Screen Giant Outdoor Video Billboards Perform Flawlessly at Recent FIS World Cup Ski Races

  
    
  
  
    
      Screen Giant Media Corp., a specialty digital marketing subsidiary of 
      Heritage Media Corporation (PINKSHEETS: HMCP), today announced that it 
      has successfully completed its first contract with Quebec-based 
      Precision Timing International, a world leader in sports timing 
      technology and event expertise.
    
    
      Screen Giant supplied high-resolution full-color outdoor video screens 
      for the FIS World Cups which took place in the majestic Canadian Rockies 
      at Panorama, British Columbia and Lake Louise, Alberta. The Races were 
      held at Panorama on Nov 24-25, 2007 and at Lake Louise on Nov 24-25, 
      2007 as well as Dec 1-2, 2007.
    
    
      These LED video displays were extremely important to the racers. After 
      crossing the finish line, they could immediately look to see where they 
      had placed in the race and what the times were. Spectators could also 
      monitor intermediate times to see if a racer had a chance to win, making 
      the event more exciting for them.
    
    
      Ski hills are a big challenge for display companies, with temperatures 
      ranging between -15 and -25 degrees Celsius and wind chills in the -30 
      degree Celsius range. Also, Lake Louise faces directly south into the 
      winter sun so brightness is a major factor. With Screen Giant video 
      boards generating 10,000 nits of brightness, viewing was no problem 
      despite the sun.
    
    
      Screen Giant Media provides customized advertising opportunities for 
      blue chip organizations like Coca Cola, Westjet Airlines, Warner 
      Brothers and Alberta Treasury Branches. These organizations have 
      benefited from increased exposure and message retention as a direct 
      result of this new digital medium.
    
    
      About Heritage & Screen Giant
    
    
      Heritage Media Corporation, through its subsidiary Screen Giant Media 
      Corporation, engages in the strategic placement of large, multimedia 
      video billboards and the subsequent management of all programming 
      content. Established in 2003, Screen Giant has moved quickly to become 
      an industry leader in digital advertising and promotions. Discover more 
      about this innovative company at www.screengiant.com.