Former SONY Music SVP of Merchandising Joins Authentic Heroes Team

Somerset, NJ -- March 20, 2024 -- InvestorsHub NewsWire -- Authentic Holdings, Inc., (OTC PINK: AHRO) Authentic Heroes, a distinctive new merchandising company and a subsidiary of Authentic Holdings, Inc. is pleased to appoint Howard Lau to its Advisory Board.  Howard brings a wealth of experience and expertise to Authentic Heroes and its one-of-a-kind patented technology. Howard was formerly the SVP, Head of Sony Music's artist merchandising company known as “The Thread Shop” and built it into a Global merchandising powerhouse where he oversaw all divisions including NIL rights acquisitions and management, design, e-commerce, retail sales, tour merchandising, licensing, and artist relations. In addition, Howard has decades of business and leadership experience in the Music Industry having worked to help secure some of the biggest and most important music and merchandising rights deals in the industry.

Howard Lau stated, "I'm very excited to join Authentic Heroes as I believe we can bring something truly unique to music and sports fans around the world with a talented creative team and unique patented technology.  I believe this, combined with synergies of other Authentic Holdings entities encompassing media, music, marketing, and blockchain all under one sphere creates real opportunities and competitive advantages.”

Chris H Giordano Chairman and President of Authentic Holdings, Inc., stated, “We are very excited that Howard Lau is joining Authentic Heroes. Howard is an absolute standout in the music merchandise arena and having his advocacy in our opinion is a huge stamp of approval for the Authentic Heroes proposition.

Our patented technology and proprietary process for being able to take just one game worn or stage worn item and turning into a limited-edition series of verifiable and collectible items stored on the Blockchain gives us a true “point of distinction.”

Adding Howard Lau to our leadership team will bring Authentic Heroes the leadership, experience, and knowledge base for creating a notable brand, launching it, and utilizing the correct sales and marketing channels to garner commercial success  that will benefit the company and its shareholders going forward.

Combining Howard’s knowledge base with aggressive TV ad campaigns utilizing a footprint of 500 MM homes that our iDreamCTV networks will soon provide will give Authentic Heroes the greatest chance of success of becoming a standout brand in the world of “fan-wear”.

We look forward to a very fruitful and long-term relationship with Howard Lau and also keeping you, our shareholders apprised of our progress going forward.”

 

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