Simulated Environment Concepts to Push Major Branding Initiative -- T.V., Films, Music

Simulated Environment Concepts (Pink Sheets:SMEV), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced that the Company has begun planning for a major branding initiative to more aggressively market, promote and sell its flagship product, SpaCapsule, within the U.S. domestic markets.

"Our International market is continuously growing due to the distributorships we've successfully been able to develop and will continue to develop," stated Allen Licht, Chief Operating Officer of Simulated Environment Concepts (SE Concepts). "However, with increasing interest domestically coming from physical therapy facilities, corporations offering 'wellness' centers and break rooms to employees, retailers, weight loss and fitness franchises, we want to do everything possible to assist our customers in educating users and driving traffic to their locations."

Management indicates one area where the company's new initiative will become most evident is in the form of product placement and celebrity endorsement. The company anticipates making a few major appearances on television, featured films, and music videos throughout the next year.

Mr. Licht concluded, "Given our schedule for certain 'media rich' year-end events, we expect everything to soon be in place to begin one of the most aggressive media pushes this company has yet to see."

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. (SE Concepts) (Pink Sheets:SMEV) is an industry leading manufacturer and developer of cutting edge medical, health and wellness equipment promoting relaxation, physical rehabilitation, weight loss, slimming and cellulite reduction.   

SE Concepts was established in 2000 by doctors dedicated to advancements in medical technology and aesthetics. Its flagship product, SpaCapsule®, which is currently distributed in over 37 countries, is a robotic massage therapy system used for medical rehabilitation, relaxation, weight loss, slimming, cellulite management and general wellness.  

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is a registered trademark of Simulated Environment Concepts, Inc.

For more information on SE Concepts, SpaCapsule®, PTjetCapsule™ and Celude Laboratories™ products you can visit the company's product website at www.spacapsule.com, the corporate website at www.seccorporation.com, the corporate blog at http://www.spacapsule.wordpress.com, Facebook at http://www.facebook.com/SpaCapsule or request more information via email at [e-mail], or call at [phone] or [phone].

CONTACT: Simulated Environment Concepts
         Investor Relations Department
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