Firefish Selected for Mobile Education App Creation by Pratham

SAN DIEGO, May 29, 2012 /PRNewswire/ -- Firefish, Inc. (OTCBB: FRFS), provider of mobile advertising and education services in India, announced that it has been selected as the developer and manager for mobile education apps by the Pratham Education Foundation (Pratham). Pratham is India's largest education non-governmental agency.

Madhav Chavan, CEO, Pratham, said, "Mobile educational apps are a great way to use technology to teach children. The industry is rapidly growing driven by the increasing penetration of inexpensive tablet computing devices. Firefish is the natural choice for this program because of their expertise in mobile technologies and focus on education services."

About Firefish, Inc.

Firefish (www.firefish.in) is the mobile advertiser of choice in India due to our very large and highly segmented database. Firefish also offers educational services comprising of educational competitions, certification programs.

This press release contains forward-looking statements (as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events and the Company's growth and business strategy. Words such as "expects," "will," "intends," "plans," "believes," "anticipates," "hopes," "estimates," and variations on such words and similar expressions are intended to identify forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, no assurance can be given that such expectations will prove to have been correct. These statements involve known and unknown risks and are based upon a number of assumptions and estimates that are inherently subject to significant uncertainties and contingencies, many of which are beyond the control of the Company. Actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, changes in the Company's business; competitive factors in the market(s) in which the Company operates; risks associated with operations outside the United States; and other factors listed from time to time in the Company's filings with the Securities and Exchange Commission. The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company's expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.

Investor and Media Contact:

Harsh Shetty, 917-310-4718

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SOURCE Firefish, Inc.

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