Sportsquest, Inc.’s Fielding Eyewear to Feature its iBeemz™ to More Than 166 Million Households on Home Shopping Staple QVC

Sportsquest, Inc.’s (Pink Sheets: SPQS) Fielding Eyewear (www.fieldingeyewear.com) announces that it has been invited back to QVC for the Q4 Holiday Season, 2011, to feature its iBeemz™ Clip-On LED Reader Light to a nationwide audience.

QVC, Inc., one of the largest multimedia retailers in the world, broadcasts live 24 hours a day, 364 days a year. A wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), QVC was founded in 1986 by Joseph Segel. In its first full fiscal year, QVC’s revenues exceeded $112 million, setting a record in American business history for sales of a new public company.

Last year, QVC (which stands for Quality, Value, Convenience) received more than 181 million phone calls in the United States alone, and shipped 166 million units worldwide. Net sales for the 2007 fiscal year resulted in more than $7 billion. Today, QVC reaches more than 166 million cable and satellite homes worldwide. QVC presents more than 1,150 products every week — 288 of these products are brand new to the QVC customer. Brand leaders include philosophy, Dell and Bare Escentuals.

“We couldn’t ask for a better way to wrap up 2011,” states Fielding Eyewear President, Greg Vaughan. “QVC is the top of its class and we’re thrilled to be in good company. We are confident we’ll repeat, and hopefully exceed, the success we had earlier this year with the network with our Clip-on iBeemz™ Reader Light, which we feel will be the perfect stocking stuffer for teens and seniors and everyone in between.” As a reviewer on the company’s website puts it: "This light is incredible! I read in bed every night and I don't know how I've made it this long without it! I love the fact that where ever I look, it shines on what I am looking at! My husband is thankful my bedside lamp isn't keeping him awake anymore!"

As previously released, Fielding is the world leader in manufacturing camouflage eyewear & accessories and has made a name for itself with a number of patented and trademarked products including camo eyewear retainers, camo sunglasses, camouflage shooting glasses, camo microfiber cloths & cases and other eyewear accessories. Sportsquest execs are thrilled with the prospects of this new development and feel that successive achievements will follow in line with discussions currently under wraps. Announcements and details are forthcoming as the company works aggressively in a strategic manner to further build the Fielding Eyewear brand.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.