CORRECTING and REPLACING Bell Buckle Holdings Not a Party to Spam

  
    
  
  
    
      Please replace the release dated July 27, 2007 with the following 
      corrected version due to multiple revisions.
    
    
      The corrected release reads: 
    
    
      BELL BUCKLE HOLDINGS NOT A PARTY TO SPAM
    
    
      Bell Buckle Holdings, Inc. (Pink Sheets:BLLB), announced today that it 
      recently became aware that the Company was the subject of numerous spams 
      promoting Bell Buckle Holdings as an investment vehicle. Bell Buckle 
      Holdings and its affiliates, have a strict Anti-Spam policy. Bell Buckle 
      Holdings (nor its management or affiliates) does not authorize or pay 
      for services involving spam, nor has it reviewed or approved any 
      statements made therein any such spam, nor has it ever condoned Spamming 
      or Spoofing in any way.
    
    
      CEO Brad Simmons stated: "Bell Buckle Holdings wants to communicate with 
      our shareholders and interested parties that request information from 
      us. However spams promoting our stock is not and will never be 
      authorized or payed by Bell Buckle Holdings.”
    
    
      About Bell Buckle Holdings, Inc.
    
    
      Operating under the Bell Buckle Country Stores, Inc. name, Bell Buckle 
      Holdings, Inc. is an award winning Tennessee corporation established as 
      a family owned and operated business to produce and distribute a wide 
      variety of all-natural food products, using the best ingredients 
      available. Its products have won Best of Show at some of the nation's 
      most prestigious fancy food shows. Through the years, the Company has 
      grown to include 5 brands, 239 products, and is sold in more than 2400 
      grocery stores across 39 states. In addition, through the Company's gift 
      industry sales, its Captain Rodney Private Reserve and Rose & Ivy 
      products have been sold in all 50 states and overseas to small gift 
      shops and big box retailers.
    
    
      Additional information about Bell Buckle Holdings, Inc. is available on 
      the Company's web site at http://www.BellBuckle.com.
    
    
      Safe Harbor Disclosure:
    
    
      This press release includes "forward-looking statements" within the 
      meaning of the federal securities laws, commonly identified by such 
      terms as "believes," "looking ahead," "anticipates," "estimates" and 
      other terms with similar meaning. Although the Company believes that the 
      assumptions upon which its forward-looking statements are based are 
      reasonable, it can give no assurance that these assumptions will prove 
      to be correct. Important factors that could cause actual results to 
      differ materially from the Company's projections and expectations are 
      disclosed in the Company's filings with the Securities and Exchange 
      Commission. All forward-looking statements in this press release are 
      expressly qualified by such cautionary statements and by reference to 
      the underlying assumptions.