Victory for Smokefree Innotec e-Cigarettes

   Smokefree Innotec, Inc. (PINKSHEETS: SFIO), an established international distributor of e-cigarettes (http://www.sfio.us or http://www.realsmokefree.com), echoed the good news today through its President and CEO Thomas Schroepfer, that "The Food and Drug Administration said Monday it plans to regulate smokeless electronic cigarettes as tobacco products and won't try to regulate them under stricter rules for drug-delivery devices. The federal agency said in a letter to stakeholders Monday that it intends to propose rule changes to treat e-cigarettes the same as traditional cigarettes and other tobacco products. The news is considered a victory for makers and distributors of the devices, which continue to gain popularity worldwide." (http://news.yahoo.com/s/ap/20110425/ap_on_bi_ge/us_fda_electronic_cigarettes_3)  
On the advice of its attorneys in Washington, D.C., Smokefree has refrained from marketing its REAL e-cigarette in the United States pending such a pronouncement by the FDA, and now feels vindicated in its approach to be among only a few companies that have maintained full compliance with FDA regulations and directives, as it does around the world where its products are marketed.

George Roth, CFO, added, "With this ruling we feel Smokefree, along with many other e-cigarette companies, are victorious in the pursuit of our claims that such products are not drug delivery devices and not subject to FDA regulations as such. With SFIO's unique patents we are prepared to comply with any regulation under tobacco laws in this country and abroad, and are ready now to aggressively attack the U.S. market with REAL, our novel vapor-less e-cigarette scheduled for introduction mid-May or earlier. We intend to be the leader in setting the standards for such smoke free e-cigarette products throughout the world."

About Smokefree Innotec, Inc: (www.smokefree-innotec.com): Smokefree Innotec, Inc. is in the business of designing, developing, manufacturing and marketing hi-tech, nicotine and non-nicotine cigarette-like delivery devices which are completely smoke and vapor-free and tobacco-free. Smokefree Innotec's products are designed to protect the non-smoker from second hand smoke and all its effects while providing the smoker a way to enjoy a smoke-free cigarette anywhere, including places where vapor emissions or smoking tobacco or similar substances is prohibited. Further, our products will allow the smoker to enjoy smoking either nicotine or flavored non-nicotine cigarettes while not having to worry about the offensive dangers and ill effects of regular cigarette smoking. However Smokefree Innotec products are not intended for any prevention or therapeutic treatment of any disease.

A number of statements referenced in this Press Release are forward-looking statements, which are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, and goals, assumption of future events or performance are not statements of historical fact and may be "forward-looking statements." Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this Release may be identified through the use of words such as "expects," "will," "anticipates," "estimates," "believes," or statements indicating certain actions "may", "could," or "might" occur. Such statements reflect the current views of Smokefree Innotec Inc. with respect to future events and are subject to certain assumptions, including those described in this release. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, services, and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses, and other factors. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. Smokefree Innotec Inc. does not undertake any responsibility to update the "forward-looking" statements contained in this news release. Disclosures made in this Press Release are limited by good business practice and to that permitted to the public by applicable securities regulations, both Federal and State, including rights granted to shareholders under the Nevada Revised Statutes NRS 78.257 regarding limitations of preferential and selective disclosure of confidential Company information.

Contact: Smokefree Innotec, Inc. George Roth CFO [phone]