The Marketing Alliance Announces Stock Repurchase Program; Board of Directors Authorizes Company to Purchase up to 100,000 Share

The Marketing Alliance, Inc. (Pink Sheets: MAAL)
("TMA"), a consortium of independent life insurance brokerage general
agencies located throughout the United States, today announced that
its Board of Directors has authorized a program allowing the Company
to repurchase up to 100,000 shares of TMA common stock until December
31, 2006. The shares may be purchased from time to time in open market
transactions depending on price and availability, however there are no
assurances that purchases will be made. At June 30, 2005, there were
approximately 2.0 million shares of TMA common stock outstanding.
   Timothy M. Klusas, TMA's President, stated, "This authorization
allows TMA to return a larger portion of its cash flow to investors,
while retaining flexibility with the balance of its free cash. This
authorization also reflects the Board's continued confidence in the
Company's future prospects."

   ABOUT THE MARKETING ALLIANCE, INC.

   Headquartered in Pittsburgh, PA, TMA is one the largest
organizations providing support to independent insurance brokerage
agencies, with a goal of providing members value-added services on a
more efficient basis than they can achieve individually. TMA's network
is comprised of approximately 150 independent life brokerage and
general agencies in 43 states. Investor information can be accessed
through the shareholder section of TMA's website at
http://www.themarketingalliance.com/si_who.cfm.

   FORWARD LOOKING STATEMENT

   Investors are cautioned that forward-looking statements involve
risks and uncertainties that may affect TMA's business and prospects.
Any forward-looking statements contained in this press release
represent our estimates only as of the date hereof, or as of such
earlier dates as are indicated, and should not be relied upon as
representing our estimates as of any subsequent date. These statements
involve a number of risks and uncertainties, including, but not
limited to, general changes in economic conditions. While we may elect
to update forward-looking statements at some point in the future, we
specifically disclaim any obligation to do so.