Solar Energy Initiatives Announces Acquisition Plan

Solar Energy Initiatives, Inc. (OTCBB:SNRY), which is in the process of changing its business model from the solar industry to the internet marketing industry, today announced that the company has initiated plans for the integration of its new acquisition. This new division will provide businesses with everything they need to promote their products and services on the internet.

Our planned Internet Digital Marketing division is a worldwide media solutions provider, focused on connecting their clients to a targeted audience across multiple sales and distribution channels. 

Once the acquisition of the new division is complete it will provide an array of digital products and services including mobile and web-to-mobile content solutions, permission-based e-mail solutions, data enhancement / hygiene and online lead generation.

This new internet marketing division is staffed with a team of qualified digital marketing professionals with over 25 years of combined experience in the internet marketing industry.

The internet division will market its products and services through outbound and inbound telesales, online channel, affiliate network and private label partners, distribution partners, resellers, and direct sales.

Spending on digital advertising will grow 20% this year to reach nearly $40 billion, according to eMarketer. By 2014, it expects online ad spending to reach $52.8 billion and by 2016 – $62 billion. "Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online," said David Hallerman, eMarketer principal analyst.

Print ad spending will take a hit, eMarketer also predicts. In fact, it believes that in 2012 online ad spending will exceed the total spent on print magazines and newspapers for the first time, at $39.5 billion vs. $33.8 billion

Pending funding and closing of the acquisition the projected revenue from this acquisition could reach $8 million over 3 years.

"We are excited to be moving forward on the acquisition target and moving into this growing industry," stated David Fann, Chief Executive Officer of Solar Energy Initiatives.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

The forward-looking statements in this press release are based upon various assumptions, many of which are based, in turn, upon further assumptions, including without limitation, our management's examination of historical operating trends, data contained in our records and other data available from third parties. Although we believe that these assumptions were reasonable when made, because these assumptions are inherently subject to significant uncertainties and contingencies which are difficult or impossible to predict and are beyond our control, we cannot assure you that we will achieve or accomplish these expectations, beliefs or projections. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

About Solar Energy Initiatives, Inc.

Solar Energy Initiatives, Inc. (OTCBB:SNRY), is a diversified provider of solar solutions with two principal wholly owned subsidiaries focused on large-scale solar projects.

The Solar Energy Initiatives, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12754

CONTACT: Solar Energy Initiatives, Inc.
         David Fann
         Chief Executive Officer
         [e-mail]