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Creative Zen Micro Wins 'Best of DigitalLife 2004' Award
New 5GB MP3/WMA Player Wins for 'Portable Music Player' Category
NEW YORK, Oct. 19 /PRNewswire-FirstCall/ -- Creative, a worldwide leader in
digital entertainment solutions, announced today that the new Zen Micro MP3/WMA
player, won the "Best of DigitalLife 2004" award for the "Portable Music
Player" category, awarded Friday at DigitalLife. Presented by Ziff Davis Media
in New York City, DigitalLife is a first of its kind consumer technology and
entertainment event showcasing the latest in all things digital.
"Within a week of announcing the Zen Micro MP3/WMA player, we have already won
a major award," said Sim Wong Hoo, chairman and CEO of Creative. "Huge crowds
of people swarmed our exhibit area at DigitalLife, where we featured a display
of all the different colors of the Zen Micro. The crowd was buzzing about
which feature and what colors they liked best, and people lined up to place
pre-orders."
Announced as the winner by PC Magazine Editor-in-Chief Michael Miller and First
Looks Senior Editor Jamie Bsales, the Zen Micro was hailed at the Best of Show
awards ceremony for providing far superior features to the iPod mini.
"The tiny, stylish Creative Labs Zen Micro should have your iPod mini- toting
friends multicolored with envy," said Jamie Bsales, PC Magazine First Looks
Senior Editor. "After all, for the same money they paid for a 4GB music player
and not much else, you'll get a 5GB model that also has an FM tuner and
recorder, voice recorder, swap-out battery with 12 hours of runtime, and
Outlook-compatibility to sync your calendar, to-do list, and contacts."
Featuring more than twice the number of songs as iPod mini, ten different color
choices, plus a removable 12-hour battery, the Zen Micro drew consistent
positive feedback from consumers and media throughout the four-day duration of
DigitalLife. As show attendees picked up the player for the first time and
tried the intuitive Touch Pad interface, many responded enthusiastically as
they experienced the mesmerizing blue glow on the buttons and around the face
of the different colored players.
With a smaller footprint than the iPod mini, the ergonomically designed Zen
Micro also stands apart with FM radio and high-quality digital voice recording,
a calendar and "To Do List." The first Zen Micro MP3/WMA players will be
available for US$249.99 at Fry's Electronics, J&R and CompUSA in time for the
holidays. Consumers can pre-order the Zen Micro at amazon.com and
us.creative.com today. For more information about the Creative Zen Micro,
visit us.creative.com.
About Creative
Creative is a worldwide leader in digital entertainment products for PC users.
Famous for its Sound Blaster(R) sound cards and for launching the multimedia
revolution, Creative is now driving digital entertainment on the PC platform
with products like its highly acclaimed MuVo(R) and Zen portable audio players.
Creative's innovative hardware, proprietary technology, applications and
services leverage the Internet, enabling consumers to experience high-quality
digital entertainment -- anytime, anywhere.
This announcement relates to products launched in the United States. The
product names, prices and availability are subject to change without notice and
may differ elsewhere in the world according to local factors and requirements.
MuVo and Sound Blaster are registered trademarks of Creative Technology Ltd. in
the United States and other countries. All other brand names are trademarks of
their respective owners.
DATASOURCE: Creative
CONTACT: Phil O'Shaughnessy of Creative Labs, Inc., +1-408-546-6773 or
Web site: http://www.creative.com/