Bell Buckle Announces Retailer MEIJER Adds Captain Rodney's Mango Pepper Jelly to its Shelves

  
    
  
  
    
      This week, Bell Buckle Country Store, Inc. of Farmington, Tennessee 
      (Pink Sheets:BLLB) announced that the Midwest retail supercenter chain, 
      Meijer has added Captain Rodney’s brand Mango 
      Pepper Jelly to their selection. Captain Rodney’s 
      Mango Pepper Jelly will join several other Captain Rodney’s 
      and Simplify products made by Bell Buckle Country Store, Inc., now 
      available at Meijer. “We are excited about 
      this increased distribution with a great retailer and the continued 
      success of our Captain Rodney’s brand,” 
      said CEO Rodney Simmons. “We expect other 
      major retailers will follow suit in the weeks and months to come.”
    
    
      About Bell Buckle Country Store, Inc.:
    
    
      Bell Buckle Country Store, Inc. was founded in 1995 as a family owned 
      and operated business dedicated to producing the finest all-natural 
      gourmet food products on the market. This dedication to excellence has 
      garnered them recognition throughout the industry and many national 
      awards for both taste and packaging. Through the years, the company has 
      grown to include 5 brands, 239 products, sold in all 50 States and 
      overseas through grocery stores, specialty gourmet & gift shops and big 
      box retailers. Bell Buckle Country Store, Inc. products are sold under 
      the brands: Captain Rodney’s, Rose & Ivy, 
      Simplify, Bell Buckle Country Store and Bainbridge Festive Foods.
    
    
      About Meijer:
    
    
      Meijer is a retail supercenter offering a full Grocery department plus 
      over 40 other departments including Fashion, Automotive, Home Decor, 
      Health and Beauty Care, Pharmacy, Electronics, Pets and more. Meijer 
      started out in 1962 as a local grocer when they opened the first Meijer 
      Thrifty Acres, a food and general merchandise store. It was the birth of 
      one-stop shopping and since then they have grown into a supercenter 
      featuring over 40 departments with over 170 stores across the Midwest.
    
    
      Additional information about Bell Buckle Holdings, Inc. is available on 
      the Company's web site at http://www.BellBuckle.com.
    
    
      Safe Harbor Disclosure:
    
    
      This press release includes "forward-looking statements" within the 
      meaning of the federal securities laws, commonly identified by such 
      terms as "believes," "looking ahead," "anticipates," "estimates" and 
      other terms with similar meaning. Although the Company believes that the 
      assumptions upon which its forward-looking statements are based are 
      reasonable, it can give no assurance that these assumptions will prove 
      to be correct. Important factors that could cause actual results to 
      differ materially from the Company's projections and expectations are 
      disclosed in the Company's filings with the Securities and Exchange 
      Commission. All forward-looking statements in this press release are 
      expressly qualified by such cautionary statements and by reference to 
      the underlying assumptions.