containing such rights, privileges and limitations, including voting rights, conversion privileges and/or redemption rights, as may, from time to time, be determined by our Board of Directors. Preferred stock may be issued in the future in connection with acquisitions, financings or such other matters as the Board of Directors deems to be appropriate. In the event that any such shares of Preferred Stock shall be issued, a Certificate of Designation, setting forth the series of such Preferred Stock and the relative rights, privileges and limitations with respect thereto, shall be filed. The effect of such Preferred Stock is that our Board of Directors alone, within the bounds and subject to the federal securities laws and the Utah Law, may be able to authorize the issuance of Preferred Stock which could have the effect of delaying, deferring or preventing a change in control of our Company without further action by the stockholders and might adversely affect the voting and other rights of holders of Common Stock. The issuance of Preferred Stock with voting and conversion rights also may adversely affect the voting power of the holders of Common Stock, including the loss of voting control to others.
The Company has no current plans to issue additional shares of any class of preferred stock other than those currently outstanding.
The Board of Directors is expressly vested with the authority to divide any or all of the Preferred Stock into series and to fix and determine the relative rights and preferences of the shares of each series so established, provided, however, that the rights and preferences of the various series may vary only with respect to: (a) the rate of dividend; (b) whether the shares may be called and, if so, the call price and the terms and conditions of call; (c) the amount payable upon the shares in the event of voluntary and involuntary liquidation; (d) sinking fund provisions, if any for the call or redemption of the shares; (e) the terms and conditions, if any, on which the shares may be converted; (f) voting rights; and (g) whether the shares will be cumulative, noncumulative or partially cumulative as to dividends and the dates from which any cumulative dividends are to accumulate.
The Board of Directors shall exercise the foregoing authority by adopting a resolution setting forth the designation of each series and the number of shares therein, and fixing and determining the relative rights and preferences thereof. The Board of Directors may make any change in the designations, terms, limitations or relative rights or preferences of any series in the same manner, so long as no shares of such series are outstanding at such time.
Within the limits and restrictions, if any, stated in any resolution of the Board of Directors originally fixing the number of shares constituting any series, the Board of Directors is authorized to increase or decrease (but not below the number of shares of such series then outstanding) the number of shares of any series subsequent to the issue of shares of such series. In case the number of shares of any series shall be so decreased, the share constituting such decrease shall resume the status which they had prior to the adoption of the resolution originally fixing the number of shares of such series.
Existing Preferred Stock
Designations, Preferences. Rights And Limitations Of Series A Preferred Stock
Ten shares of Series A Preferred Stock have been authorized with no par value per share.
Conversion Rights. If at least one share of Series A Preferred Stock is issued and outstanding, then the total aggregate issued shares of Series A Preferred Stock at any given time, regardless of their number, shall be convertible into the number of shares of Common Stock which equals four times the sum of: i) the total number of shares of Common Stock which are issued and outstanding and outstanding at the time of conversion, plus ii) the total number of shares of Series B and Series C Preferred Stocks which are issued and outstanding at the time of conversion.
Each individual share of Series A Preferred Stock shall be convertible into the number of shares of Common Stock equal to four times the sum of: all shares of Common Stock issued and outstanding at time of conversion plus all shares of Series B and Series C Preferred Stocks issued and outstanding at time of conversion, divided by the number of shares of Series A Preferred Stock issued and outstanding at the time of conversion.
Issuance. Shares of Preferred Stock may only be issued in exchange for the partial or full retirement of debt held by management, employees or consultants, or a as directed by a majority vote of the Board of Directors. The number of Shares of Preferred Stock to be issued to each qualified person (member of management, employee or consultant) holding a Note shall be determined by the following formula:
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For retirement of debt, the number or shares of Series A Preferred Stock to be issued shall be the sum of the discreet notes and other obligations owed lender (holder) which are being retired.
Voting Rights. a. If at least one share of Series A Preferred. Stock is issued and outstanding, then the total aggregate issued shares of Series A Preferred Stock at any given time, regardless of their number shall have voting rights equal to four times the sum of: i) the total number of shares of Common Stock which are issued and outstanding at the time of voting, plus ii) the total number of shares of Series B and Series C Preferred Stocks which are issued and outstanding at the time of voting.
Each individual share of Series A Preferred Stock share have the voting rights equal to: four times the sum of all shares of Common Stock issued and outstanding at time of voting + all shares of Series B and Series C Preferred Stock issued and outstanding at time of voting, divided by the number of shares of Series A Preferred Stock issued and outstanding at the time of voting.
Designations, Preferences, Rights And Limitations Of Series B Preferred Stock
Designation And Number Of Shares 3,000,000 shares of Series B Preferred Stock no par value per share (the “Preferred Stock”), are authorized (the “Series B Preferred Stock” or “Series B Preferred Shares “).
Dividends. The holders of Series B Preferred Stock shall be entitled to receive dividends when, as, and if declared by the Board of Directors, in its sole discretion.
