Hannover House Sets Target for Corporate Rebranding

LOS ANGELES, Dec. 22, 2011 /PRNewswire/ -- Hannover House, the operating division of Target Development Group, Inc. (Pinksheets: TDGI) has pegged a goal of January 2, 2012 as the effective date for the company's current activities to rename and rebrand the company.  Filings are in motion with both the Wyoming Secretary of State's office and the Financial Industry Regulatory Authority to rename the company as "Hannover House, Inc." and to change the stock trading ticker symbol to "HHSE."

"Renaming and rebranding the company makes sense," said Fred Shefte, President of both Hannover House and Target Development Group, Inc.  "Hannover House has been operating since 1993, and has generated solid visibility and a rapidly growing brand name awareness.  We've spent millions of dollars in advertising with the Hannover House logo on ads, films and videos, and feel that a rebranding of the parent company will benefit from this consumer awareness."

Target Development Group, Inc. acquired Truman Press, Inc., d/b/a "Hannover House" in a stock-for-stock swap effective January 1, 2010.  Except for some limited real estate assets, Target had minimal activity prior to the acquisition of Hannover House.  On the other hand, Hanover House has been publishing books since 1993, releasing videos since 2002 and distributing independent films to theatres since 2009.  Hannover House books have hit the New York Times Bestseller's list, and Hannover House videos have been, and are still, carried by most major retailers.  The company is recognized as one of only twelve "full service" independent entertainment distributors, capable of handling all formats of North American media releasing internally.

In other news, steady retail sales activities for the recent home video release of "Turtle: The Incredible Journey" has encouraged Walmart Stores, Inc., to place order commitments for two additional Hannover House titles.  Effective Feb. 7, 2012, Walmart Stores nationwide will be carrying home video products of the Hanover House romantic-comedy, "All's Faire In Love" and the sci-fi thriller "Boggy Creek: The Legend is True." 

"We're very pleased to have this strong support of Walmart on key titles from Hannover House," said Shefte.  "This early placement commitment on both titles could have a positive impact to encourage other major retailers to look at these items, and could indicate significant sales potential."

FOR MORE INFORMATION CONTACT:

Leigha Schilling, 479-751-4500 / [e-mail]

 

SOURCE Hannover House

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