The JABRA(R) SP100 Bluetooth(R) Speakerphone Hits the Streets

The JABRA(R) SP100 Bluetooth(R) Speakerphone Hits the Streets
JABRA's New Award-Winning* Portable Bluetooth Speakerphone Is Now Shipping



CHICAGO, Sept. 27  /PRNewswire/ -- JABRA, the leading brand of hands-free
communication products for the mobile consumer market, is announcing the
shipment of its latest Bluetooth product, the JABRA SP100 Bluetooth
speakerphone for hands-free communication in any location.  The new
battery-operated portable wireless speakerphone requires no installation,
offers superior sound quality with a two-watt 96 dB speaker, and provides up to
12 hours talk time and 20 days of standby time.

The JABRA SP100 Bluetooth speakerphone comes with a complete package of
accessories for true mobility and convenience.  A visor clip and suction mount
are included for use in the car, and several power and charging options are
available with two rechargeable batteries, an AC adapter and a vehicle power
adapter.  The speakerphone also operates with standard AA batteries, making it
easy to keep charged at all times.

"JABRA's Bluetooth speakerphone provides an alternative for drivers wishing to
use their mobile while out on the road," said Joyce Putscher, director of
In-Stat/MDR's Converging Markets and Technologies Research Group. "We believe
that automotive is a fantastic application for Bluetooth, and the JABRA
speakerphone is well positioned in this category to offer consumers a greater
degree of mobility and flexibility for hands-free operation." In-Stat/MDR
(http://www.instat.com/) is a part of Reed Business Information, a leading
market research firm and a member of the Reed Elsevier.

"The SP100 is the most versatile Bluetooth speakerphone on the market, perfect
for use either in the car, without requiring costly installation, or for use as
a hands-free speakerphone in the office and at home," said David Hogan, vice
president, Sales and Marketing, JABRA.  "It is the wireless speakerphone that
fulfils the promise of a powerful, high performance mobile speakerphone for
today's mobile professionals and mobile lifestyle."

In the Car

The JABRA SP100 features a multi-function call button and supports
voice-activated dialing, as well as call-answer/end commands.  With the growing
number of nations implementing hands-free legislation, the JABRA SP100 is an
ideal solution for mobile phone users required to comply with the road safety
legislation.

In the Office

An "office mode" feature provides optimized performance in office environments
and a mute button is especially useful for telephone conferencing.  The
contoured design of the JABRA SP100 allows the speakerphone to easily sit on a
desk or conference table and the flexible, pivoting microphone arm can be
positioned for optimum voice pick up.

In the Home

The JABRA SP100's portability allows users to carry the speakerphone with them
wherever they go, making it as mobile as they are.  Users therefore never need
to be without their SP100 even when at home, where it can serve as a general
purpose speakerphone.

  JABRA SP100 in summary:

   *  No installation required
   *  Up to 12 hours of talk time and 20 days of standby time
   *  Superior sound quality from two-watt 96 dB speaker
   *  Pivoting microphone arm ensures high sound quality even in a noisy
      environment
   *  Easy, spin-dial volume control and mute button for added privacy
   *  Compact design measuring approximately 13 cm long, 7.5 cm wide, 4 cm
      high
   *  Weighs just 6 oz.
   *  Support for voice-activated dialing and answer/end command
   *  LED indicator for visual cues of current status
   *  Two rechargeable batteries, AC adapter and vehicle power adapter
      included in package
   *  Operates with standard AA batteries
   *  Provides cordless connection up to 30 feet

  Pricing and Availability


The JABRA SP100 Bluetooth speakerphone will be widely available in North
American in October at select retail outlets with a suggested retail price of
$149.

*  The JABRA SP100 was named a CES 2004 Innovations Honoree.  Innovations 2004
is the Consumer Electronic Association's (CEA) competition that honors product
excellence in design and engineering.

About Bluetooth

The Bluetooth wireless technology is aimed at allowing users to make
effortless, fast connections between various communications devices, such as
headsets, mobile phones and desktop & notebook computers.  The Bluetooth
wireless technology operates on a globally available frequency band intended to
ensure communication compatibility worldwide.  For further information about
Bluetooth please visit http://www.bluetooth.com/.

About JABRA

JABRA is the foremost brand in innovative hands-free communication products for
the mobile consumer market.  JABRA products are available at more than 70,000
retailers worldwide, including key national GSM operators, key consumer
electronic chains and mobile phone specialists.  JABRA is part of GN Netcom. 
More information can be found on the website at http://www.jabra.com/.

About GN Netcom

GN Netcom is a world leader in hands-free communication technologies.  The
company develops, manufactures and markets a broad portfolio of corded as well
as wireless headsets and related products through its two market focused
divisions: Contact Center & Office Division and Mobile Division.  The Contact
Center & Office Division, under the GN Netcom brand, provides solutions
covering the hands-free communication needs of professionals working in contact
centers and offices.  The Mobile Division provides innovative hands-free
solutions under the JABRA brand for users of mobile devices.  For information
about products please visit http://www.gnnetcom.com/.

GN Netcom is part of GN Store Nord, a global market leader in personal
communications.  GN Store Nord is traded on the Copenhagen Stock Exchange
(Reuters: GN.CO; OTC: GGNDF).  For more information, please visit
http://www.gn.com/.

JABRA(R) is a registered trademark of GN Netcom.  All other trademarks included
herein are the property of their respective owners.  The Bluetooth(R) word mark
and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by GN
Netcom and JABRA is under license. 

DATASOURCE: JABRA



CONTACT:  Heidi Adams of JABRA, [phone], ; or

Jamey Long of Berkman Communications, [phone], or mobile,

[phone], , for JABRA



Web site:  http://www.bluetooth.com/ 

Web site:  http://www.gnnetcom.com/ 

Web site:  http://www.gn.com/ 

Web site:  http://www.jabra.com/ 

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