Liquidation Rights. Upon any liquidation, dissolution or winding up of the Corporation, whether voluntary' or involuntary before any distribution or payment shall be made to the holders of any stock ranking junior to the Series B Preferred Stock. the holders of the Series B Preferred Stock shall be entitled to be paid out of the assets of the Corporation an amount equal to $1.00 per share or in the event of an aggregate subscription by a single subscriber for Series B Preferred Stock in excess of $100,000, $0.997 per share (as adjusted for any stock dividends, combination splits, recapitalizations, and the like with respect to such shares) (the “Preference Value”), plus all declared but unpaid dividends, for each share of Series B Preferred Stock held by them. After the payment of the full applicable Preference Value of each share of the Series B Preferred Stock as set forth herein, the remaining assets of the Corporation legally available for distribution, if any, shall be distributed ratably to holders of the Corporation's Common Stock.
Conversion and Anti-Dilution. Each share of Series B Preferred Stock shall be convertible at par value $0.001 per share (the ''Series B Preferred''), at any time, and/or from time to time, into the number of shares of the Corporation's common stock, par value $0.0001 per share (the “Common Stock”) equal to the price of the Series B Preferred Stock:, divided by the par value of the Series B Preferred, subject to adjustment as may be determined by the Board of Directors from time to time (the “Conversion Rate”). for example, assuming a $2.50 price per share of Series B Preferred Stock, and a par value of $0.0001 per share for Series B Preferred each share of Series B Preferred Stock would be convertible into 2,500 shares of Common Stock. Such conversion shall be deemed to be effective on the business day (the “Conversion Date”) following the receipt by the Corporation of written notice from the holder of the Series B Preferred Stock of the holder's intention to convert the shares of Series B Stock, together with the holder's stock certificate or certificates evidencing the Series B Preferred Stock. to be converted.
Promptly after the Conversion Date, the Corporation shall issue and deliver to such holder a certificate or certificates for the number of full shares of Common Stock issuable to the holder pursuant to the holder's conversion of Series B Preferred Shares in accordance with the provisions of this Section. The stock certificate(s) evidencing the Common Stock shall be issued with a restrictive legend indicating that it was issued in a transaction exempt from registration under the Securities Act of 1933. as amended (the “Securities Act”), and that it cannot be transferred unless it is so registered, or an exemption from registration is available, in the opinion of counsel to the Corporation. The Common Stock shall be issued in the name of the person who is the holder of the Series B Preferred Stock unless, the opinion of counsel to the Corporation, such transfer can be made in compliance with applicable securities law. The person in whose name the certificate(s) of Common Stock are so registered shall be treated as a holder of shares of Common Stock of the Corporation on the date the Common Stock certificates(s) are so issued.
All shares of Common Stock delivered upon conversion of the Series B Preferred Shares as provided herein shall be duly and validly issued and fully paid and non-assessable. Effective as of the Conversion Date, such converted Series B Preferred Shares shall no longer be deemed to be outstanding and all rights of the holder with respect to such shares shall immediately terminate except. the right to receive the shares of Common Stock issuable upon such conversion.
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The Corporation covenants that within 30 days of receipt of a conversion notice from any holder of shares of Series B Preferred Stock wherein which such conversion would create more shares of Common Stock than is authorized by the Corporation will increase the authorized number of shares of Common Stock sufficient to satisfy such holder of shares of Series B submitting such conversion notice.
Shares of Series B Preferred Stock anti-dilutive to reverse splits, and therefore in the case of a reverse split. are convertible to the number of Common Shares after the reverse split as would have been equal to ratio established in Section 3.8(a) prior to the reverse split. The conversion ratio of shares of Series B Preferred Stock, however, would increase proportionally in the case of forward splits, and may not be diluted by in reverse split. following a forward split.
Voting Rights. Each share of Series B Preferred Stock shall have ten (10) votes for any election or other vote placed before the shareholders of the Company.
Price. The initial price of each share of Series B Preferred Stock shall be $2.50. The price of each share of Series B Preferred Stock may he changed either through a majority vote of the Board of Directors through a resolution at a meeting of the Board, or through a resolution passed at in Action Without Meeting of the unanimous Board, until such time as a listed secondary and/or listed public market develops for the shares.
Lock-Up Restrictions On Conversion. Shares of Series B Preferred Stock may be converted into shares of Common Stock for a period of; a) six (6) months after purchase, if the Company voluntarily or involuntarily files public reports pursuant to Section 12 or 15 of the Securities Exchange Act of 1934; or b) twelve (12) months if the Company does not file such public reports.
______
We have never declared or paid cash dividends on our capital stock. We currently intend to retain any future earnings for use in the operation of our business and do not intend to declare or pay any cash dividends in the foreseeable future. Any further determination to pay dividends on our capital stock will be at the discretion of our Board of Directors, subject to applicable laws, and will depend on our financial condition, results of operations, capital requirements, general business conditions, and other factors that our Board of Directors considers relevant.
______
Current Offering
Saddle Ranch Media, Inc. (“Saddle Ranch Media, Inc.,” “We,” or the “Company”) is offering up to $230,754 total of Securities, consisting of Common Stock, $0.0001 par value (the “Common Stock” or collectively the “Securities”).
