THE WELL TOLD COMPANY TO LAUNCH INTO THE SECOND LARGEST PHARMACY CHAIN IN THE U.S.

TORONTO, Nov. 23, 2022 /CNW/ - The Well Told Company Inc. ("Well Told" or ‎the "Company") (TSXV: WLCO) (FSE: 7HO), the female-founded wellness company that offers plant-‎based supplements, remedies, and other functional wellness products, is pleased to announce its upcoming launch into Walgreens.

While the exact number of stores and specific SKUs are not yet determined, Walgreens has indicated they expect to launch the Well Told brand in Q2 2023. With the addition of Walgreens, Well Told will be listed in the top three pharmacies in the U.S. despite only having launched in the U.S. market in December 2021.

By May 2022, Well Told had already surpassed its 2022 milestone of quadrupling its U.S. points of distribution. Since then, the Company has added Bartell Drugs, the Pacific Northwest division of Rite Aid, and 21 in-airport stores to its list of retailers.

Monica Ruffo, founder and CEO of Well Told, stated, "We are so thrilled to announce this new partnership with such a significant U.S. retailer so soon after announcing our launch into Bartell Drugs and our expansion into new airports. We are incredibly pleased with our progress and rapid growth in the U.S. where we are just getting started."

In addition, the Company announces the resignation of Harjot Singh as a director of the Company. The Company thanks Mr. Singh for his time and efforts and wishes him well in his future endeavors.

About The Well Told Company Inc.

Well Told is a female-founded, emerging plant-based wellness company that formulates, develops, distributes and sells a variety of supplements, remedies and other functional wellness products. Founded by serial entrepreneur and award-winning leader Monica Ruffo, it was after undergoing treatment for breast cancer, and deciding to take her health into her own hands that she discovered the lack of transparency and availability of clean, plant-based formulations in the wellness industry. With the mission "Clean wellness for all", Well Told's products are currently available in over 2,000 stores across Canada including several well-known retailers and recently launched in over 1,000 pharmacies in the U.S. in addition to being available at welltold.com, on Amazon, and in airports across the U.S.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Certain statements contained in this press release constitute "forward-looking information" ‎‎as such ‎term is defined in applicable Canadian securities legislation. The words "may", ‎‎‎"would", "could", ‎‎"should", "potential", "will", "seek", "intend", "plan", "anticipate", "believe", ‎‎‎"estimate", "expect" and ‎similar expressions as they relate to the Company, including its launch into Walgreens and the timing of such launch, are intended to ‎‎identify forward-looking ‎information. All statements other than statements of historical fact ‎‎may be forward-looking ‎information. Such statements reflect the Company's current views ‎‎and intentions with respect to ‎future events, and current information available to the ‎‎Company, and are subject to certain risks, ‎uncertainties and assumptions. Many factors could ‎cause the actual results, performance or ‎achievements ‎that may be expressed or implied by ‎such forward-looking information to vary from ‎those ‎described herein should one or more of ‎these risks or uncertainties materialize. Examples of ‎‎such risk factors include, without limitation: risks relating to credit, market (including equity, ‎commodity, ‎foreign exchange and interest ‎rate), liquidity, operational, reputational, insurance, ‎strategic, ‎regulatory, legal, and ‎environmental matters; the general business and economic ‎conditions in the regions ‎in which the Company operates; the ‎ability of the Company to execute on ‎key priorities; the ‎Company's results of operations may ‎be difficult to forecast; the Company is a ‎holding ‎company with its only asset being direct ‎ownership of Well Told Inc.; the Company's success ‎‎depends upon the continued strength of ‎its reputation and brands; disruptions in ‎manufacturing ‎facilities or losses of site licenses and ‎other qualifications could adversely ‎affect sales and customer ‎relationships; the Company's ‎success depends on its ability to ‎continue to enhance products and ‎develop new products; the ‎Company's suppliers and ‎sources for materials and inputs may fail to ‎support demand and ‎increasing raw material ‎costs could adversely affect margins; the Company is ‎reliant on third ‎parties for shipping and ‎payment processing; the Company's ability to compete ‎could be negatively impacted if it is ‎unable to protect its intellectual property rights; the ability to ‎implement business strategies ‎and pursue business opportunities; disruptions in or attacks ‎‎(including cyber-attacks) on the ‎Company's information technology, internet, network access or ‎‎other voice or data ‎communications systems or services; the evolution of various types of ‎fraud or ‎other criminal ‎behavior to which the Company is exposed; the failure of third par-‎ties to comply ‎with their ‎obligations to the Company or its affiliates; the impact of new and ‎changes to, or ‎application ‎of, current laws and regulations; granting of permits and licenses ‎in a highly regulated ‎‎business; the overall difficult litigation environment; increased competition; changes in ‎foreign ‎currency rates; increased funding costs and market volatility due to ‎market illiquidity ‎and ‎competition for funding; the availability of funds and resources to pursue operations; ‎critical ‎accounting estimates and changes to accounting standards, policies, ‎and methods ‎used by the ‎Company; the occurrence of natural and unnatural catastrophic ‎events and ‎claims resulting from ‎such events; and risks related to COVID-19 including various ‎‎recommendations, orders and ‎measures of governmental authorities to try to limit the ‎‎pandemic, including travel restrictions, ‎border closures, non-essential business closures, ‎‎quarantines, self-isolations, shelters-in-place and ‎social distancing, disruptions to markets, ‎‎economic activity, financing, supply chains and sales ‎channels, and a deterioration of general ‎‎economic conditions including a possible national or ‎global recession; as well as those risk ‎‎factors discussed or referred to in the Company's disclosure ‎documents filed with the ‎‎securities regulatory authorities in certain provinces of Canada and ‎available at ‎‎www.sedar.com. Should any factor affect the Company in an unexpected manner, or ‎should ‎‎assumptions underlying the forward-looking information prove incorrect, the actual results ‎‎‎or events may differ materially from the results or events predicted. Any such forward-‎‎looking ‎information is expressly qualified in its entirety by this cautionary statement. ‎‎Moreover, the ‎Company does not assume responsibility for the accuracy or completeness of ‎‎such forward-looking ‎information. The forward-looking information included in this press ‎‎release is made as of the date of ‎this press release and the Company undertakes no obligation ‎‎to publicly update or revise any ‎forward-looking information, other than as required by ‎‎applicable law.‎

SOURCE The Well Told Company Inc.

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