Protocall's TitleMatch Signs Movie Deal with Eros Entertainment

  
    
  
  
    
      TitleMatch Entertainment Group, a subsidiary of Protocall Technologies 
      Incorporated (OTCBB:PCLI), today announced completion of a distribution 
      deal with Eros Entertainment Inc. (LSE:EROS.L), one of the world’s 
      largest producers and distributors in the multi-billion dollar market 
      for films from India – often referred to as “Bollywood.” 
      The agreement will make a wide range of Eros new release and catalog 
      movies available through the TitleMatch DVD On-demand™ 
      service.
    
    
      Sales of Bollywood movies in the U.S. represent a $1.5 billion yearly 
      market that is expected to grow by 16% annually over the next five years – 
      bringing U.S. sales to over $3 billion. The category does more business 
      in the U.S. than films from any other country, according to the Internet 
      Movie Database, an organization that tracks box office sales in several 
      countries. Eros represents nearly 70% of all Bollywood movie titles 
      marketed around the world.
    
    
      “TitleMatch offers an intelligent way for us 
      to quickly expand our market presence in the retail channel,” 
      said Ken Naz, CEO of Eros U.S. operations. “The 
      TitleMatch service is unique in its ability to eliminate inventory 
      manufacturing and shipping costs, which can be quite significant.”
    
    
      Today’s announcement follows a recent deal 
      with Internet retailer Overstock.com and the January unveiling of a 
      first of its kind DVD On-Demand system that uses the Content Scramble 
      System (CSS) encryption, which has been deemed essential by most major 
      Hollywood studios for on-demand production of premium entertainment.
    
    
      “Eros commands a significant presence in the 
      international movie industry and their movies represent an enormous 
      revenue opportunity for TitleMatch and our retail partners,” 
      said Syd Dufton, President of TitleMatch Entertainment. “Bollywood 
      movies in particular are growing in popularity here in the U.S. and our 
      DVD on-demand service is the perfect way to bring more of these and 
      other popular movies to market. Our shareholders and customers should 
      look forward to more exciting announcements as momentum for our service 
      continues to grow with Hollywood studios and retailers.”
    
    
      The TitleMatch DVD On-demand system lets movie studios and retailers 
      burn video content directly in stores and at website distribution 
      centers at the time orders are placed. For online orders, consumers 
      browse and select available titles from an etailer's website with orders 
      produced at product distribution centers or store locations by using the 
      system's TitleMatch Factory™. At retail 
      stores, consumers can browse and select available products from 
      multi-media touch-screen display terminals located on the sales floor. 
      Orders are produced behind the counter on the TitleMatch Factory by 
      store personnel in minutes.
    
    
      About Eros International plc
    
    
      Eros International plc, an integrated media and entertainment company, 
      is a global player in the Bollywood arena. Eros operates on a vertically 
      integrated studio model - producing films as well as distributing films 
      across formats globally via cinemas, home entertainment, television 
      formats and new media. Established in 1977, Eros International has three 
      decades of market leadership as an international owner-distributor of 
      Indian films. The company operates in over 50 countries with worldwide 
      offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It 
      has built a business model around the release of new films and the 
      exploitation of a film library containing more than 1,300 titles, making 
      it one of the largest content owners in the business. Other business 
      streams include high-definition DVDs, mobile downloads and on-demand 
      digital online services. Visit www.erosentertainment.com 
      for more information.
    
    
      About TitleMatch Entertainment
    
    
      A division of Protocall Technologies Incorporated (OTCBB:PCLI), 
      TitleMatch Entertainment Group is the innovator of on-demand content 
      distribution. Its flagship TitleMatch DVD On-Demand(TM) service allows 
      retailers to burn brand-name CD and DVD products at their stores and 
      website distribution centers. The company's proprietary systems enable 
      retailers to reduce their reliance on costly physical inventory, expand 
      their selection of products, eliminate shrinkage and out-of-stock 
      situations, speed time to market for new products and improve their 
      operating margins with minimal space requirements. In January 2007, 
      TitleMatch unveiled a first of its kind DVD On-Demand service with CSS 
      (Content Scramble System) encryption, the same content protection scheme 
      used on mass-produced discs and incorporated into all DVD players. Visit www.TitleMatch.com 
      for more information.
    
    
      The information contained in this news release, other than historical 
      information, consists of forward-looking statements that involve risks 
      and uncertainties that could cause actual results to differ materially 
      from those described in these statements. Forward-looking statements 
      regarding the timing of developing, testing and releasing existing and 
      new products, of marketing and selling them, of deriving revenues and 
      profits from them, as well as the effects of those revenues and profits 
      on the company's margins and financial position, are uncertain because 
      many of the factors affecting the timing of those items are beyond the 
      company's control.