Innovative Food Holdings Announces Launch of the "For The Gourmet" Storefront on Amazon.com

  Innovative Food  Holdings, Inc.'s (OTCBB: IVFH)
wholly owned subsidiary, For The Gourmet Inc., announced today that it has
begun selling its unique line of gourmet foods on Amazon.com. This is one
of several new consumer related initiatives planned by For The Gourmet
Inc., to extend, to the consumer, its array of gourmet products which were
previously available only through foodservice channels to professional
chefs.

The CEO of For The Gourmet, Mr. Sam Klepfish, commented, "The creation of our own unique 'For The Gourmet' branded storefront on Amazon.com provides heightened visibility of the company and its products. We believe that this will be one of several channels including our own website and other online offerings, through which we will offer our line of high quality gourmet products and superior customer service. Given the size of the retail market and what we believe are the uniqueness of our product and service offerings, we are truly excited to enter the retail market. We look forward to working to continue expanding that market for the company."

According to a National Association of the Specialty Food Trade report, the specialty food industry (of which gourmet food is a growing part) generated $48 billion in sales at the retail level in 2008, an 8.4% increase over 2007. In addition, the size of the specialty food sales on the retail level was four times larger then the specialty food market for foodservice. According to the same report, specialty foodservice sales in the United States totaled $12 billion in 2008.

Products are being added on a regular basis and are available for purchase at http://www.amazon.com/b/ref=sv_gf_img?ie=UTF8&node=1261253011 and include:

    *Over 200 Artisanal Cheeses (Hand cut to order) and more then 20
     cheese assortments
    *Kobe and Surf and Turf Grill assortments
    *All Natural Buffalo Steak & Burger assortments
    *Variety of Cheesecake Lollipops by David Burke
    *Live Lobsters
    *Gourmet Stocks and Demi Glaces
    *Full line of Molecular Gastronomy products from Albert Y Ferran
     Adria's Texturas
    *Imported Crabmeat and Crabcakes

Innovative Food Holdings, Inc., through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food.

Food Innovations, Inc., in partnership with one of the largest Foodservice distributors in the United States, provides the highest quality gourmet food products to professional chefs throughout the United States. To learn more, visit the Food Innovations website at www.foodinno.com. Food Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

For The Gourmet, Inc., through its website, and through additional sales channels, provides the highest quality gourmet food products to the retail consumer market. To learn more, visit the For The Gourmet website at www.forthegourmet.com. For The Gourmet is a wholly owned subsidiary of Innovative Food Holdings, Inc.

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipated, believed, intended, potentially or expected. The Company does not intend to update these forward-looking statements.

Media Contact: March Noble Communications Dylan Hundley [phone] [e-mail] Innovative Food Holdings, Inc. Sam Klepfish [phone] [e-mail] Innovative Food Holdings, Inc. [e-mail]