BlueFire Unveils Premium Steel Bit Line

Made-to-order design engineering leads to new line of drill bits

BlueFire Equipment Corporation (OTCQB: BLFR) announced today the roll-out of its new premium steel bit line. The newly designed bit line will be available alongside the highly successful matrix PDC bits, and offers the opportunity of further cost savings for its customers.

The redesigned high performance bits will further increase the advantages of BlueFire’s drilling technology and feature superior cutters with enhanced calibrations to the bit body.

Chairman and CEO of BlueFire Equipment Corporation William A. Blackwell said, “During the process of developing our first made-to-order product for the international sector, our scientific team achieved methods by which we could further improve our standard technology.” He added that BlueFire’s premium steel bit line will usher in new opportunities for expansion.

The company expects the use of these more advanced technologies will assist domestic and international clients to access untapped reserves and result in increased output from existing fields.

Details about BlueFire Equipment Corporation and information about obtaining a quote are available at www.bluefireequipment.com.

About BlueFire Equipment Corporation (OTCQB: BLFR)

BlueFire Equipment Corporation designs and manufactures proprietary drilling technologies for use in the exploration and production of oil and gas in the United States and in international markets. It sells and leases various sizes of polycrystalline diamond cutter (PDC) drill bits to drilling contractors and oil and gas companies. BlueFire Equipment Corporation was founded in 2008 and is headquartered in Houston, Texas, where other major exploration and production companies have a presence, including ExxonMobil, BP and ConocoPhillips.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange act of 1934, as amended, including statements that include the words "believes," "expects," "anticipates," or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release only speaks as of the date of its distribution.

BlueFire Equipment CorporationWilliam Blackwell, 866-713-3700