EyeCity.com, Inc. Releases Shareholder Updates Regarding Outstanding Share Reduction and Acquisition Strategy

EyeCity.com, Inc. (Pink Sheets:ICTY) announces today, July, 28, 2011, the following update to shareholders.

As CEO, I am happy to report that The Company has made great progress in our goals. Sincerely it has been a difficult year with frustrating delays, but also a year of increased focus and development.

We have been actively addressing the share structure of ICTY, reducing the amount of outstanding shares by retiring stock. This process will continue as a step closer to Pink Sheet compliance for a fully reporting company.

As a direct to consumer company we understand the dynamics of niche target marketing. The ability to aggregate specific consumer groups based upon media content. In this regard we have been developing new media applications leveraging direct to consumer marketing strategies, taking traditional direct response to new media platforms and social communities. To grow this opportunity, The Company is focusing on acquiring media assets as well as existing media companies with established consumer facing brands that would benefit from our expertise in direct to consumer marketing to monetize media assets, existing membership and consumer databases. This includes developing new incentive based advertising programs that would allow both CPM and CPA ad networks to generate revenue.

We are working very hard on taking ICTY to the next level and evolve our business strategy and adopt a 360 degree approach to digital marketing to reach consumers in all new media platforms and to take advantage of social media dynamics within niche consumer groups.

Immediate goals include:

• Continue progress to fully reporting Pink Sheet Compliance.
• Close an acquisition and/or merger with an existing media company that benefits from our content and direct to consumer monetization strategy.
• Continue to develop a web based incentive program, linked with a mobile media application for a 360 degree consumer reach to monetize media content.
• Attract new industry specific expertise.

We are currently in negotiations with two ideal acquisition candidates that benefit from the business combination. ICTY is also looking to raise funds by alternative means tied to an acquisition and has no plans of any financing that would adversely change share structure in the public float. We continue our policy of no capital rising through equity funding as well as reducing and retiring outstanding shares. This hopefully will continue to add value to existing shareholders as well as allow more favorable structure for business acquisition.

The company is working diligently on these new projects and expects to report additional progress within the 2011 calendar year. These projects are currently under development or in negotiation and we are determined to wait until they are fully completed before releasing to the public.

Thank you for the support and we look forward to building this company with the shareholders.

Kindest Regards,

ICTY Management Bradley Wilson, CEO

Safe Harbor Statement:

This news release includes forward-looking statements pertaining to future anticipated projected plans, performance and developments, intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Any statements on this news release that are not statements of historical fact should be considered forward-looking statements. These forward-looking statements generally can be identified by phrases such as "believes," "expects," "anticipates," "foresees," "forecasts," "estimates," "intends," or other words or phrases of similar import. Similarly, statements in this news release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

CONTACT: Eyecity.com, Inc.
         Bradley Wilson, CEO
         Contact:
         Investor Relations
         1-678-772-1148
         Email: [e-mail]