The Common Stock
We are authorized to issue 7,500,000,000 shares of Common Stock, $0.0001 par value. The holders of Common Stock are entitled to equal dividends and distributions, with respect to the Common Stock when, as, and if declared by the Board of Directors from funds legally available for such dividends. No holder of Common Stock has any preemptive right to subscribe for any of our stock nor are any shares subject to redemption. Upon our liquidation, dissolution or winding up, and after payment of creditors and senior securities, the assets will be divided pro rata on a share-for-share basis among the holders of the shares of Common Stock. All shares of Common Stock now outstanding upon completion of this Offering are, and will be, fully paid, validly issued and non-assessable.
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Holders of our Common Stock do not have cumulative voting rights, so that the holders of more than 50% of the shares voting for the election of directors will be able to elect 100% of the directors if they choose to do so. In that event, the holders of the remaining shares will not be able to elect any members to the Board of Directors.
There were 5,062,205,783 outstanding shares of Common stock as of April 3, 2019.
Preferred Stock
There were 3,000,000 shares of Series B Preferred shares authorized as of December 31, 2017 with a total of 1,000,000 shares issued and outstanding as of December 31, 2017.
The Series B Preferred Stock has the right to vote 80% of the votes on any matter requiring the vote of shareholders.
Transfer Agent
Our transfer agent is Transfer Online, Inc. 512 E. Salmon Street Portland, OR 97214 503-227-2950 The transfer agent is registered under the Exchange Act and operates under the regulatory authority of the SEC.
SHARES ELIGIBLE FOR FUTURE SALE
_____
Prior to this Offering, there has been a limited market for our Common Stock. Future sales of substantial amounts of our Common Stock, or securities or instruments convertible into our Common Stock, in the public market, or the perception that such sales may occur, could adversely affect the market price of our Common Stock prevailing from time to time. Furthermore, because there will be limits on the number of shares available for resale shortly after this Offering due to contractual and legal restrictions described below, there may be resales of substantial amounts of our Common Stock in the public market after those restrictions lapse. This could adversely affect the market price of our Common Stock prevailing at that time.
Rule 144
In general, a person who has beneficially owned restricted shares of our Common Stock for at least twelve months, in the event we are a reporting company under Regulation A, or at least six months, in the event we have been a reporting company under the Exchange Act for at least 90 days before the sale, would be entitled to sell such securities, provided that such person is not deemed to be an affiliate of ours at the time of sale or to have been an affiliate of ours at any time during the 90 days preceding the sale. A person who is an affiliate of ours at such time would be subject to additional restrictions, by which such person would be entitled to sell within any three-month period only a number of shares that does not exceed the greater of the following:
· | 1% of the number of shares of our Common Stock then outstanding; or |
· | the average weekly trading volume of our Common Stock during the four calendar weeks preceding the filing by such person of a notice on Form 144 with respect to the sale; |
provided that, in each case, we are subject to the periodic reporting requirements of the Exchange Act for at least 90 days before the sale. Rule 144 trades must also comply with the manner of sale, notice and other provisions of Rule 144, to the extent applicable.
_____
Certain legal matters with respect to the shares of common stock offered hereby will be passed upon by John E. Lux, Esq. of Washington, D.C.
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The consolidated financial statements of the Company appearing elsewhere in this Offering Circular have been prepared by management and have not been reviewed by an independent accountant.
WHERE YOU CAN FIND MORE INFORMATION
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We have filed with the SEC a Regulation A Offering Statement on Form 1-A under the Securities Act with respect to the shares of common stock offered hereby. This Offering Circular, which constitutes a part of the Offering Statement, does not contain all of the information set forth in the Offering Statement or the exhibits and schedules filed therewith. For further information about us and the common stock offered hereby, we refer you to the Offering Statement and the exhibits and schedules filed therewith. Statements contained in this Offering Circular regarding the contents of any contract or other document that is filed as an exhibit to the Offering Statement are not necessarily complete, and each such statement is qualified in all respects by reference to the full text of such contract or other document filed as an exhibit to the Offering Statement. Upon the completion of this Offering, we will be required to file periodic reports, proxy statements, and other information with the SEC pursuant to the Securities Exchange Act of 1934. You may read and copy this information at the SEC's Public Reference Room, 100 F Street, N.E., Room 1580, Washington, D.C. 20549. You may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. The SEC also maintains an Internet website that contains reports, proxy statements and other information about issuers, including us, that file electronically with the SEC. The address of this site is www.sec.gov .
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UNAUDITED ANNUAL FINANCIAL STATEMENTS
SADDLE RANCH MEDIA, INC.
Contents
F- 1 |
SADDLE RANCH MEDIA, INC.
