Natural Harmony Foods (PK) (USOTC:NHYF)
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Natural Harmony Foods, Inc. (Pink Sheets: NHYF), a
producer and marketer of unique, natural protein foods, announced
today that two 30-second television commercials in support of the
company's SoyLean(R) brand products will begin airing this week in
select markets across the Southeastern United States.
Natural Harmony Foods already has executed buys for the recently
produced commercials on the Food Network in Atlanta and Tampa as well
as on HGTV in Jacksonville, and expects to add placements in other
DMA's as the retail rollout of SoyLean(R) progresses over the coming
weeks. The commercials leverage the tagline "SoyLean: real natural
beef, 70% less fat. I can live with that."
"For several weeks now, Natural Harmony Foods has successfully
moved product utilizing in-store demonstrations as our primary vehicle
to secure customer trial, and we are very excited about the early
response to the brand and the concept," said Sam Dewar, president of
Natural Harmony Foods. "We are optimistic that the new television
campaign will help solidify our brand message in these key markets,
and we expect to expand the scope of these placements as appropriate."
The television commercials currently airing in Atlanta, Tampa and
Jacksonville also may be viewed on the Natural Harmony Foods web site
at www.naturalharmonyfoods.com.
"To reach our consumers from various angles, Natural Harmony Foods
is producing a free-standing insert with $1.00-off coupons that will
reach five million newspaper readers this January, and we also are
considering several shorter-term radio and billboard opportunities,"
added Dewar. "We are working diligently to expand our retail reach,
communicate the uniqueness of the SoyLean(R) brand and encourage
product trial."
Natural Harmony Foods' SoyLean(R) brand products marry the taste
and nutrition of natural, lean meat with heart-healthy soy protein.
Targeting a broad range of consumers who enjoy the taste and texture
of real meat but who want to eat healthier, the products are low in
fat, saturated fat, calories and cholesterol with no trans fats.
SoyLean(R) brand products are currently available in all Publix
Super Markets throughout the Southeastern United States. The company
is in negotiations with other major supermarket and whole food chains
to place SoyLean(R) products in additional retail locations.
About Natural Harmony Foods
Natural Harmony Foods, Inc. (Pink Sheets: NHYF) is an innovative
food company dedicated to producing healthy, flavorful, convenient
foods that fit the lifestyles of individuals looking to make better,
health conscious diet choices without sacrificing taste. For more
information about Natural Harmony Foods, SoyLean(R) products, and
helpful Internet links, please visit www.naturalharmonyfoods.com. NHYF
Shareholders are encouraged to register on the "Investor Relations"
page to receive ongoing Natural Harmony Foods news updates, and/or
search "NHYF" on www.pinksheets.com for current financial information
on the company.
Legal Notice Regarding Forward-Looking Statements:
"Forward-looking statements" as defined in the Private Securities
Litigation Reform Act of 1995 may be included in this news release.
These statements relate to future events or our future financial
performance. These statements are only predictions and may differ
materially from actual future results or events. Natural Harmony Foods
disclaims any intention or obligation to revise any forward-looking
statements whether as a result of new information, future developments
or otherwise. There are important risk factors that could cause actual
results to differ from those contained in forward-looking statements,
including, but not limited to risks associated with changes in general
economic and business conditions, actions of our competitors, the
extent to which we are able to develop new products/services and
markets for these, the time and expense involved in such development
activities, the level of demand and market acceptance for our
products/services, and changes in our business strategies.