Dual Tools Receives Silver Award for Most Innovative New Product

Dual Tools Receives Silver Award for Most Innovative New Product

Dual Tools PS7000 Polisher/Sander Receives Second Place Award at the National Hardware Show in Las Vegas

CLEARWATER, FL--(Marketwired - May 13, 2014) - Infusion Brands, Inc., a leading consumer product brand marketing company, operating under the public company As Seen On TV, Inc. (OTCQB: ASTV), today announced that its Dual Tools brand, known for its unique, patented dual counter-rotating technology, received the Silver Award for Most Innovative New Product at the 2014 National Hardware Show. The award was given for Dual Tool's newest product -- two tools in one -- the PS7000, a dual counter-rotating polisher and sander, for its overall product, packaging, consumer appeal, and industrial design innovation.

The Dual Tools PS7000 Polisher/Sander is the world's first dual counter-rotating polisher and sander. Its inner and outer pads spin in opposite directions for ease of use as a polisher, while preventing swirl marks, burning and marring that occur with a regular random orbital sander. The PS7000's ergonomic two-handle design makes it easy to use and switch from one accessory to the next, allowing consumers to wax, clean, sand, and polish all with this one revolutionary tool.

This year's New Product Launch Awards, presented by Kevin Weiss of SkyMall, Inc., recognized leaders in innovation and groundbreaking products new to market in 2014. Most exciting is the fact that Dual Tools beat out The Robert Bosch Group who took third place.

"We're honored to have been awarded the Silver Award for New Product Launch at this year's National Hardware Show," said Bob DeCecco, Chairman and CEO of As Seen On TV, Inc. "To place better than a multi-billion dollar company like Robert Bosch Group at the National Hardware Show is testament to the new innovation we are bringing to the hardware space and should provide our distribution partners an exciting new product to offer their customers validated by our industry peers."

Leveraging the success and award-winning innovation, quality, and value of the original DualSaw, the PS7000 marks the first of many new product line extensions in the power tool category for the Dual Tools brand.

Dual Tools' award-winning PS7000 Polisher/Sander is currently available at Lowes and www.DualTools.com.

About Infusion Brands, Inc. Infusion Brands, Inc., operating under the public company As Seen On TV, Inc. (OTCQB: ASTV), is a leading consumer products company that leverages direct response to satisfy unmet market demands and solve everyday problems. Infusion Brands competes in three key product verticals -- hardware, home goods, and health and wellness -- with a powerful portfolio of revenue-generating brands including Ronco, Dual Tools, DOC Cleaning, and well-known digital brands AsSeenOnTV.com and eDiets.com. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. Its products are sold globally through a variety of national retailers, online retailers, catalogs, infomercials, and live shopping channels. For more information, visit www.infusionbrands.com or follow Infusion Brands online at Facebook.com/InfusionBrands and @InfusionBrands on Twitter.

About the National Hardware Show The National Hardware Show celebrates a rich history spanning 69 years of serving the home improvement marketplace. From its early beginnings in New York during the post-World War II housing boom and eventual move to Chicago in the 1970s, to today's current location in Las Vegas, the National Hardware Show continually evolves through the industry's involvement, commitment and passion to improving America's quality of life through their homes. Today, the National Hardware Show is the place for global manufacturers, associations, organizations and the media to unveil their new products, ideas and insight to a broad spectrum of home improvement resellers. For more information on the National Hardware Show, visit www.nationalhardwareshow.com.

Forward-Looking Statements In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management's expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks and uncertainties. This information is qualified in its entirety by cautionary statements and risk factor disclosures contained in the Company's Securities and Exchange Commission filings, including the Company's annual report on Form 10-K for the fiscal year ended March 31, 2013, which are available at www.sec.gov. We caution readers that certain important factors may have affected and could in the future affect the Company's actual results and could cause the Company's actual results for subsequent periods to differ materially from those expressed in any forward-looking statement made by or on behalf of the Company.

CONTACT: As Seen On TV, Inc. Ashley Bowden Corporate Communications Director [e-mail] 727-451-9519