December 31, 2018 | December 31, 2017 | |||||||
Assets | ||||||||
Current asset | ||||||||
Cash | $ | 3,842 | $ | 1,319 | ||||
Inventory | – | 35,200 | ||||||
Prepaid expenses | 73,000 | – | ||||||
Total current assets | 76,842 | 36,519 | ||||||
Fixed assets | ||||||||
Equipment, software, furniture, at cost | 61,070 | 61,070 | ||||||
Less: accumulated depreciation | (61,070 | ) | (61,070 | ) | ||||
– | – | |||||||
Other non-current assets | ||||||||
Products in development | 2,078,676 | 487,000 | ||||||
Goodwill | 4,030,547 | 3,600,535 | ||||||
Security deposits | 774 | 774 | ||||||
6,109,997 | 4,088,309 | |||||||
Total assets | $ | 6,186,839 | $ | 4,124,828 | ||||
Liabilities and shareholders’ equity | ||||||||
Current liabilities | ||||||||
Accounts payable and accrued expenses | $ | 828,773 | $ | 450,309 | ||||
Due to related party | 52,798 | 230,648 | ||||||
881,571 | 680,957 | |||||||
Non-current liabilities | ||||||||
Loans payable, including accrued interest | 1,012,028 | 437,566 | ||||||
Loan payable to affiliate, including accrued interest | 1,005,982 | 570,303 | ||||||
Amounts due to product developers | 230,000 | 157,100 | ||||||
2,248,010 | 1,164,969 | |||||||
Total liabilities | 3,129,580 | 1,845,926 | ||||||
Shareholders’ equity | ||||||||
Preferred stock: 25,000,000 authorized, no par value of which Series B preferred stock has been designated: | ||||||||
1,000,000 authorized; 1,000,000 issued & outstanding | – | – | ||||||
Common stock, $ 0.0001 par value each: | ||||||||
7,500,000,000 authorized; 3,023,678,976 and 464,029,176 issued and outstanding at December 31 2018 and December 31, 2017, respectively | 302,368 | 46,403 | ||||||
Additional paid in capital | 4,237,187 | 3,031,515 | ||||||
Treasury stock | 1,126,406 | 1,163,206 | ||||||
Accumulated deficit | (2,608,703 | ) | (1,962,222 | ) | ||||
3,057,258 | 2,278,902 | |||||||
Total liabilities and shareholders’ equity | $ | 6,186,839 | $ | 4,124,828 |
The accompanying notes are an integral part of these consolidated financial statements
F- 2 |
SADDLE RANCH MEDIA, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
For the 12 Months Ended
December 31, |
||||||||
2018 | 2017 | |||||||
Revenue | ||||||||
Sales | $ | 943 | $ | 14,274 | ||||
Cost of sales | (755 | ) | (6,374 | ) | ||||
Gross margin | 188 | 7,900 | ||||||
Operating expenses | ||||||||
Management compensation | 120,000 | 120,000 | ||||||
Other staff costs | 120,950 | 59,990 | ||||||
Product development | 62,013 | 57,471 | ||||||
Travel | 58,032 | 7,944 | ||||||
Other general & administrative | 160,434 | 51,315 | ||||||
521,429 | 296,720 | |||||||
Net operating loss | (521,241 | ) | (288,820 | ) | ||||
Other income (expense) | ||||||||
Interest | (97,109 | ) | (32,679 | ) | ||||
Foreign exchange | 6,644 | – | ||||||
Inventory written off | (34,775 | ) | – | |||||
(125,240 | ) | (32,679 | ) | |||||
Net loss | $ | (646,481 | ) | $ | (321,499 | ) | ||
Weighted average common shares outstanding | 1,956,565,304 | 192,658,292 | ||||||
Net loss per share outstanding | $ | (0.0003 | ) | $ | (0.0017 | ) |
The accompanying notes are an integral part of the consolidated financial statements
F- 3 |
SADDLE RANCH MEDIA, INC.
STATEMENT OF CHANGES IN SHAREHOLDERS’ EQUITY
12 Months Ended December 31, 2018
(Unaudited)
PREFERRED SHARES | COMMON SHARES | ADDITIONAL PAID IN | TREASURY | ACCUMULATED EARNINGS | SHAREHOLDERS’ | |||||||||||||||||||||||||||
NUMBER | AMOUNT | NUMBER | AMOUNT |
CAPITAL |
STOCK |
(DEFICIT) |
EQUITY |
|||||||||||||||||||||||||
January 1, 2017 | 1,000,000 | $ | – | 92,942,551 | $ | 9,294 | $ | 814,930 | $ | 1,150,000 | $ | (1,640,723 | ) | $ | 333.504 | |||||||||||||||||
February 28, 2017 - Surrender of common shares to Treasury | (40,000,000 | ) | (4,000 | ) | 4,000 | |||||||||||||||||||||||||||
April 1, 2017 - Acquisition of SkyFidelity, Inc. | 100,000,000 | 10,000 | 1,890,000 | 1,900,000 | ||||||||||||||||||||||||||||
July 24 - December 31, 2017 - Issuance of stock in Section 3(a) (10) Settlement | 403,149,000 | 40,315 | 326,585 | 366,900 | ||||||||||||||||||||||||||||
December 1, 2017 - Surrender of common shares to Treasury | (92,062,375 | ) | (9,206 | ) | 9,206 | |||||||||||||||||||||||||||
Net loss for the period | (321,499 | ) | (321,499 | ) | ||||||||||||||||||||||||||||
December 31, 2017 | 1,000,000 | $ | – | 464,029,176 | $ | 46,403 | $ | 3,031,515 | $ | 1,163,206 | $ | (1,962,222 | ) | $ | 2,278,902 | |||||||||||||||||
January 24, 2018 - Stock issued from Treasury | 368,000,000 | 36,800 | (36,800 | ) | – | |||||||||||||||||||||||||||
January 1, 2018 - July 24, 2018 - Issuance of stock in Section 3(a) (10) Settlement deals | 1,491,649,800 | 149,165 | 1,065,672 | 1,214,837 | ||||||||||||||||||||||||||||
November 29, 2018 - Issuance of stock to CEO in settlement of unpaid compensation | 700,000,000 | 70,000 | 140,000 | 210,000 | ||||||||||||||||||||||||||||
Net loss for the period | (646,481 | ) | (646,481 | ) | ||||||||||||||||||||||||||||
December 31, 2018 | 1,000,000 | $ | – | 3,023,678,976 | $ | 302,368 | $ | 4,147,670 | $ | 1,126,406 | $ | (2,608,703 | ) | $ | 3,057,258 |
The accompanying notes are an integral part of the financial statements
F- 4 |
SADDLE RANCH MEDIA, INC.
