Swiftech(R) Re-Enters Air Cooling Market With Launch Of High Performance Polaris 120 Heatsink For Intel(R) and AMD(R) Processors

   March 7, 2011, 19:00 PM Pacific Standard Time - Rouchon Industries, Inc. dba Swiftech® (PINK SHEETS: RCHN) today unveiled the Polaris 120 Heatsink for Intel® and AMD® processors. The product is based on heat pipe technology, and uses a PWM controlled 120mm fan. The Polaris 120 stated lead concept is value: packing the maximum performance and broadest range of utilizations in an affordable yet qualitative offering.

The Polaris 120 heatsink marks Swiftech's notable re-entry into the mainstream air-cooling arena. Industry followers may remember that Swiftech led the high performance heatsink market from 2000 to 2004 thanks to its patented helicoid pin technology with innovative products such as the MC370 and the MCX462. The MCX heatsink series are still in use to this day in OEM applications where high heat dissipation and space constraints remain critical. The ascension of heat pipe technology to dominance over conventional heatsinks however led Swiftech to refocus its business towards liquid cooling where it became the performance leader we know today.

"Our re-entry into the high-performance air cooling arena is a definite indication that Swiftech is looking to diversify into high-volume markets" said Gabriel Rouchon, Swiftech's Chairman and CTA, also adding "We enjoy world-class engineering know-how, a ton of experience, and thanks to our manufacturing subsidiary in China, we have had time to forge solid alliances with China's leading technology providers since 2005. As such, we have the tools to engineer winning products and the capabilities to mass produce them". The product will be available among Swiftech resellers Mid-March at an MSRP of $59.95

Product Page Link

(http://www.swiftech.com/polaris120heatsink.aspx)

Investors are invited to visit the Rouchon Industries IR Hub at http://www.agoracom.com/ir/rouchonindustries where they can post questions and receive answers or review questions and answers already posted by other investors. Alternatively investors can email questions and correspondence to [e-mail].

About Rouchon Industries Inc., dba Swiftech (PINK SHEETS: RCHN) Swiftech offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM's, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech is the development, manufacturing, and sales of thermal management products. They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today's most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech's website at: http://www.swiftech.com or you can email us at [e-mail]

Safe Harbor

This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.

Contacts: Swiftech 151 West Victoria Street Long Beach, CA 90805 USA [e-mail] http://agoracom.com/ir/RouchonIndustries