DNA Brands Retracts Previously Released Announcement of Agreement With Trenton Coca-Cola

DNA Brands Retracts Previously Released Announcement of Agreement With Trenton Coca-Cola

Company Cites Misunderstanding Between Two Companies

BOCA RATON, FL--(Marketwired - Jun 10, 2014) - DNA Brands, Inc., (OTC: DNAX), makers of DNA Energy Drink, the winner of the 2010 and 2012 "World's Best Tasting Energy Drink" title and DNA energy coffee announced today that it was retracting its previously announced agreement with Trenton Coca-Cola Bottling Co. On June 9, 2014, DNA issued a release announcing an agreement whereby Trenton Coca-Cola had agreed to distribute the DNA line of products. 

President and CEO of DNA Eric Fowler, said, "Trenton Coca-Cola has not agreed to distribute any DNA products. I apologize for this misunderstanding. We pride ourselves on our integrity, especially in making public announcements concerning our business. It appears that in this instance I got it wrong." The public announcement also referenced a quote from Chuck Jones, who was purported to be the President of Trenton Coca-Cola. He is not.

The Company has instituted significant internal procedures to insure that it never issues any public releases that are incorrect in the future.

About DNA Brands, Inc.

DNA BRANDS, makes DNA Energy Drink ®, including Citrus flavor, which won the 2010 and 2012 best-tasting energy drink at the World Beverage Competition, along with Coffee Energy with Omega 3 Drink. DNA Energy Drink® is a proprietary blend of quality ingredients in several delicious flavors. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage.

Forward-Looking Statements

Except for statements of historical fact, the matters discussed in this press release are forward-looking. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects" or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. Some of the factors that could cause actual results to differ materially from the forward looking statements contained herein include (i) the Company's ability to generate significant revenues from its new product line, (ii) the Company's ability to obtain adequate financing to achieve its business plan (iii) a decision by the Company's distributors to carry the Company's products (iv) acceptance by consumers of the Company new flavors and branding (v) launching of three new coffee drinks and re-ordering the new rebranded five energy drink flavors, and (vi) and other factors without limitation which are detailed in documents we file from time to time with the Securities and Exchange Commission, which are available at SEC.gov.

For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com or contact: Ralph Sabella [phone] x 106 [e-mail] For Investor Relations Information: Melvin Leiner [e-mail]