The Marketing Alliance Announces Fiscal Year 2006 Third Quarter Financial Results

The Marketing Alliance, Inc. (Pink Sheets: MAAL):

   --  $2.5 Million of Working Capital and No Long-Term Debt at
        December 31, 2005

   --  Dividend of $0.15 Paid January 31, 2006

   --  Company Relocates Corporate Headquarters to St. Louis

   The Marketing Alliance, Inc. (Pink Sheets: MAAL) ("TMA"), a
consortium of independent life insurance brokerage general agencies
located throughout the United States, today announced its fiscal 2006
third quarter financial results for the three months ended December
31, 2005 (see attached tables). As previously announced, TMA's Board
of Directors approved a change in the Company's fiscal year to the
twelve months ending March 31st from a calendar year ending on
December 31st. The next quarterly period the Company will report will
be its fiscal 2006 fourth quarter ending March 31, 2006.
   Timothy M. Klusas, TMA's President, stated, "We are pleased by our
progress, as evidenced by favorable year-over-year comparisons in
operating results in both the third quarter and for our fiscal
year-to-date. These improvements, despite lower revenues in the
periods, demonstrate our progress in reducing costs and gaining
efficiencies, positioning us to successfully grow the enterprise. We
continue to benefit from initiatives begun more than a year ago,
including economies of scale generated at our Business Services Center
in Omaha. TMA's Business Services Center allows our independent
agencies to allocate more time and resources to growing their
businesses, resulting in cost-efficiencies for our members and TMA."
   Revenues for the three-month period ended December 31, 2005 were
$4.3 million versus $4.8 million reported by the Company in the prior
year period. Gross margin improved to $510,470, or 11.9% of revenues,
from $499,038, or 10.4% of revenues, in the same period last year.
Operating expenses for the three-month period ended December 31, 2005
decreased by 5.4% to $811,839 from $855,347 in the same period last
year. Improved gross margin and lower total operating expenses
produced a narrowed operating loss of $301,369 versus $356,309 in the
same period last year. However, lower realized and unrealized gains on
investments, and other expenses produced a net loss of $158,132, or
$0.08 per share, for the third quarter of fiscal 2006 as compared to a
net loss of $3,101, or $0.00 per share, in the same period one year
ago.

   FINANCIAL CONDITION

   TMA's balance sheet at December 31, 2005 reflected working capital
of $2.5 million and no long-term debt.

   COMPANY RELOCATES HEADQUARTERS TO MORE CENTRALIZED MIDWEST
LOCATION

   TMA recently announced the relocation of its corporate
headquarters to the St. Louis metro area and the closing of its
business offices in Pittsburgh, PA. This is expected to provide
management with better access to TMA's independent life brokerage and
general agencies, which are spread across the country. The added space
and functionality of this new location should support TMA's
infrastructure development well into the future. The Company does not
expect to incur any material start-up costs related to this
relocation.
   Mr. Klusas concluded, "By joining the TMA network, distributors
can access a broad product matrix offered by the industry's most well
respected life and annuity providers, offer their customers a
multitude of carriers and utilize centralized business services. We
feel that our business model is unique and enhances the businesses of
our distributors at all levels."

   ABOUT THE MARKETING ALLIANCE, INC.

   Headquartered in St. Louis, MO, TMA is one of the largest
organizations providing support to independent insurance brokerage
agencies, with a goal of providing members value-added services on a
more efficient basis than they can achieve individually. TMA's network
is comprised of independent life brokerage and general agencies in 43
states. Investor information can be accessed through the shareholder
section of TMA's website at
http://www.themarketingalliance.com/si_who.cfm.
   TMA stock is traded in the "pink sheets" (www.pinksheets.com)
under the symbol "MAAL". These shares may be purchased or sold through
any broker, or through a market-maker in TMA stock, such as Robotti &
Company.

   FORWARD LOOKING STATEMENT

   Investors are cautioned that forward-looking statements involve
risks and uncertainties that may affect TMA's business and prospects.
Any forward-looking statements contained in this press release
represent our estimates only as of the date hereof, or as of such
earlier dates as are indicated, and should not be relied upon as
representing our estimates as of any subsequent date. These statements
involve a number of risks and uncertainties, including, but not
limited to, general changes in economic conditions. While we may elect
to update forward-looking statements at some point in the future, we
specifically disclaim any obligation to do so.

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                 Consolidated Statement of Operations

                        Quarter Ended              Year To Date
                                                  9 Months Ended
                    12/31/2005   12/31/2004   12/31/2005   12/31/2004

Revenues           $ 4,303,740  $ 4,808,411  $12,367,057  $12,757,852
                   ------------ ------------ ------------ ------------

Distributor
 Related Expenses
 Distributor bonus
  & commissions
  paid             $ 3,098,396    3,542,730    7,939,115    8,676,043
 Business
  processing &
  distributor
  costs                694,874      766,643    1,968,589    2,234,126
                   ------------ ------------ ------------ ------------
   Total             3,793,270    4,309,373    9,907,704   10,910,169
                   ------------ ------------ ------------ ------------

   Gross Profit        510,470      499,038    2,459,353    1,847,683

Operating Expenses     811,839      855,347    2,200,164    2,196,065
                   ------------ ------------ ------------ ------------

   Operating
    Income (Loss)     (301,369)    (356,309)     259,189     (348,382)

Other Income
 (Expense)
Interest &
 dividend Income
 (net)                  40,625       21,140       65,138       41,754
Realized &
 unrealized gains
 on investments
 (net)                  55,153      178,325      334,127       38,825
Interest expense          (663)      (1,008)      (4,625)     (10,604)
Other income
 (expense)             (70,878)      55,584     (149,964)     (58,415)
                   ------------ ------------ ------------ ------------

Income (Loss)
 Before Provision
 for Income Tax       (277,132)    (102,268)     503,865     (336,822)

Benefit
 (provision) for
 income taxes          119,000       99,167     (220,000)     179,367
                   ------------ ------------ ------------ ------------

   Net Income
    (Loss)            (158,132)      (3,101) $   283,865  $  (157,455)
                   ============ ============ ============ ============

Shares Outstanding   2,036,747    2,036,747    2,036,747    2,036,747

   Operating
    Income (Loss)
    per Share      $     (0.15) $     (0.17) $      0.13  $     (0.17)
   Net Income
    (Loss) per
    Share          $     (0.08) $     (0.00) $      0.14  $     (0.08)


            Consolidated Selected Balance Sheet Items As of


       Assets                                 12/31/2005    3/31/2005
Current Assets
 Cash                                        $   153,844  $   451,228
 Receivables                                   4,734,589    4,776,861
 Investments                                   2,713,067    1,929,600
 Other                                           350,602      287,826
                                             ------------ ------------
   Total Current
    Assets                                     7,952,102    7,445,515

Other Non Current
 Assets                                          490,566      460,754
                                             ------------ ------------

   Total Assets                              $ 8,442,668  $ 7,906,269
                                             ============ ============

   Liabilities & 
    Stockholders' Equity

Total Current
 Liabilities                                 $ 5,499,521  $ 4,941,478
                                             ------------ ------------

Total Liabilities                              5,499,521    4,941,478

Stockholders' Equity                           2,943,147    2,964,791
                                             ------------ ------------

   Liabilities & Stockholders'
    Equity                                   $ 8,442,668  $ 7,906,269
                                             ============ ============

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