American Scientific Resources to Attend ECRM Asian Health and Beauty Show Next Week

American Scientific Resources, Incorporated (“ASR”) (OTCQB: ASFX) today announced it will attend the ECRM Asian Health and Beauty Care event August 28th - 30th, 2011 at the Grand Harbour Hotel in Hong Kong. This event is recognized as a great opportunity to meet with retailers and distributors from Australia, New Zealand, Thailand, Singapore, Malaysia, Philippines, China, India and other countries in the area. Key buyers and source suppliers in the Health Care category who have registered to attend include: A.S. Watson Taiwan, Guardian Health & Beauty Singapore, Terry White Management, Robinson Department Store and others.

“We have been very successful in meeting and establishing distributors and retail customers during previous ECRM events and we expect this Asian show to bring about similar results,” says Marc Massoglia, Senior Vice President Sales. Massoglia continued, “Many of our current US retailers first saw the VeraTemp at an ECRM event and internationally, we met our distributors from France, the United Kingdom, Ecuador, Peru, Bolivia, Chile, Thailand, Israel and Lebanon at either an ECRM event or similar international trade show.”

Along with the KidzMed VeraTemp non-contact thermometer and the VeraTemp+ professional non-contact thermometer, ASR will be demonstrating the Disintegrator Plus Needle Destruction Device, the only FDA approved NDD for home use.

“The middle class in Asia is the most rapidly growing market in the world. The ECRM event provides us with a cost effective way to promote our products to interested buyers from across a wide geographic region.” said Dr. Christopher F. Tirotta, CEO and Chairman.

About American Scientific Resources, Inc.

American Scientific Resources, Inc. is a purpose-driven consumer product manufacturer specializing in the clinical, home healthcare, infant and juvenile products industries. The Company sources and designs innovative health and safety products, developing advanced technology and intellectual property. The Company’s products, which include infrared thermometers and safe disposal systems for home use of sharps and needles associated with certain health care issues, are distributed through established relationships in-house and through an ever growing network of leading global healthcare distributors and retailers. Brands under the American Scientific Resources umbrella include Kidz-Med, Disintegrator Plus and VeraTemp.

For more information, visit the corporate website at www.americansci.com, www.kidzmed.com and www.disintegratorplus.com.

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