Pure's Major Corporate Adjustments Briefly Postpones Filing

LAS VEGAS, April 16, 2015 /PRNewswire/ -- Pure Hospitality Solutions, Inc., (OTC: PNOW) announced today, that the Company has made major corporate adjustments that briefly postponed its year-end filings.

"In directing our attention to the 2015/2016 $30 plus billion dollar Latin American online travel market, as previously mentioned, we intended to make some bold adjustments to our business strategy," stated Melvin Pereira, President of Pure Hospitality Solutions, Inc. "And we most certainly did! Unfortunately in doing so, we have triggered a few subsequent events that will significantly impact our audit and has extended the Company past its filing dates. We will however, have the updated disclosures completed and filed within the upcoming week."

On March 1^st 2015, management made an announcement that the Company "made a bold adjustment for the overall advancement" of PURE's fiscal health and growth. Only, it was unexpected that after these major corporate adjustments were initiated, management would begin achieving its goals at the speed and magnitude that it did. Achievements including: significantly reducing the monthly burn, substantially eliminating corporate debt, largely divesting capital exhaustive assets and signing Oveedia's first online travel client. These are all indicative of the major corporate adjustments the Company's business plan underwent – all primarily in March; partly April. While these items will mostly be presented as subsequent events within the financials, their elements still weigh heavily on how the report's projected outlook is presented.

Mr. Pereira concluded, "While remaining timely, on an 'optional reporting system' is important to us, expanding financially is even more important. We certainly expect to see PURE as a technology based operation, with little to no legacy debt remaining and a valuation some predict will exceed $40M relatively soon after launch. We will become the Central American-Caribbean online travel hub and surely be done with this penny stock nonsense. May our long-term supporters reap the greatest reward!"

About Pure Hospitality Solutions, Inc. 
PURE provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. The Company's vision is to build competitive operations in the areas of (i) online marketing and hotel internet booking engine services, (ii) hotel branding and, (iii) own, operate and in some instances develop, boutique hotels under the new, "by PURE" brand.

PR Links:

PURE Website: http://www.purenow.solutions/ 
PURE PNOW Ticker Info: www.purenow.solutions/pure-investors-relations/ 
PURE TripAdvisor Central America Analysis: http://www.purenow.solutions/wp-content/uploads/2015/01/Tripadvisor.jpg 
PURE Glossary– OTA: http://www.purenow.solutions/pure-glossary/ 
eMarketer – Online Travel Sales Explode in Latin America: http://www.emarketer.com/Article/Online-Travel-Sales-Explode-Latin-America/1009493 
Barclays Capital: http://investmentbank.barclays.com/ 
PURE Press – New Online Hotel Booking Engine Oveedia: http://www.purenow.solutions/oveedia/ 
PURE's Oveedia Aligns with Sabre Travel Network: http://www.purenow.solutions/sabre-travel-network/ 

Related Links:

Pure Hospitality Solutions, Inc. Pinterest: http://www.pinterest.com/purehss/ 
Pure Hospitality Solutions, Inc. Facebook: https://www.facebook.com/PUREnow 
Pure Hospitality Solutions, Inc. Twitter: https://twitter.com/purehss 
Pure Hospitality Solutions, Inc. Google +: https://plus.google.com/+PurenowSolutionsplus/ 
Pure Hospitality Solutions, Inc. LinkedIn: https://www.linkedin.com/company/pure-hospitality-solution 

Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

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SOURCE Pure Hospitality Solutions, Inc.

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