Product Launch

RNS Number:7175Q
Alpha Bank A.E.
09 October 2003



                                 PRESS RELEASE

Extension of partnership between Alpha Bank and American Express

Today Alpha Bank and American Express announced a significant extension of their
highly successful partnership.


The extended relationship gives Alpha Bank access to American Express' array of
cutting edge new products and services, including a range of Consumer and
Commercial Card products, enabling Alpha Bank to be a leader in the Greek cards
industry.


Alpha Bank will use American Express' products and expertise to attract premium
customers by offering American Express Platinum and Centurion Cards.  Also, for
the commercial segment, Alpha Bank will offer the American Express Corporate
Card, the world's leading corporate expense management tool.


In addition, Alpha Bank's existing American Express Card products will be
further enhanced with access to American Express' extensive partnerships and
expertise in the customer loyalty arena, bringing further innovation to the
Greek market.


"This is a very exciting extension to a very important strategic relationship
for American Express. We are extremely proud of the Alpha Bank partnership and
look forward to further strengthening and broadening this relationship in the
coming years," said

Mr. Peter Wright, Senior Vice President, American Express Global Network
Services, Europe, Middle East and Africa.


Mr. Leonidas Kassoumis, Alpha Bank's Cards Division Head, expressed, moreover,
his satisfaction that "the deepening of cooperation with American Express will
contribute significantly to expanding the scope and improving the quality of the
card business in Greece".




                               Athens October 9, 2003


                      This information is provided by RNS
            The company news service from the London Stock Exchange
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