Joystar to Begin Airing 30 Minute Infomercial

Joystar to Begin Airing 30 Minute Infomercial
The Company Posts Schedule and Offers 'Sneak Peek' 


IRVINE, Calif., Sept. 21  /PRNewswire-FirstCall/ -- Joystar, Inc. (OTC:JYSR)
(BULLETIN BOARD: JYSR)  announced today that it would begin airing its 30
minute infomercial on Wednesday, September 22, 2004.  The media test calls for
78 airings nationwide on both network and cable channels including the Travel
Channel.  Schedules of the shows and airtimes, as well as a "sneak peek" of the
infomercial are available at http://www.joystar.com/infomercial.

Joystar's infomercial will target the 13 million and growing people looking for
an opportunity to generate additional income from the comfort of their home;
and savvy travelers desiring access to the latest booking technology and
innovative travel savings programs.  Approximately 41 million Americans booked
over $39 billion in travel online last year.  That number is expected to grow
to $55 billion by 2005.  With a supreme value proposition and an enrollment fee
of only $149, Joystar believes the program will have tremendous appeal to both
of these groups.  The Company aims to enroll 250,000 home-based travel agents
each generating $10,000 in travel bookings annually by the end of 2007.

To ensure the success of Joystar's new travel agents, they will be assigned to
Joystar's experienced travel agents.  "Our experienced agents, many who have
owned travel agencies in the past and are now operating from their homes will
also benefit from the infomercial.  Because they are mentoring the new agents,
they will share in the commissions generated. Additionally, a large portion of
our "new breed" will be Referring Agents. The only function of these agents is
to promote travel and drive customers to the experienced agents who make the
actual booking.  Each experienced agent will work with several referral agents
giving them an opportunity to build massive businesses," stated William
Alverson, CEO of Joystar.

Many people are initially attracted to Joystar's travel agent program for the
opportunity to save money on their leisure and business travel.  "It's no
secret that travel agents are treated like royalty when they travel. People are
surprised though, when they learn just how easy it is to qualify for free and
deeply discounted travel.  Whether you're looking to supplement your household
income, or save big on your travel, this program is a must have," said
Alverson.

Euro RSCG 4D DRTV, a part of Euro RSCG Worldwide and Havas (NASDAQ:HADV), the
world's fifth largest communication group, will manage the media planning and
buying for Joystar's Home-Based Travel Agent infomercial.  Euro RSCG 4D DRTV
has been involved with some of the most successful infomercials including
Bowflex, Nordic Track, Sharper Image, Body by Jake, Weight Watchers, and Bosley
Medical.

About Joystar, Inc.

Joystar provides online and offline travel services for the leisure and small
business traveler. Through the Company's web site http://www.joystar.com/,
millions of web-savvy travelers can research and book air, car, hotel,
vacations and cruises. The Company also empowers people from all walks of life
to become Home-Based Travel Agents. Joystar provides its independent agents
with all of the training, tools and back office support allowing them to
operate a successful full-time or part-time business. In addition to the
commissions earned, Joystar's national sales force of independent agents may
earn access to all of the "perks and benefits" of being a travel professional
including "Agent Only" discounts and courtesy upgrades, stock options, Solo
401K and 529 plans.

Safe Harbor Act

Statements contained in this press release, which are not historical facts, are
forward-looking statements as that term is defined in the Private Securities
Litigation Reform Act of 1995. These forward-looking statements are based
largely on the Company's expectations and are subject to a number of risks and
uncertainties beyond the Company's control, including but not limited to
economic, competitive and other factors affecting the Company's operations,
management team effectiveness, expansion strategies, available financing,
market prices and recovery costs, government regulations involving the Company,
facts and events not known at the time of this release, and other factors
discussed in the Company's filings with the Securities and Exchange Commission.
These statements are not guarantees of future performance and readers are
cautioned not to place undue reliance on these forward-looking statements,
which speak only as of the date of this release. The Company undertakes no
obligation to update publicly any forward-looking statements.

For further information, please contact William Alverson of Joystar, Inc.,
[phone], . 

DATASOURCE: Joystar, Inc.



CONTACT:  William Alverson of Joystar, Inc., [phone], or





Web site:  http://www.joystar.com/

http://www.joystar.com/infomercial 

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