EyeCity.com, Inc. Becomes Echelon Brands, Ltd.

  
    
  
  
    
      EyeCity.com, Inc. (PINK SHEETS: ICTY) re-announced today that the 
      company recently submitted the necessary paperwork in order to change 
      the name of the corporation. As of Tuesday, October 07, 2008, the 
      company received the state-stamped copy of the name change. Going 
      forward the company will now operate as Echelon Brands, Ltd.
    
    
      Echelon Brands’ new management believes that 
      the change in the corporation’s name will 
      assist the company to more effectively communicate the company’s 
      new direction and overall business model to both shareholders and 
      customers.
    
    
      “Shareholders can expect to see the updated 
      company information on the Pink Sheets website in the coming days. I 
      believe in order for us to be successful at moving forward we need focus 
      on our shareholders’ comfort level and a great 
      place to start is by offering any and all pertinent information to our 
      current and prospective shareholders so that they can make their own 
      educated decision as to whether they would like to be invested in 
      Echelon Brands, Ltd.,” stated James Brola, CEO 
      of Echelon Brands, Ltd.
    
    
      In the coming days the company will update shareholders of the company’s 
      share structure, a current balance sheet, current brands under the 
      Echelon name and targeted retail channels.
    
    
      The company’s new website is located at http://www.echelonbrands.com 
      and shareholders are requested to view this website for upcoming and 
      pending announcements.
    
    
      Safe Harbor
    
    
      This release may contain forward-looking statements within the meaning 
      of the Private Securities Litigation Reform Act of 1995. Statements 
      contained in this release that are not historical facts may be deemed to 
      be forward-looking statements. Investors are cautioned that 
      forward-looking statements are inherently uncertain. Actual performance 
      and results may differ materially from that projected or suggested 
      herein due to certain risks and uncertainties including, without 
      limitation, ability to obtain financing and regulatory and shareholder 
      approvals for anticipated actions.