EyeCity.com, Inc Announces Strategic Alliance With First Priority Travel to Power New Incentive Based Travel Websites

EyeCity.com, Inc. (Pink Sheets:ICTY) a media and technology company that is defining dynamic new models to market consumer products and build social communities. EyeCity.com Inc. (www.ICTYGROUP.com) uses their proprietary technology for web and mobile device e-commerce solutions to monetize media and membership audiences. EyeCity.com, Inc. announces today a strategic alliance with First Priority Travel, LLC to provide Promotional Travel programs, member travel and premium packages as core products in EyeCity.com Inc.'s new travel websites. There will be two distinct business model employed. A raffle based site using incentive CPA reward programs, where visitors can register for free to win premium coupons and travel packages. Also a membership based subscription web platform providing social community dynamics and discount programs to members. EyeCity.com Inc. has unique media content and marketing incentives to build audience and membership base for both web platforms.

Bradley Wilson, CEO of EyeCity.com Inc. (www.ICTYGROUP.com), stated, "I am extremely excited about the opportunity to use our technology resources in conjunction with First Priority Travel to create a social community web site focused on travel and providing member's truly unique values."

"EyeCity.com Inc. web and mobile technology is giving us a new channel to distribute our product and services. We believe this type of social community is the future of travel and will continue to grow market share as consumers look for more information and better values," stated Nancy DeLuca, one of the Managing Partners of First Priority Travel.  

About First Priority Travel

First Priority Travel was founded in 2001; their core business is creating promotional travel and member travel packages. The owners of the company have a combined 50+ years of experience in the promotional travel field.  Although First Priority Travel has offered many different types of travel packages over the years, they specialize in, and are known for, "Airfare Premiums" – which is a package that provides airline tickets, free of charge, to a choice of destinations provided select hotel accommodations are purchased through our company for a minimum number of nights. 

About EyeCity.com, Inc.

EyeCity.com, Inc. (www.ICTYGROUP.com) is a diversified Direct Consumer Sales company offering proprietary products through multiple channels of media distribution and providing clients strategic consulting and analytical solutions. EyeCity.com, Inc. is seeking to acquire new channels of distribution and technology in internet enterprise web applications, incentive based advertising vehicles tied to CPM and CPA ad networks, mobile media applications, consumer facing brands with established membership databases as well as natural resources companies in the oil, gas and junior mining.  EyeCity.com Inc. principals offer client companies' necessary working capital for growth marketing, and related services such as analysis, valuation, selection of compatible public partners, due diligence, strategy formation, execution of mergers or acquisitions, post-merger management in accordance with SEC requirement, and fundraising through various options available in the financial markets.

Safe Harbor Statement:

This news release includes forward-looking statements pertaining to future anticipated projected plans, performance and developments, intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Any statements on this news release that are not statements of historical fact should be considered forward-looking statements. These forward-looking statements generally can be identified by phrases such as "believes," "expects," "anticipates," "foresees," "forecasts," "estimates," "intends," or other words or phrases of similar import. Similarly, statements in this news release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

Contact: Eyecity.com, Inc.
         Bradley Wilson, CEO
         Contact: Investor Relations
         1-678-772-1148
         Email: [e-mail]