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XRM Xrm Global

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Share Name Share Symbol Market Type
Xrm Global TSXV:XRM TSX Venture Common Stock
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xRM Connect Expanding Into New Industry Segments in Brazil

27/04/2010 2:53pm

Marketwired Canada


xRM Global Inc. ("xRM Global") (TSX VENTURE:XRM) has developed and operates the
xRM Utility for some of the largest global enterprises. The xRM Utility is a
High Touch - High Trust Software as a Service infrastructure that manages the
most valued relationships across the enterprise.


xRM Global is pleased to announce that, since January 2010, five new enterprise
customers have deployed its relationship management (RM) tool, xRM Connect, in
Brazil. This product is well established among insurance companies within Brazil
and is now expanding into other industry sectors including construction,
printing, distribution and the services sector. xRM Connect is now being used
for relationship management by both internal sales teams and external sales
channels such as agents and brokers. 


"xRM Connect is an online relationship tool and can be applied to any company,
regardless of the vertical. These new deployments support both our company's
expansion into the Brazil market, as well as expansion into other business
sectors" said Gary Bartholomew, CEO of xRM Global. "Since xRM Global is already
building its presence in the emerging markets of MENA and China, we are very
excited about the prospect of similar industry deployments in those markets as
well."


xRM Connect is a relationship management tool that encompasses built-in industry
best practices. The new customer deployments support best practices in lead
generation, marketing, sales, management reporting and customer retention.
Significant demand is building for the xRM Connect product in Brazil as this
product employs Brazillian-specific RM best practices allowing the local market
to quickly integrate the application within their current business without
expensive and timely customer software development. Once deployed, each customer
has the ability to constantly enhance best practices within the system, creating
competitive advantage in their market, unlocking new efficiencies within their
business and by adding new users internally and externally to their enterprise.
Eventually, their entire enterprise is using the system to link their product
creation teams to their distribution channels and ultimately to their customer.


ABOUT XRM GLOBAL 

xRM Global empowers people within the enterprise to achieve "high-touch,
high-trust" interactions dramatically improving overall financial performance
and building highly interactive social networks. This relationship centric
automation is performed on xRM Global's On-Demand Enterprise 2.0 relationship
management utility (the "xRM Utility"). The xRM Utility captures the best and
most innovative practices of each industry and deploys them on a global basis
enabling the transformation of an entire enterprise from a "Command & Control"
structure to a "High-touch, High-trust" culture. People now have the freedom to
focus on building and managing relationships, both internally and externally,
which are integral to the enterprise. Best Practices are developed globally and
are published in the Best Practices Marketplace within the xRM Utility allowing
our customers to rapidly deploy new products and services locally and
internationally without the large expense of systems discovery and development.
Best practices are developed for internal and external relationship management
as well as for the entire enterprise within industry verticals such as
insurance, wealth management and telecom. Additional information about xRM
Global can be found at www.xrmglobal.com and at www.sedar.com.


Forward-looking statements

This news release includes certain forward-looking statements within the meaning
of Canadian securities laws. Forward-looking statements involve risks,
uncertainties and other factors that could cause actual results, performance,
prospects and opportunities to differ materially from those expressed in such
forward-looking statements. Forward-looking statements in this news release
include, but are not limited to, economic performance and future plans and
objectives of xRM Global. Any number of important factors could cause actual
results to differ materially from these forward-looking statements. Although xRM
Global believes that the assumptions and factors used in making these
forward-looking statements are reasonable, undue reliance should not be placed
on these statements, which only apply as of the date of this news release, and
no assurance can be given that any such events will occur in the disclosed
timeframes or at all. xRM Global disclaims any intention or obligation to update
or revise any forward-looking statement, whether as a result of new information,
future events or otherwise.


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