CONSOLIDATED STATEMENT OF CASH FLOWS
(Unaudited)
12 Months Ended | ||||||||
December 31, 2018 | December 31, 2017 | |||||||
Net cash from (used in) operating activities: | ||||||||
Net loss for period | $ | (646,481 | ) | $ | (321,499 | ) | ||
Adjustments to reconcile net loss to net cash for non-cash items: | ||||||||
Decrease in inventory | 35,200 | 6,374 | ||||||
Depreciation of fixed assets | – | 1,077 | ||||||
Adjustments to reconcile net loss to cash to net due to changes in current assets and liabilities: | ||||||||
Increase in prepaid expenses | (73,000 | ) | – | |||||
Decrease in accounts receivable | – | 4,618 | ||||||
Increase (decrease) in accounts payable and accrued expenses | 378,464 | (29,453 | ) | |||||
Increase in amount due to related party | 32,150 | 84,236 | ||||||
Net cash from (used in) operating activities | 273,667 | (254,647 | ) | |||||
Net cash from investment activities | ||||||||
Increase in products in development | (376, 839) | – | ||||||
Net cash from financing activities | ||||||||
Increase in loans payable and accrued interest | 580,129 | 242,963 | ||||||
Increase in amounts due to product developers | 72,900 | – | ||||||
653,029 | 242,963 | |||||||
Net increase (decrease) in cash | 2,523 | (11,684 | ) | |||||
Cash - beginning of period | 1,319 | 13,003 | ||||||
Cash - end of period | $ | 3,842 | $ | 1,319 | ||||
Supplemental information not involving cash activity: | ||||||||
Increase in goodwill | – | $ | 1,900,000 | |||||
Decrease in amount due to product developer | – | 329,900 | ||||||
Financing fees paid through issuance of stock | – | 37,000 | ||||||
Increase in products in development | 1,214,837 | – | ||||||
Stock issued to reduce payable to related party | 210,000 | – | ||||||
Increase in issued common shares | (255,9656 | ) | (37,109 | ) | ||||
Increase in additional paid in capital | (1,205,672 | ) | (2,216,585 | ) | ||||
Decrease (increase) in treasury stock | 36,800 | (13,206 | ) | |||||
$ | – | $ | – |
The accompanying notes are an integral part of the financial statements
F- 5 |
SADDLE RANCH MEDIA, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE 12 MONTHS ENDED DECEMBER 31, 2018
(Unaudited)
Note 1 – The Company’s Organization and Current Operations
The Company was originally formed in the State of Utah on October 7, 1988, as Port City Corporation. In October 1990, the name of the Company was changed to Interline Resources Corporation (“Interline”) which operated in the oil and gas industry in east-central Wyoming and eastern Utah. On October 15, 2009, Interline filed a Form 15 terminating its registration as a 12(g) company and choosing to adopt an alternative-reporting standard for the filing of its subsequent (unaudited) financial reports. On November 20, 2014, the Company changed its corporate name to Automated-X, Inc. when the company entered the video kiosk distribution business through QUICKflickUSA, Inc. On August 15, 2015, the Company entered into a Securities Exchange and Acquisition Agreement with Saddle Ranch Pictures, Inc. (“SRPI”) wherein the Company acquired SRPI in a cashless exchange of stock. Prior to closing the SRPI acquisition, the Company approved the transfer of 100% of its ownership in its wholly-owned subsidiary, QUICKflickUSA, Inc., to two of the Company’s major shareholders. The name of the Company was changed with the state of Utah on September 9, 2015 from Automated-X, Inc. to Saddle Ranch Media, Inc. The Company’s trading symbol was also changed with FINRA from “AUTX” to “SRMX” effective October 6, 2015.
