Protocall Technologies Announces the Appointment of Mark Benedikt as Chief Executive Officer

Protocall Technologies Announces the Appointment of Mark Benedikt
as Chief Executive Officer
Microsoft Technical Manager to Lead Company; Brings Seasoned Management
Experience and Deep Technology Expertise 


COMMACK, N.Y., June 13  /PRNewswire-FirstCall/ -- Protocall Technologies
Incorporated (OTC:PCLI) (BULLETIN BOARD: PCLI)  announced today that the Board
of Directors has appointed Mark Benedikt as Chief Executive Officer, effective
July 1, 2005.  Mr. Benedikt is currently on the Board of Directors of Protocall
and will retain his seat on the board.  Mr. Benedikt joins Protocall
Technologies from Microsoft Corporation (NASDAQ:MSFT), where he holds the title
of Senior Engineering Manager for Worldwide Operations Security Services.  In
that role, Mr. Benedikt has been the lead Research and Development Engineer
responsible for all key anti-piracy features on all optical media platforms,
for all product families, all channels, all regions, inclusive of the company's
flagship Windows and Office product lines.  Mr. Benedikt will be leaving
Microsoft at the end of June to take the senior leadership role at Protocall.

On April 15, 2005, Mr. Benedikt was appointed to the Protocall Technologies
Board of Directors to Chair the Technology Committee.  In addition to the board
responsibilities, Mr. Benedikt has been serving as the company's Interim Chief
Technology Officer until such time as a final candidate is selected and offered
this leadership position.  In these roles, Mr. Benedikt has been instrumental
in formulating the strategic vision and technical roadmap necessary to drive
the company forward to new opportunities with new prospective customers.

Mr. Benedikt, in his current capacity at Microsoft, is the technical lead
responsible for product security research and development efforts of next-
generation intellectual property protection measures and systems.  Mr. Benedikt
is considered to be a thought leader in the field of optical media security
architecture at Microsoft.  Mr. Benedikt has designed and developed a
significant number of novel optical media-based security devices and systems
that are patent pending for Microsoft with the US Patent and Trademark Office
and other worldwide intellectual property protection organizations.

Mr. Benedikt has supported Microsoft in a number of key legal matters, from a
technical perspective, including providing expert witness testimony for the
post-DOJ multi-state Over Charge Case (OCA).  In addition, Mr. Benedikt has
lectured on the topic of Next Generation IP Security Features, Measures and
Systems to both internal and external audiences, including U.S. government
security agencies.  Mr. Benedikt has received several Technical Excellence
Awards from Microsoft senior management for significant contributions to
advancing proprietary manufacturing engineering technology.

Prior to joining Microsoft in 2001, Mr. Benedikt had been a successful
entrepreneur founding, owning and driving three distinct and successful
engineering technology concerns: Epixion, LLC from 1998 to 2001, where Mr.
Benedikt drove the software consulting concern that provided rapid software
prototyping services to Seattle-based high-tech start-ups; PointSource Systems,
P.S. from 1987 to 1998, where Mr. Benedikt was the lead engineer providing IT
infrastructure security services; and Decision Technologies Corporation from
1983 to 1987, where Mr. Benedikt managed the successful development and
deployment of an industrial engineering decision support AI system for mass
scale industrial applications such as integrated circuit wafer fabrication
process systems as deployed by Intel and AMD.

Mr. Benedikt received his undergraduate degree in Electrical Engineering from
the University of California, Berkeley.  Mark is a member of the Institute of
Electrical and Electronic Engineers (IEEE) and the Association for Computing
Machinery (ACM).

Bruce Newman, founder and current CEO, is stepping down to pursue other
interests.  Mr. Newman stated, "I am very proud of our progress over the last
several years and look forward to supporting Mark as he steps up to lead
Protocall at an extremely exciting stage of our development.  I am confident
that Mark's vision, technology expertise and senior management skills will
create tremendous value for our shareholders."

"We are very excited about Mark assuming the role of CEO and the strong
leadership he will provide.  His extraordinary career at Microsoft and earlier
track record as a seasoned manager of cutting-edge technology will keep
Protocall at the forefront of the media-on-demand marketplace.  Mark has been
working very closely with the Board as a Corporate Director over the past
several months. In addition, Mark has been serving the Board as our lead
technology consultant, helping us to drive key strategic technology decisions.
Therefore, Mark has had an opportunity to truly understand the company and its
potential.  I believe that Mark is well positioned to take on this senior
leadership role," stated Peter Greenfield, Chairman of the Board of Directors.

Mark Benedikt stated, "I have had the pleasure of working closely with the
Board of Directors since early February of this year reviewing and advising the
company on technology matters related to systems development, product strategy
and technology budgeting and investing.  This vantage point has given me the
opportunity to clearly recognize the value that the Just-in Time/Build-
to-Order, on-demand operating model has to offer in the marketplace.

"There is no question that on-demand media production is going to be a key
component of delivering bits to end customers for many years to come.  There
are several key enabling technologies that have only recently come together to
truly make this a viable alternative to the traditional stamped media
manufacturing supply chain model.

"Protocall has devoted the past four plus years to developing a world- class,
fully automated, proprietary IP-based, highly extensible, industrial strength
end-to-end system.  This technology platform is now going to set new standards
for excellence in both the B2C (Business to Consumer) as well as the B2B
(Business to Business) vertical applications marketplace.

"Protocall is well positioned for success since that they are the market
leaders as well as the market makers.  I am honored to serve in this senior
management role and look forward to taking the company to new levels of
achievement and market leadership."

About Protocall Technologies

Protocall Technologies Incorporated is the innovator of on-demand digital
content distribution.  Its flagship product line, the SoftwareToGo(R)
electronic delivery system is the industry's standard for on-site production of
brand name software media, for both traditional and Web "eTailers". Protocall
provides retailers and software publishers with specialized systems
programming, digital rights management and electronic merchandising services
for front and back-end fulfillment operations.  Market leaders CompUSA and
TigerDirect.com are both early adopters of Protocall's on-demand business
model.

Certain statements in this press release may contain forward-looking
information within the meaning of Rule 175 under the Securities Act of 1933 and
Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the
safe harbor created by those rules.  All statements, other than statements of
fact, included in this release, including, without limitation, statements
regarding potential future plans and objectives of the companies, are forward-
looking statements that involve risks and uncertainties.  There can be no
assurance that such statements will prove to be accurate and actual results and
future events could differ materially from those anticipated in such
statements.  Technical complications that may arise could prevent the prompt
implementation of any strategically significant plan(s) outlined above.  The
company cautions that these forward-looking statements are further qualified by
other factors including, but not limited to, those set forth in current and
periodic reports and other documents filed by Protocall Technologies with the
U.S. Securities and Exchange Commission.  Protocall Technologies undertakes no
obligation to publicly update or revise any forward-looking statements,
whether, as a result of new information, future events, or otherwise. 

DATASOURCE: Protocall Technologies Incorporated



CONTACT:  Donald J. Hoffmann, Vice President and Chief Operating Officer,

Protocall Technologies, [phone], ext. 210

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