The Fresh Diet Names Foodtech Pioneer Bryan Janeczko as its New CEO

BONITA SPRINGS, Fla., Jan. 21, 2015 /PRNewswire/ -- Innovative Food Holdings, Inc. (OTCQB: IVFH) (the "Company"), a leading nationwide provider of specialty foods, healthcare foods, gluten free foods, and direct from source artisanal foods, to the professional foodservice market, and the leading, direct to consumer, freshly prepared, meal company in the United States, today announced that Bryan Janeczko has been appointed as The Fresh Diet's Chief Executive Officer, effective immediately. The Fresh Diet, Inc. is a wholly owned subsidiary of Innovative Food Holdings, Inc.

The appointment of Mr. Janeczko, a successful pioneer in the fresh meal space and a highly regarded foodtech executive, signifies the Company's desire to further expand The Fresh Diet's focus on driving the food and customer experience and growing revenues in existing and new markets, for The Fresh Diet. The Fresh Diet meals are delivered directly, from kitchen to doorstep, to consumers in 12 states, 44 metropolitan areas and over 570 cities and towns across the country using the Fresh Diet® platform.

Mr. Sam Klepfish, CEO of Innovative Food Holdings commented, "With more than 15 years of proven leadership experience and a strong track record, with demonstrated success of developing innovative solutions in the direct to consumer meal delivery space, Bryan brings a highly regarded wealth of knowledge and a history of success including the successful sale of a company in the fresh meal space, to our business, as we take action to capitalize on the tremendous growth opportunities in our market."

Mr. Klepfish continued, "In addition, I would like to thank Raj Rawal for his key role in leading The Fresh Diet. I am pleased that Raj will remain as an advisor to The Fresh Diet, and will be in a position to continue to add value to The Fresh Diet and to Innovative Food Holdings."

In 2003, Mr. Janeczko co-founded NuKitchen, a leading provider of premium, fresh prepared meals designed to promote weight management and healthy living. NuKitchen was the first of its kind, operating on a proprietary technology platform to deliver a complete days' worth of fresh, made-to-order meals on the day customers required them. After raising approximately $2 million in venture capital with NuKitchen and driving 100% year over year revenue growth for five years, NuKitchen was subsequently acquired by NutriSystem Inc. in 2008.

In addition to Mr. Janeczko's successful exit in the freshly prepared meal space, he has vast experience in developing and advising early stage food and foodtech companies in executing successful, scalable business initiatives. Mr. Janeczko's most recent success was leading the development and commercialization of Crock-Pot® Cuisine, a direct to consumer, subscription-based, meal delivery service for Jarden Corporation, a Fortune 500 consumer products company.

"I believe that the fresh meal market opportunity is greater than ever before and as the leader in the fresh meal space, The Fresh Diet is in a position to benefit from a multitude of market opportunities," commented Mr. Janeczko, who continued, "I am excited to lead The Fresh Diet and guide it so we can capitalize and execute on those opportunities."

Innovative Food Holdings, Inc., a leader in the daily delivery of specialty foods to chefs across the United States, acquired The Fresh Diet, Inc. in August 2014 and The Fresh Diet is operated as a wholly-owned subsidiary of Innovative Food Holdings. The Fresh Diet, Inc. is the nationwide leader in freshly prepared gourmet specialty meals, using the finest specialty, artisanal, direct from source ingredients, delivered daily, directly to consumers using The Fresh Diet® platform.

About Innovative Food Holdings  

Innovative Food Holdings' subsidiaries distribute the highest quality, specialty foods to foodservice businesses nationwide and offer freshly prepared meals and ingredients directly to consumers across the country through a proprietary specialty food platform.

In the direct to consumer channel, The Fresh Diet, Inc. (www.thefreshdiet.com) is the nationwide leader in the freshly prepared gourmet meal sector, using the finest specialty ingredients.  The meals are delivered directly, from kitchen to doorstep, to consumers in 12 states, 44 metropolitan areas and over 570 cities and towns across the country using the Fresh Diet® platform.  The Fresh Diet is a wholly owned subsidiary of Innovative Food Holdings.

In the foodservice space, IVFH's industry leading specialty food foodservice distribution programs offer over 7,000 specialty food, direct from source, organic, artisanal and gluten free products, which are used on a daily basis by approximately 40,000 of the leading professional chefs across the entire United States.

Forward-Looking Statements

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the current beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as "should," "could," "anticipate," "believe," "intend," "plan," "might," "potentially" or "expect." The Company does not intend to update these forward-looking statements. Information about third parties was supplied to the Company by third parties and we accept no responsibility for its accuracy.

Contact:
Management Contact				Investor Relations Contact
Sam Klepfish				James Carbonara
CEO				Regional Vice President, Hayden IR
[phone]				[phone]
[e-mail]				[e-mail]

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SOURCE Innovative Food Holdings, Inc.

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