On February 28, 2017 Philip M. Cohen resigned as Chairman and CEO, and in consideration for the Spin- Out of both Saddle Ranch Pictures, Inc and certain digital programming assets representing the “African American Medical Network” to Mr. Cohen, he surrendered 40,000,000 common shares back to the Company’s Treasury. Also on February 28,2017 Mr. Cohen sold his holding of 1,000,000 “super voting” Series B preferred shares in a private transaction to The Shamrock Investment Trust, Timothy P. Peabody, Esq, trustee.
The Company closed on an acquisition of Skyfidelity, Inc. (together with its wholly- owned subsidiary Tri Cascade, Inc.) as of April 1,2017 and issued 100,000,000 of its restricted common shares against the cashless exchange of 100,000,000 common shares of Skyfidelity, Inc.(being all of the issued and outstanding shares of Skyfidelity, Inc.). Following the acquisition of Skyfidelity, Inc. the Company recognized the need to restructure certain past due accounts payable previously incurred by Tri Cascade, Inc. relating to the development of Tri Cascade’s smart products being developed under certain Original Design Manufacturing (“ODM”) Agreements with Taiwanese suppliers for which the Company had assumed financial responsibility. The Company entered into certain Settlement Agreements with Northbridge Financial, Inc.(“NCI”) which acquired these payables. The financing by NCI enabled development and production of the new Tri Cascade products to commence. Settlements by the Company with NCI were made via the issuance of unrestricted common stock to NCI at a 50% discount to market pursuant to Section 3(a)(10) of the Securities Act of 1933, as amended (the “Securities Act”). The fairness of the various Settlement Agreements was approved by Orders granted by the Twelfth Judicial Circuit Court for Sarasota County, Florida.
Since April 1, 2017 the Company’s subsidiary, Tri Cascade, Inc. has continued its develop in IoT ( “Internet of Things” technology. Tri Cascade Inc. was originally founded in May 2010 in California with the R&D and production team located in Taipei, Taiwan. Its focus is exclusively on the convergence of an intelligent energy efficiency eco- system with emerging digital energy home networking technologies. Tri Cascade Inc. has established a strong strategic partnerships with Microsoft to advance smart energy to both the home and business markets. With Microsoft as a business partner, Tri Cascade has a proven history of creating innovative and cutting-edge products. Building on this knowledge base, Tri Cascade has developed pioneering energy efficiency management products for OEM/ODM, retail, custom integrators, and smart hospitality providers. Tri Cascade Inc. has developed and filed for patents on various proprietary and customized energy management technological advancements and user interfaces (UI’s) utilizing Microsoft Azure’s Cloud computing system.
Some of the Narrow Band (“NB”) IoT products in development include:
I.VA – Intelligent Voice Assistant
Tri Cascade is developing wall-embedded voice speech recognition technology, with the new Microsoft Azure IoT Multi- Tenant Cloud management system, focusing on new smart home building and hospitality developments . Tri Cascade’s i.VA, transforms the house into its own smart device – A Voice Supported House.We are partnered with Microsoft “Cortana Speech Recognition Technology” for this revolutionary i.VA™ development. Voice control is the next iteration in the connected home – i.VA is the first wall-embedded voice device that makes it a reality in our daily lifestyle.
F- 6 |
The G5Central Monitoring System
G5 is a 15.6” touch screen Self-Internet IoT A.I. Cluster Domain Embedded Computer System . The future Smart House will operate through the umbrella of a sophisticated NB IoT computer system, with a self-independent Internet and a local M2M network - “Independent IoT” – already installed for the homeowner to use. The G5 is the “brain” of the house.There are 2 different (but integrated) A.I. mechanism systems in G5 - Facial Recognition (vision A.I.) and Speech (voice)Recognition. 15.6” (1366x768) Digital TFT Smart A.I. Thermostat NB IoT Thermostat home gateway (“THERMO RING” )
Tri Cascade has developed the ultimate NB IoT Thermostat home gateway with in-house Machine to Machine (Wi-Fi M2M) and Voiceover to control and monitor internal temperature levels . Energy usage levels are reported on the G5 control screen for moment-by-moment monitoring by the consumer.
TRI BRIGHTconnect™ (IoT Cloud System)
This includes innovative IoT devices such as Smart Outlets , a Voice-Over light switch/dimmer and IP Camera . The technology empowers consumers to monitor and change their energy usage and household behavior to become much more energy efficient . The Tri Cascade Energy Efficient Comfort System will offer the IoT ECO-Cloud Platform to the consumer with a complete, user-friendly interface (UI) whether using an Internet browser or mobile application access. Consumer will be able to schedule, view real-time usage and metrics at the touch of a button.
TRI™ IoT Cloud Temperature System
IoT combined with Wi-Fi M2M temperature management and control system under TRI BRIGHT connect™ Cloud Platform, Built-in with selectable self-learning system. The system will record all your comfort temperature behavior and auto-setup the most ideal home temperature setting and time schedule.
i-BRIGHT™ NB IoT AIR Pro Ambient Indoor and Outdoor Air Quality Monitors
Tri Cascade’s i-BRIGHT AIR Pro supports Cloud Connectivity to IoT Cloud network 24/7 and issues alerts when PM2.5, temperature, humidity, CO2 or the noise levels are in dangerous level zoon. The AIR Pro accurately offers hyperlocal real- time data at your location instead of regional averages. Tri Cascade Cloud analysis gets data across different locations to understand trends, identify pollution hot spots or observe improvements over time.
