Zabo Foods in Talks with National Daily Television Show to Promote Zabvia Sweetener

                            Zabo Foods in Talks with National Daily Television Show to Promote Zabvia Sweetener

 12-December-2012- ORLANDO, Florida- Zabo Foods (www.zabofoods.com), a wholly-owned subsidiary of SportsQuest, Inc. (SPQS), announces that the company is currently in talks with a nationally-aired daily television show to showcase its all-natural liquid Stevia extract, Zabvia.  Rick Sitzer, President of Zabo Foods, outlined preliminary details with the show’s Executive Producer on December 11, 2012.  Zabvia would be featured on the show’s cooking segment, as well as receive coverage in the show’s monthly magazine, which would feature recipes and coupons for Zabvia.  

Zabvia is a zero-calorie, low-glycemic liquid sweetening agent that is 300 times sweeter than table sugar.  Derived from the leaf of the Stevia plant, Stevia is used as a sugar replacement for the health- and diet-conscious.  Currently, consumer-ready Stevia is processed and marketed in three different formulations: powder, pill form and transparent liquid extract.  The powder and pill forms require a base of 93% maltodextrin (corn flour) and 7% Stevia. The body converts maltodextrin into glucose (sugar), negating the intent of using the product as a sugar replacement.  In contrast, Zabo Foods’ Stevia extract is 100% organically grown and derived.  It differs from other market products in that the only chemical added to the final product is ascorbic acid, an organic compound that raises the extract’s antioxidant level.  

 “We are looking at various ways to promote our products.  Exposure on a national television show will be a fantastic way to get Zabvia sweetener in the public eye.  We are actively pursuing distributors in the United States and Canada, as well as strategic partnerships,” says Rick Sitzer, President of Zabo Foods.  

Key Words: sweeteners, sugar, all-natural, Stevia, Stevia liquid, Stevia extract  Stevia sugar, organic, health foods, Zabo Foods, Zabvia, SPQS

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