Initial Statement of Beneficial Ownership (3)

FORM 3	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES	OMB APPROVAL OMB Number: 3235-0104 Estimated average burden hours per response... 0.5
	Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940

1. Name and Address of Reporting Person * Boockvar Peter	2. Date of Event Requiring Statement (MM/DD/YYYY) 7/14/2015	3. Issuer Name and Ticker or Trading Symbol GENERAL CANNABIS CORP [CANN]
(Last)        (First)        (Middle) 6565 EAST EVANS AVENUE	4. Relationship of Reporting Person(s) to Issuer (Check all applicable) __ X __ Director                            _____ 10% Owner _____ Officer (give title below)          _____ Other (specify below)
(Street) DENVER, CO 80224        (City)              (State)              (Zip)	5. If Amendment, Date Original Filed (MM/DD/YYYY)	6. Individual or Joint/Group Filing (Check Applicable Line) _ X _ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security (Instr. 4)	2. Date Exercisable and Expiration Date (MM/DD/YYYY)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Option	(1)	7/14/2025	Common Stock	150000	$2.15	D
Option	8/31/2016   (2)	8/31/2025	Common Stock	100000	$1.03	D

Explanation of Responses:
( 1)	On July 14, 2015, the Company and the Reporting Person entered into a Nonstatutory Stock Option Agreement (the "Agreement") pursuant to which the Reporting Person's option to purchase 150,000 shares of the Company shall vest in three equal installments as follows: options to purchase 50,000 shares vested on July 14, 2015, options to purchase 50,000 Shares shall vest on July 14, 2016 and options to purchase 50,000 Shares shall vest on July 14, 2017, provided that the Reporting Person continues to serve as a member of the Board as of those dates.
( 2)	The 100,000 options granted on August 31, 2015 vest over a one year period.

Reporting Owners
Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
Boockvar Peter 6565 EAST EVANS AVENUE DENVER, CO 80224	X

Signatures
/s/ Peter Boockvar		9/8/2015
** Signature of Reporting Person		Date

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
*	If the form is filed by more than one reporting person, see Instruction 5(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note:	File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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