General Cannabis Joins OTCQX U.S.

General Cannabis, Inc.

 (OTCQX: CANA), a technology-based Internet marketing services company, today announced that its common stock is now trading on the OTC market's highest tier, OTCQX, under the ticker symbol "CANA."

"We are pleased to announce that our stock is now trading on the OTCQX," said Jim Pakulis, Chief Executive Officer of General Cannabis. "Typically, trading on the OTCQX provides shareholders the opportunity to participate in a broader and more active market. It also provides greater accessibility, transparency and liquidity."

The Lebrecht Group, APLC will serve as General Cannabis' Designated Advisor for Disclosure ("DAD") on OTCQX, providing guidance on the OTCQX requirements and assisting with the Company's corporate access initiatives.

Investors can find current financial disclosure and Real-Time Level 2 quotes for General Cannabis at www.otcqx.com and www.otcmarkets.com.

About General Cannabis

General Cannabis, Inc., (OTCQX: CANA) a technology-based Internet marketing services company, offers customers an integrated suite of services including media, technology, marketing and management. Founded in 2010, General Cannabis is headquartered in Newport Beach, California.

About OTC Markets Group

OTC Markets Group Inc. (OTCQX: OTCM) operates the world's largest electronic marketplace for broker-dealers to trade unlisted stocks. Our OTC Link™ platform supports an open network of competing broker-dealers that provide investors with the best prices in over 10,000 OTC securities. In 2010, securities on OTC Link traded over $144 billion in dollar volume, making it the third largest U.S. equity trading venue after NASDAQ and the New York Stock Exchange. We categorize the wide spectrum of OTC-traded companies into three tiers -- OTCQX (the quality-controlled marketplace for investor friendly companies), OTCQB® (the U.S. reporting company marketplace for development stage companies), and OTC Pink™ (the speculative trading marketplace) -- so investors can identify the level and quality of information companies provide. To learn more about how OTC Markets Group makes the unlisted markets more transparent, informed, and efficient, visit www.otcmarkets.com.

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). General Cannabis, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. General Cannabis, Inc. undertakes no obligation to revise these statements following the date of this news release.