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| Name | Symbol | Market | Type |
|---|---|---|---|
| Loreal Co (PK) | USOTC:LRLCY | OTCMarkets | Depository Receipt |
| Price Change | % Change | Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Traded | Last Trade | |
|---|---|---|---|---|---|---|---|---|---|---|
| -0.58 | -0.66% | 87.88 | 87.87 | 88.08 | 88.41 | 87.59 | 88.33 | 84,090 | 21:04:04 |
From Jul 2019 to Jul 2024
By Marc Bisbal Arias
L'Oreal SA (OR.FR) said Friday that it has acquired ModiFace, a Canadian augmented reality and artificial intelligence company, for an undisclosed amount.
The French company said that the acquisition is in line with its digital acceleration strategy to provide its brands with innovative technologies in terms of beauty experience.
ModiFace employs nearly 70 engineers and has developed 3-D virtual makeup and skin-diagnosis technologies.
"ModiFace will support the reinvention of the beauty experience around innovative services to help our customers discover, try and choose products and brands," said Lubomira Rochet, chief digital officer at L'Oreal.
ModiFace will be part of L'Oreal's digital services factory and will continue to be based in Toronto, where it was founded 11 years ago, L'Oreal said.
Write to Marc Bisbal Arias at marc.bisbalarias@dowjones.com
(END) Dow Jones Newswires
March 16, 2018 04:07 ET (08:07 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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