Increase to authorized share capital
On April 20,2018 the Company increased its authorized common shares of $ 0.0001 par value each from 2.5 billion to 5 billion.
On November 23,2018 the Company further increased its authorized common shares of $ 0.0001 par value each from 5 billion to 7.5 billion.
Note 2 – Summary of Significant Accounting Policies:
Accounting Treatment Following the Acquisition of SkyFidelity, Inc.(and its wholly-owned subsidiary, TriCascade,Inc.)
Following the acquisition of SkyFidelity, Inc. (with its wholly-owned subsidiary, TriCascade, Inc.), which closed as of April 1,2017 through the cashless exchange of stock, for accounting purposes the consolidated results of SkyFidelity, Inc. and Tri Cascade, Inc. are being treated as the continuing reporting entity and the prior comparative financial results have been restated accordingly. Accordingly, these consolidated financial reports and been prepared as if SkyFidelity, Inc./Tri Cascade,Inc. are the successor entities regarding the Company’s reporting obligations. Therefore, the consolidated financial statements filed subsequent to this transaction include the historical financial condition, results of operations and cash flows of SkyFidelity, Inc./Tri Cascade,Inc. for all periods presented through and including December 31, 2018. Accordingly, these condensed consolidated financial statements of the Company include the accounts of Saddle Ranch Media, and its subsidiaries SkyFidelity, Inc and Tri Cascade, Inc.
Use of estimates in the preparation of financial statements
Preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect reported amounts in the financial statements and accompanying notes. Actual results could differ from those estimates.
F- 7 |
Cash and cash equivalents
For purposes of the consolidated statements of cash flows, cash includes demand deposits. At December 31, 2018 and December 31, 2017 none of the Company’s cash balances were in excess of federally insured limits.
Prepaid Expense
Prepaid expenses at December 31,2018 represent amounts expended in advance in preparation of the Tri Cascade exhibition booth for the 2019 Consumer Electronics Show (“CES”) which took place at the Las Vegas Convention Center, January 8, 2019 – January 11, 2019. This will therefore be expensed in first quarter 2019.
Impairment
The Company periodically reviews for the impairment of its assets whenever events or changes in circumstances indicate that the carrying amount of an asset may not be realizable. An impairment loss would be recognized when estimated future cash flows expected to result from the use of the asset and its eventual disposition is less than its carrying amount. At December 31, 2018 and December 31, 2017. As part of this process, Management determined that its product inventory was impaired, since it contained Java software which is no longer supported, and accordingly an impairment reserve for the full amount of this inventory was established at December 31,2018. No other impairment reserves were considered necessary however at this time.
Fixed Assets
Fixed assets are stated at cost less accumulated depreciation. Depreciation is recorded on a straight-line basis over a period of the shorter of the related applicable lease term or the estimated useful lives of the assets ranging from 3 to 5 years. At December 31, 2018, and December 31, 2017, the Company’s fixed assets were fully depreciated.
Non-current Assets
Product Development $2,078,676 - this represents the cost to develop Tri Cascade’s new smart NB IoT products developed under an Original Design Manufacturing (“ODM”) Agreements with Taiwanese technology suppliers.
Goodwill $4,030,547 – this represents the excess of the cost to acquire SkyFidelity Inc./Tri Cascade,Inc. over the book value of the net assets acquired.
Revenue recognition
Revenue is recognized when reported and remitted by Amazon – presently the primary distributor of the Company’s products.
Fair value of financial instruments
The carrying amounts of the Company’s accounts payable, accrued expenses, and notes payable approximate fair value due to their short-term nature.
Income taxes
Under ASC Topic 740, “Income Taxes”, the Company is required to account for its income taxes through the establishment of a deferred tax asset or liability for the recognition of future deductible or taxable amounts and operating loss and tax credit carry forwards. Deferred tax expense or benefit is recognized as a result of timing differences between the recognition of assets and liabilities for book and tax purposes during the year. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. Deferred tax assets are recognized for deductible temporary differences and operating losses, and tax credit carry forwards. A valuation allowance is established to reduce that deferred tax asset if it is “more likely than not” that the related tax benefits will not be realized. At this time, no provision for the payment of income taxes is required on the results of the Company’s operations through December 31, 2018. Accumulated net losses, on a consolidated basis, through December 31, 2018, totaled approximately $2.6 million.
F- 8 |
Net Loss per Share
Net loss per share is calculated using the weighted average number of shares of common stock outstanding during the year. The Company has adopted the provisions of SFAS No. 128, Earnings per Share.
