Bell Buckle Holdings Announces Unprecedented ORDER by WHOLE FOODS MARKET

  
    
  
  
    
      Bell Buckle Holdings, Inc. (Pink Sheets:BLLB) announced today that the 
      international natural and organic foods retailer, Whole Foods Market 
      (NASDAQ:WFMI), has selected thirty-seven of their items, with placement 
      in their South region stores. Whole Foods Markets have authorized items 
      from three of Bell Buckle Holdings, Inc. award-winning brands including 
      16 Captain Rodney’s brand items, 
      14 from their Simplify brand and 7 Bell Buckle 
      Country Store brand items. Director of Grocery Sales, Marty 
      Clunan said, “We are excited about this 
      opportunity to work with Whole Foods Market to bring our all-natural 
      products to their customers. This increased distribution and their 
      authorization of so many of our products is a testimony to the high 
      quality of these items and of our commitment to providing only the 
      finest all-natural gourmet products.”
    
    
      About Bell Buckle Holdings, Inc.
    
    
      Bell Buckle Country Store, Inc. was founded in 1995 as a family 
      owned and operated business, dedicated to producing the finest 
      all-natural gourmet food products on the market. This dedication to 
      excellence has garnered them recognition throughout the industry and 
      many national awards for both taste and packaging. Through the years, 
      the company has grown to include 5 brands, 239 products, sold in all 50 
      States and overseas through grocery stores, specialty gourmet & gift 
      shops and big box retailers. Bell Buckle Country Store, Inc. products 
      are sold under the brands: Captain Rodney's, Simplify, 
      Bell Buckle Country Store, Rose & Ivy 
      and Bainbridge Festive Foods.
    
    
      Additional information about Bell Buckle Holdings, Inc. is available on 
      the company's web site at www.bellbuckleholdings.com.
    
    
      About Whole Foods Market
    
    
      Whole Foods Market (NASDAQ:WFMI) is an Austin, Texas-based 
      natural foods grocer, which, as of July 5, 2007, consisted of 196 
      locations in the United States, Canada, and the United Kingdom. Whole 
      Foods Market is a leading food retailer of natural and organic products 
      including produce, seafood, grocery, meat and poultry, bakery, prepared 
      foods and catering, beer, wine, cheese, whole body, floral, pet products 
      and household products. The company also sells a selection of 
      conventional national brands. The company is consistently ranked among 
      the most socially responsible businesses.
    
    
      Additional information about Whole Foods is available on the company’s 
      web site www.wholefoodsmarket.com.
    
    
      Safe Harbor Disclosure:
    
    
      This press release includes "forward-looking statements" within the 
      meaning of the federal securities laws, commonly identified by such 
      terms as "believes," "looking ahead," "anticipates," "estimates" and 
      other terms with similar meaning. Although the Company believes that the 
      assumptions upon which its forward-looking statements are based are 
      reasonable, it can give no assurance that these assumptions will prove 
      to be correct. Important factors that could cause actual results to 
      differ materially from the Company's projections and expectations are 
      disclosed in the Company's filings with the Securities and Exchange 
      Commission. All forward-looking statements in this press release are 
      expressly qualified by such cautionary statements and by reference to 
      the underlying assumptions.