Bravo! Brands Adds E-Commerce Capability to Website

Company expands product distribution efforts by making its Bravo!(TM) brand and Slammers(R) brand available for purchase online 


NORTH PALM BEACH, Fla., April 16  /PRNewswire-FirstCall/ -- Bravo! Brands Inc. (OTC:BRVO) (BULLETIN BOARD: BRVO) , a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, today announced the opening of its e-commerce website, enabling consumers to order its products directly from http://www.bravobrands.com/.

"Everyday we get a large number of emails and calls from consumers around the country asking where they can find our beverages in their area," said Roy Warren, Chief Executive Officer.  "Now, in addition to visiting local retailers, they can simply log on to our website and have our products sent to their doorstep.  With this website, everyone can now have access to all of our great-tasting beverages."

The new e-commerce website is the latest addition to the company's growing retail distribution program which includes more than 40,000 retail and convenience store outlets through Coca-Cola Enterprises and the company's internal direct sales teams.

The entire range of Bravo's beverages will be available for purchase by the case (one dozen bottles) on the site. Prices range from $13.99 - $17.99, depending on the product, plus shipping.

About Bravo! Brands Inc.

Bravo! Brands Inc. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Mexico and Puerto Rico. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers(R) and Bravo!(TM). Bravo!'s Slammers(R) products are available nationwide in popular chains such as: 7-Eleven, A&P, Allsup's, BP Petroleum, Brookshire Grocery, Circle K, Cumberland Farms, CVS, Discount Drug, Eckerd Drug, Giant Food Stores,

Hannaford, Hess, Kings, Krasdale, Pathmark, QFC, Schnucks, Sheetz, ShopRite, Speedway, Stator Bros, Sunoco, Tedeshi, United Supermarkets, USA/Super D Drug, Waldbaums, Walgreens, Quick Trip, Wal-Mart Supercenter and Pilot Oil.

Many of Bravo! Brands' Slammers(R) lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods USA,

a division of Mars Incorporated, General Mills, Organic Valley, and MD Enterprises (Moon Pie(R)), providing superior name recognition packaged with quality, great-tasting drinks.

On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers(R) Masterfoods line, as well as the Bravo!'s Slim Slammers(R) and Pro Slammers(TM) products, under a Master Distribution Agreement with Bravo!

  For more information, visit: http://www.bravobrands.com/.

  Carol Milliron
  Zeno Group
  
  404-832-6788


DATASOURCE: Bravo! Brands Inc.



CONTACT:  Carol Milliron of Zeno Group, [phone], or





Web site:  http://www.bravobrands.com/

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