NEW GENERATION CONSUMER GROUP ANNOUNCES SHAREHOLDER UPDATE

NEW GENERATION CONSUMER GROUP ANNOUNCES SHAREHOLDER UPDATE

WHITTIER, CA -- October 1, 2015 -- InvestorsHub NewsWire -- New Generation Consumer Group Inc. (OTC PINK: NGCG) New Generation Consumer Group Inc. announces update to its shareholders on company progress.

Fellow Shareholder:

New Generation Consumer Group, Inc. (NGCG) is enthused by several opportunities, which are currently being reviewed and pursued by the companys management team. These initiatives warrant thorough consideration as they may hold the potential to be significant for the growth, stability, and profitability of the company to build market share and drive sustained returns for its investors.

As reported on August 19, 2015, NGCG investors were made aware that Ken Shamrock, UFC Hall of Famer, and his business partner, Des W. Woodruff, owner of FreeTradingVideos.com, Inc. dba Grok Trade, visited NGCG headquarters, on September 1, 2015, to discuss potential strategic partnerships. Restating the June 10, 2015 company announcement, Shamrock and NGCG entered an agreement whereas Shamrock will serve as celebrity talent for the brands Mucho Macho and Topp Dog.

As a result of the September 1, 2015 meeting, new negotiations commenced between Woodruff and Shamrock and the companys officers in anticipation to strike a deal for Woodruff to serve a meaningful and influential role alongside of NGCG and its team. Negotiations with Woodruff and Shamrock continue, and all parties are optimistic that an agreement will be reached soon. When an agreement is reached a press release will be posted.

On another note, NGCG is leveraging and expanding the Mucho Macho brand across all its product lines. NGCG is in the process of repackaging and reformulating the Hemp Life Water Infusers to become an all-natural water infuser. During this time, the company will be removing the product from Amazon. When the product is reproduced, it will be announced and immediately available.

NGCG has other upcoming products within its pipeline in various development cycles. As the scope and number of products by NGCG increases, so does our potential distribution network. As the company focuses on domestic distribution a number of opportunities have materialized with various chain stores and some have entered into the negotiation stage.

The team at NGCG is hard at work unlocking opportunities that may serve to benefit its investors and varied stakeholders. The NGCG organization is driven to succeed though hard work, and is confident in the opportunities ahead that will set the company on a path of continued growth and profitability.

NGCG thanks each of its investors for their continued support.

About New Generation Consumer Group, Inc.

New Generation Consumer Group, Inc. (NGCG) is a marketing and media company that currently operates through four separate divisions: Mucho Macho, VIP Spirits, Monster Marketing, and our Snack Division. Mucho Macho features Mucho Macho Michelada Mix as its featured product. Our VIP Spirits Division will feature Excuse as our premium liqueur brand. Our initial alcohol product will be a Top Shelf Liqueur infused Premium Imported Vodka in a variety of different flavors, followed by Excuse Whiskey. Monster Marketing provides graphic design, web development, and brand management, in addition to other various services to its clients to help them gain more customers, increase sales, aid in selling products and services and or to create brand awareness. Our snack division brings consumers spicy and intense flavoring of noticeable quality for todays particular tastes. Additional information may be found at http://www.newgencg.com, https://www.facebook.com/muchomachomichelada, or https://twitter.com/MuchoMachoMiche.

Safe Harbor and Forward-Looking Statements

This press release contains forward-looking statements. Words such as "expects," "intends," "believes," and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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