Simulated Environment Concepts Gears up for CEO's Shareholder Address

   Simulated Environment Concepts (PINKSHEETS: SMEV), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, issued a reminder to all shareholders, prospective investors, and industry professionals of the upcoming Shareholder Address delivered by SE Concepts President and CEO, Dr. Ella Frenkel, scheduled for release this Friday, February 4th, at 1:00 PM ET.

"We are very excited for our first Shareholder Address of 2011," stated Dr. Ilya Spivak, Marketing Director of Simulated Environment Concepts (SE Concepts) and Co-Inventor of the SpaCapsule. "We are enthusiastic to share with our shareholders as well as all other interested participants, what an exceptional year we experienced in 2010, as well as our expectations for 2011 and beyond. Our thought today is to make sure that we garner as large an audience as possible for this presentation, and we ask the public to join us on Friday by either listening to the address via a podcast, or by reading the associated transcript."

This Shareholder Address comes at an opportune time, following SE Concept's record breaking January, and just 4 weeks away from the upcoming First Quarter Shareholder Conference Call. Links to the address and transcript will be posted prominently on the SE Concepts corporate site located at www.seccorporation.com. For individuals wishing to sign up for additional information prior to either event, please visit SE Concept's Signup Page.

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. (SE Concepts) (PINKSHEETS: SMEV) is an industry leading manufacturer and developer of cutting edge medical, health and wellness equipment.

SE Concepts was established in 2000 by doctors dedicated to advancements in medical technology and aesthetics. Its flagship product, SpaCapsule®, which is currently distributed in over 37 countries, is a robotic massage therapy system used for medical rehabilitation, relaxation, weight loss, slimming, cellulite management and general wellness.

For more information on SE Concepts, SpaCapsule®, PTjetCapsule™ and Celude Laboratories™ products you can visit the company's product website at www.spacapsule.com, the corporate website at www.seccorporation.com, the corporate blog at http://www.spacapsule.wordpress.com, Facebook at http://www.facebook.com/SpaCapsule or request more information via email at [e-mail], or call at [phone] or [phone].

In order to receive updates, investor kits and other periodic data, please "opt in" at: https://www.orderannualreports.com/060/UI/SP/SP_home_email.aspx?cp_2=A620&link=SMEV.PK

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is registered trademark of Simulated Environment Concepts, Inc.

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Contact: Simulated Environment Concepts Allen Licht Investor Relations Department [phone]