Liabilities
Current:
At December 31,2018 the Company’s current liabilities include:
Accounts payable and accrued expenses – due on US payables | $ | 576,480 | ||
– due on Taiwan payables | 252,293 | |||
828,773 | ||||
Accrued compensation and loan due Max Chin Li, CEO (related party) | 52,798 | |||
Current liabilities | $ | 881,571 |
At December 31,2018 the Company’s non-current liabilities include
Note 3 – Going Concern
Because the Company is presently (and has been) a development IoT business, it has not yet created any substantial revenue. The Company has historically incurred losses since inception. However, there can be no assurance that the Company can reach, or will reach profitability. Unless significant additional cash flows are raised by the Company, the Company could be in jeopardy of continuing operations. The Company seeks to generate needed funds from the sale of Company stock through a Private Placement and/or a Regulation A offering; Section 3(a)10 debt restructuring and/or by entering into financing arrangements with third-parties including, but not limited to, possible off-balance sheet financing arrangements and joint ventures to finance its continued product development. No reserve has been made at this point in the event that the Company is not able to sustain operations.
F- 9 |
Note 4 – Subsequent Events
(a) | On February 8,2019 the Company received approval from the SEC to proceed with its Regulation A offering of up to 3 billion of its free trading common shares at a purchase price of $ 0.0003 per share (for gross proceeds of $900,000). Such proceeds will provide much needed finance for product development, marketing and sales and working capital. Through March 31,2019 a total of 1,456,526,807 Regulation A common shares have been issued by the Company, which have realized net proceeds of $ 420,200. |
(b) | On February 9,2019 the Company entered into a non-exclusive Financial Advisory Agreement with MD Global Partners, New York, to provide on-going strategic corporate planning and long-term investment policy advice, including advising and assisting the Company in identifying, studying and evaluating merger, acquisition, joint venture, strategic alliance, recapitalization and restructuring proposals and introducing the Company to the investment community. |
(c) | On March 4,2019 the Company increased the number of its authorized Preferred Stock designated as Series B Preferred stock from 1 million to 3 million, and issued 2 million Series B Preferred stock to Max C. Li, CEO. In aggregate, Series B Preferred stock carries voting rights equal to 80% of any matters requiring a shareholder vote. |
As part of the Company’s plan to reduce of accounts payable totaling $ 416,676 due to certain Taiwan product development entities, on March 25,2019 the Company entered into a Section 3(a)10 debt reorganization agreement with Livingston Asset Management LLC (“LAM”) whereby, subject to court review and approval, the Company would seek to issue its common shares to LAM at a discount of 40% to market, which in turn would discharge the Company’s accounts payable liability. If approved by the court, the Company however plans to exercise the Section 3(a)10 restructure in gradual tranches in 2019 in accordance with extended payment terms with its suppliers. In connection with this arrangement, on January 22,2019 the Company issued a 10% convertible note for $ 25,000 in favor of LAM to fund legal and court costs. Unless repaid before maturity of January 22, 2020, the note is convertible to common stock at a discount of 50% to market at maturity.
F- 10 |
PART III—EXHIBITS
Index to Exhibits
Exhibit
Number |
Exhibit Description |
2.1 | Amended Articles of Incorporation(1) |
2.2 | Certificate of Designation of Series A Preferred Stock(1) |
2.3 | Certificate of Designation of Series B Preferred Stock(1) |
2.4 | Bylaws(1) |
4.1 | Subscription Agreement * |
6.1 | Incentive Stock Option Plan(1) |
6.2 | Management Stock Bonus Plan(1) |
6.3 | Performance Bonus Plan(1) |
6.4 | Saviant Agreement(1) |
6.5 | Indemnification Agreement Max Chin Li(1) |
6.6 | Indemnification Agreement Alan Bailey(1) |
6.7 | Employment Agreement Timothy Peabody(1) |
6.8 | Indemnification Agreement Timothy Peabody(1) |
11.1 | Consent of Lux Law, P.A. (included in Exhibit 12.1)* |
12.1 | Opinion of Lux Law, P.A .* |
_____________________
* | Filed herewith |
(1) | Incorporated by reference to Form 1-A filed July 9, 2018 |
III- 1 |
SIGNATURES
Pursuant to the requirements of Regulation A, the issuer certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form 1-A and has duly caused this offering statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Newport Beach, California, on April 12, 2019.
Saddle Ranch Media, Inc.
This offering statement has been signed by the following persons in the capacities and on the dates indicated.
By: /s/ Alan J. Bailey
Alan J. Bailey
Chief Financial Officer and Director April 12, 2019
By:
/s/ Max Chin Li
Max Chin Li
President and Director April 12, 2019
ACKNOWLEDGEMENT ADOPTING TYPED SIGNATURES
The undersigned hereby authenticate, acknowledge and otherwise adopt the typed signatures above and as otherwise appear in this filing and Offering.
By: /s/ Alan J. Bailey
Alan J. Bailey
Chief Financial Officer and Director April 12, 2019
By: /s/ Alan J. Bailey
Alan J. Bailey
Principal Financial Officer, Principal Accounting Officer April 12, 2019
By: /s/ Max Chin Li
Max Chin Li
President and Director April 12, 2019
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