Real American Brands Management Focused on Growing Company and Adding Shareholder Value

    Real American Brands (PINKSHEETS: RLAB) is taking steps to expand its core business and is also on target for growing its new lines of business. Previously, the Company announced plans to launch a Fragrance and Cleaning Line division, in addition to forming a business venture to create a new stream of revenue in markets outside the US, predominantly in the Pacific Rim.

According to CEO, Doug Newton, "RLAB's foremost goal is to create additional shareholder value, and to help accomplish same, we are seeking to purchase two outstanding debentures in order to enhance our balance sheet and reduce the potential number of outstanding shares.

Our stated objected is not to increase our issued and outstanding share base, presently at 165 million, to no more than 190 million, while the maximum number of shares in the float in the coming year will most likely be between 65 and 90 million, with the remaining 100 million in restricted 144 shares.

Newton said the company also is in talks with two Investment Banking Consulting firms and will make a selection shortly so management has the capital resources to help enhance the balance sheet and to provide potential sources of funds to finance growth and make purchases and mergers with other real American brands.

"In our last press release" Newton concluded "we promised to update shareholders on the downward volatility of RLAB's share price that occurred on July 2 when over 9 million shares were traded. In working closely with our transfer agent, and available data such as DTC and NOBO lists and equally reliable FINRA SHO short sale data, we have determined that RLAB was the victim of well over 5 million in short sales that day. As to next steps, Newton said he will be reporting back to shareholders soon on any measures RLAB can or should take to address the short selling phenomenon.

About Real American Brands

RLAB's focus (www.realamericanbrands.com) is to support brands whose origins celebrate America's unique culture, heritage and way of life. RLAB owns intellectual property rights, including US trademarks "Born & Bred in the USA"® , "Billy Martin's" ® -- the 32 year old western lifestyle brand and all licensing and franchise rights (founded by Newton and Billy Martin in 1978) located at Trump Plaza in New York City -- "Lasso", "Lariat" and "Riata" (the Spanish word for lasso) and "Green Blues" ®, the name of the company's new proposed eco-friendly blue jean brand.

Forward-Looking Statements Statements about RLAB's future expectations, including future revenues and earnings, and all other statements in this news release other than historical facts are "forward-looking statements." Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from the company's plans if its assumptions prove to be incorrect or for a variety of other reasons.

Contact: Doug Newton [e-mail] [e-mail] 1034 Third Avenue @ Trump Plaza New York, NY 10065 212-861-3100 310-289-5000 (LA) 760-413-5000 (CA)