The Marketing Alliance Raises Annual Cash Dividend to $0.38 Per Share

The Marketing Alliance, Inc. (OTC: MAAL) (“TMA”), a provider of services and distributor of products to independent insurance agencies throughout the United States, today announced that its Board of Directors authorized a $0.38 per share cash dividend for shareholders of record on December 15, 2011, to be paid on or about January 31, 2012.

This is the latest dividend payment to shareholders, and an increase of 22.9% over the 2010 cash dividend of $0.34 per share (before giving effect to the 10% stock dividend paid July 15, 2011). An increase in dividends of $0.04 per share and the 10% stock dividend lead to an increase of approximately 23%.

About The Marketing Alliance, Inc.

Headquartered in St. Louis, MO, TMA is one of the largest organizations providing support to independent insurance brokerage agencies, with a goal of providing members value-added services on a more efficient basis than they can achieve individually.

Investor information can be accessed through the shareholder section of TMA’s website at http://www.themarketingalliance.com/si_who.cfm.

Forward Looking Statement

Investors are cautioned that forward-looking statements involve risks and uncertainties that may affect TMA's business and prospects. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. These statements involve a number of risks and uncertainties, including, but not limited to, general changes in economic conditions. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so.