Mobile Game Company Freeze Tag Announces Publishing Deal With Activision Mobile Publishing Label

Freeze Tag (OTCQB:FRZT), a developer of family-friendly games for tablets and smartphones, announces that it has signed a publishing agreement with Activision Mobile Publishing and Flurry for the upcoming title 

Grimm Reaper

TM: 

Hidden Tales.

Grimm ReaperTM: Hidden Tales is a hidden object and building game set in the amazingly rich world of Grimm's Fairytales. Players are tasked with rescuing fairytale characters (such as Rapunzel) from the Reaper's curse to save the fairytale world.

"In Grimm ReaperTM: Hidden Tales, we offer the player five different modes of hidden object play for hours of object-hunting fun," says Craig Holland, CEO of Freeze Tag. "Plus Grimm ReaperTM: Hidden Tales is also a building game, where the player uses dozens of decorations, creatures, and buildings to create a customized Safe Haven for the fairytale characters to live in."

"Activision and Flurry are proud to have partnered with Freeze Tag in their transition to a free-to-play model with their latest game," said Patrick Minotti, General Manager for Games Publishing at Flurry.

Mr. Holland added "What's more, Flurry provided us with deep insight into monetization practices, and did so with a total respect for the creative value we wanted to bring to our users. We're very excited about the game's potential."

The exact launch date for Grimm ReaperTM: Hidden Tales has not yet been announced, but Holland indicates that it is planned for release in Q4 2012.

About Freeze Tag, Inc.

Headquartered in Tustin, California, Freeze Tag, Inc. (FRZT) creates "family friendly fun" games for smartphones, tablets, PC's and Mac's. For more information, visit the Freeze Tag website at www.freezetag.com. Freeze Tag (FRZT) stock is publicly traded on the OTCQB exchange.

The Freeze Tag, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=15658

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com. 

About Flurry

Flurry helps companies build, measure, advertise and monetize mobile applications in the new app economy.  Flurry operates an industry-leading mobile app measurement and advertising platform powered by app usage insights from more than 700 million iOS, Android and other devices per month.  In combination with Activision Mobile Publishing, Flurry also helps game developers build better apps, audiences and business models. The company is venture-backed with main offices in San Francisco, New York and London.

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. Freeze Tag, Inc. undertakes no obligation to revise these statements following the date of this news release.

CONTACT: Craig Holland
         Freeze Tag, Inc.
         [e-mail]
         [phone] X26